In October and August, the 2018 NBA China Game presented by vivo came to a perfect end with the closing of the Shenzhen leg of the high-profile event. Although the game schedule is short, the Dallas Lone Ranger and Philadelphia 76ers, two NBA star teams, still successfully concluded their first trip to the China Game through a wonderful confrontation, and also left unforgettable peak moments for fans. Although the schedule of this NBA China game has come to an end for the time being, Vivo's brand investment in basketball continues and will continue to surprise fans and users around the world through technological innovation.
Shenzhen Leg: Vivo X23 Shines in NBA China
On October 8, the 2018 NBA China Game kicked off in Shenzhen Universiade Center. The new upstart team 76 from the east and the old strong team Duvalier from the west continued to compete with each other, presenting a heartfelt basketball feast for fans with fierce score competition.
Vivo, who has just announced that he will be upgraded to the chief partner of NBA China, has also performed brilliantly in this game. In the vivo exhibition area outside the stadium, the vivo X23, which leads the trend of "optical aesthetic design" in the industry, made a stunning appearance. On site fans can not only use the 125 ° super wide angle of the vivo X23 to record all the precious memories of the NBA China game, but also freely switch between the fourth generation photoelectric screen fingerprint and zero light touching face recognition, Unlock more fun while unlocking the vivo X23.
In addition to setting up a booth experience area with a full sense of technology, in order to enable the on-site audience to experience continuous surprises in the short course of the game. During the interval of the game, the artificial intelligence Jovi, as a mysterious MC, carried in various products of vivo, interacted with the fans of Shenzhen Station through the super learning ability of continuous self evolution, ignited the enthusiasm of the audience with wisdom, and interpreted the brand spirit of "daring to pursue perfection and continue to create surprises" with strength.
The 2018 NBA China Game ended perfectly, and the cooperation with the chief partner Vivo continues
With the end of Shenzhen Station, the 2018 NBA China Match also came to an end. In the schedule, vivo and NBA China jointly presented a series of exciting events for fans. From vivo to become the chief partner of NBA China, to the wonderful interaction between many star players and fans on the "NBA Fans Day", to the classic competition between Shanghai and Shenzhen, Vivo tries its best to present a unique and young dynamic experience for basketball fans along the technology and trend products, and brings the ultimate experience of watching games to more sports fans through the global influence of NBA; NBA China also relies on Vivo's deep insight into consumers' needs over the years, and has established closer and closer interaction with Chinese fans. Through this series of NBA China games, the two sides have improved the mutual penetration of sports and technology again, and brought fans and users more immersive basketball moments with the unique charm of seamless crossover.
Since NBA China announced vivo as its only official mobile phone market partner in 2016, the two sides have worked together to create one after another popular cross-border cooperation based on highly compatible brand concepts. This year, vivo officially upgraded to become the chief partner of NBA China, and in this capacity, during the 2018 NBA China, with AI extraordinary photography vivo X23, we found more exciting with fans, and injected youth vitality into the event through innovative breakthroughs in leading industries. Although the 2018 NBA China Game has ended, with the deepening of the cooperation between vivo and NBA, and the continuous deep cultivation and sound development of vivo in the sports field, vivo will continue to bring more diverse and rich exciting events for global users and sports fans, and continue to bring a new definition of "enjoying the extraordinary" with the ultimate pursuit.
