On July 2, it was reported that Counterpoint Research, a foreign market research organization, recently released a statistical data on the share of the domestic smartphone market in the first three weeks of June. Obviously, this statistics corresponds to the promotion activities of various domestic e-commerce platforms and manufacturers in the middle of 6.18 years.

Counterpoint Research said that during the period of 6.18, the sales of smart phones in China increased by 7% year on year, which was the first increase after two consecutive months of decline. However, this does not mean that the future of the market is optimistic.

In terms of the share ranking of each manufacturer, although the promotion and publicity of online brands were quite strong during 6.18, and the sales performance was also good, the top two in terms of sales share were still vivo and OPPO, which dominated the offline market, accounting for 23% and 21% respectively.

Xiaomi also reached 20% of the market share in the first three weeks of June after 6.18 promotion, which is quite close to the second OPPO, with a year-on-year increase of 10%; Apple ranked fourth with a 14% share, while Huawei and Glory, which has become independent, both had a relatively large decline in share compared with the same period of the previous year for well-known reasons. However, the performance of Glory has rebounded since its independence; Realme, which has a strong online promotion, has gained 4% of the market share, which is a considerable achievement in terms of brand size. If we add 1% to the total, we can say that it is the most appropriate leader in the domestic mobile phone market.

It can also be seen that the offline market is still the top priority of the domestic mobile phone market, and the impact of 6.18 online promotion on the overall market pattern is relatively limited.

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