On July 23, 2017, the closing battle of vivo's "Summer Basketball Party", "Champion Night", was held in Chengdu. The activity of vivo "Summer Basketball Party" was launched on May 10. It took two months to sweep through 20 cities across the country, attracting tens of thousands of vivo fans and basketball enthusiasts, and six city champions emerged from it. At the event site, six city champions held the ultimate confrontation in front of Stephen Curry and shared the basketball carnival.    

At the event site, Stephen Curry surprised himself with the 2017 NBA championship trophy - Larry O'Brien trophy, opening the climax of the championship night.

At the event, Curry took a group photo and interacted with the city champions, and presented an autographed gift to the final winner.

During the on-site visit, Stephen Curry said: "I am very honored to be the spokesperson of Vivo. This year, I also noticed that Vivo has continued to achieve good results in the international sports market. I am glad to see that Vivo mobile phones are attracting more and more attention from overseas users. I look forward to closer interaction with Vivo in the future." Vivo gave Kuri an exclusive customized Vivo Xplay6 Kuri champion collection phone as a gift to celebrate Kuri and his team winning the 2017 NBA World Cup.

In April, vivo and Stephen Curry jointly released the vivo Xplay6 Curry customized machine, which was very popular in the market once it was launched, so that it sold out quickly in both sales, and gained high attention from consumers at home and abroad. In the just concluded NBA 2017 finals, Curry's Golden State Warriors won the annual "championship" by absolute advantage. As the soul of the Warriors, on the award day, the photos taken by Kuri with his vivo mobile phone also attracted great attention on the social platform.

It can be said that as one of the most popular and concerned players in the NBA, Stephen Curry's endorsement helped Vivo further enhance its brand image in the international market and among the front-line consumers. It can also be seen that Vivo's deep cultivation in the sports field has played a positive role in promoting brand awareness and international influence.

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