On September 30, the NBA officially announced the upgrading of strategic cooperation between the China Game and vivo. According to the content of this cooperation, vivo will be upgraded to become the chief partner of NBA China. The two sides will not only continue their in-depth cooperation in events, products, services, brand marketing and other fields, but also inject more dynamic and extraordinary vitality into their brands and events in a closer and innovative cross-border way.
In addition, on October 5, vivo will join hands with the NBA China official team to officially appear as the chief partner at the Shanghai Mercedes Benz Center.
Along the way, it has achieved strong cooperation between pioneers in science and technology and sports
As one of the world's leading manufacturers of personal intelligent terminals and mobile Internet service providers, Vivo has always insisted on bringing surprises to users with the ultimate product experience. With the rapid development of the brand and deep insight into users, Vivo believes that the ultimate extraordinary experience required by global users needs a more situational, experiential and interactive form of continuous and benign brand communication with consumers.
As the top professional basketball league in the world, NBA not only has more than 1 billion audiences in the world, but also conveys the spirit of sports competition of hard work to the global audience. This kind of sportsmanship, which comes from the fact that every top player constantly challenges himself and pursues excellence, perfectly matches the brand spirit of Vivo.
Since the cooperation between vivo and NBA China in 2016, the two have worked together to create one cross-border cooperation after another that is deeply rooted in the hearts of the people with their pioneering image in their respective fields. In recent years, vivo has continuously brought extraordinary product experience and ultimate user service to global mobile phone users with industry-leading technology, and these cutting-edge achievements have brought more immersive game watching and interactive experience to the global audience of NBA.
Cooperation and upgrading, vivo and NBA China continue to create extraordinary event experience
This year, Vivo continues to make full efforts to launch three products, namely, Vivo NEX, X21 and X23, to promote the intelligent flagship machine of technological evolution and the positioning of extraordinary fashion items that bring large and wide angles. It not only leads the industry progress with innovation and breakthrough, but also highlights the brand charm that can not be ignored. At the same time, the appearance of the FIFA World Cup as a global official sponsor and the successful holding of cross-border events such as the Night of the Champions in Curry have made Vivo's understanding of sports spirit and user market more mature, and its communication with sports fans more closely.
As leaders in sports and science and technology, both vivo and NBA China recognize that young consumers are increasingly concerned about sports and consuming enthusiasm. Based on the coincidence of forward-looking insight into consumer groups, the two sides were able to carry out a series of diversified cross-border cooperation, which also established deep brand trust and tacit understanding. With the official upgrade of vivo to become the chief partner of NBA China, the two sides will continue to deepen the mutual penetration of brand spirit and culture, and inject vitality into NBA China with vivo's fashion technology products, leading scientific research achievements and brand appeal among young people. At the same time, NBA will also use the global influence of the top professional basketball league to convey the brand concept and extraordinary product experience of vivo to its global audience, and further strengthen the international and young brand image of vivo.
As the overall scale of the domestic smartphone market tends to be saturated and the growth slows down, vivo, while constantly improving the competitiveness of its products, expands cross-border investment in overseas markets and sports, and is committed to bringing more unique experiences to users through brand cooperation in line with the concept, while sharpening the brand's own international and young brand image and expanding its influence. In the future, vivo will continue to adhere to the ultimate brand pursuit oriented by user needs through in-depth cooperation with NBA China, as well as more extensive and diversified cross-border cooperation, so that more users around the world can "enjoy extraordinary".
