On May 10, vivo held a "vivo summer basketball party" in the eastern suburbs of Chengdu, bringing some excitement to the not too hot early summer. In the carnival, vivo released the customized version of X9 Dynamic Blue NBA. The new color matching, X9 energetic blue with full NBA attributes, is more energetic and energetic. According to the official introduction of vivo, the "vivo Summer Basketball Party" will be held in 20 cities across the country, so that more fans and fans can participate in this national basketball feast. Vivo said that he would continue to cooperate with NBA and Under Armour to make more young people love sports.
Deng Li, Director of Vivo Brand Strategy, introduced the cooperation between Vivo, NBA and Under Armour. Deng Li said that professionalism and fun are the values Vivo has always practiced and the brand spirit Vivo has always advocated. Just like basketball, vivo focuses on improving its own technology, and at the same time, enjoys unparalleled fun in the competition. Vivo and the NBA began to cooperate last year. Not long ago, NBA star Stephen Curry became the spokesperson of the Xplay6 series. Vivo then launched the customized version of Xplay6. The X9 Dynamic Blue this time can be said to be the inheritance and development of Curry's customized Xplay6 in NBA culture. However, Vivo's cooperation with Stephen Curry's sports brand Under Armour, which has the same spokesperson, seems to be a natural thing.
Later, Deng Li, Director of Vivo Brand Strategy, Wang Dawei, Senior Vice President of NBA China, and Li Jianwei, Senior Vice President of China jointly released the first customized mobile phone of NBA since the in-depth cooperation between the two sides - the customized version of Vivo X9 Dynamic Blue NBA.
The customized version of vivo X9 Dynamic Blue NBA, officially released and launched today, uses the blue color, one of the main colors of the NBA LOGO. Blue symbolizes passion and tenacity. According to the product manager of vivoX series, in order to create a new vibrant blue color, Vivo has spent a lot of thought in the design and manufacturing process. For example, due to the change of metal luster, it is more difficult to show blue on the metal surface, so Vivo has designed more than 10 different kinds of blue. After continuous consumer research and internal selection, it has obtained a satisfactory new color matching, Vital Blue. The customized version of vivo X9 vitality blue NBA adopts the second generation ultra-fine mirror sandblasting process. The metal of the body is combined with the color of vitality blue, together with the white U-shaped antenna and the collection of radium carved NBA logo, which is simple and energetic.
except The appearance, the UI icon design of the customized version of the vivo X9 vitality blue NBA, also draws elements from basketball. The colors, shapes and materials all come from NBA, which is very personalized. The more valuable thing is that, The customized version of X9 Dynamic Blue is not for NBA but NBA in UI design, which is very consistent with the corresponding icon function. such as File management is designed with a basket; The email icon is combined with the playoff logo, symbolizing a playoff invitation email, etc.
vivo X9 The customized version of Vibrant Blue NBA adopts a front 20 million pixel soft light dual camera design. The body is equipped with a 20 million pixel front main camera+8 million pixel depth of field camera dual camera. The 20 million main camera is responsible for recording the self shot image, and the 8 million pixel depth of field lens is responsible for the virtual processing of the background outside the human image, coupled with the second generation Moonlight soft light fill lamp and intellectual beauty 2.0, Let more users complete professional self portraits in the simplest operation. As the latest customized machine of X9 series, X9 Dynamic Blue NBA customized version also uses Qualcomm Snapdragon eight core MSM8953 processor, 5.5 inch screen, 4G memory+64GB flash memory configuration, and 3050mAh large capacity battery.
At the scene, the vivo product manager also announced that, The customized version of X9 Dynamic Blue NBA has been sold out regrettably today. The Vivo X9 dynamic blue mobile phone with the same color matching will be officially sold nationwide at 2798 on the 11th and officially launched on the 17th.
The representatives of vivo, NBA and Under Armour jointly press the button; The vivo summer basketball party was officially launched. A series of carnival activities such as pillow fight started at the activity site.
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