preface:

The current TV has entered the era of diversification, and the pure image quality improvement space cannot satisfy consumers. The major brand TV companies are also thinking about how the future TV should enter the family; In the 618 e-commerce war, there was a phenomenon that 40 inches sold only 999 and 50 inches sold only 1750 below 2K, which was enough to see the brutal competition in the TV market. Of course, the consumers gained the most.

As a large household appliance, TV will not be eliminated casually in a year or two. Price, quality, reputation, function, service and system have become the preconditions for consumers to choose TV at present; In 2015, users' demand for TV was the improvement of picture quality, which led to the market phenomenon of various 3D4K picture quality brands competing. However, in 2016, this phenomenon has been counterattacked. Pure picture quality can not meet consumers, and better service and more intuitive perception of cinema viewing and listening are consumers' needs.

In May 2016, Skyworth's Cookai brand launched A2 series of new TV products. As a domestic TV industry giant, it launched three different specifications of televisions, "65A2 HiFi version (65 inch), 55A2 (55 inch), and 50A2 (50 inch)", and carried the newly developed coocaa OS smart TV operating system; Can Xiaomi, LeTV and other e-commerce companies subvert them with their strong technology accumulation under the premise of their preconceptions?

This test is the 50A2 version of Kukai, to see how the industry giant subverts the existing TV market with the top HiFi smart TV.

The most powerful processor in China has top configuration and can withstand quenching:

From the official parameters, the Kukai 50A2 is equipped with the most powerful independent TV processor Mstar 6A938 processor in China. This Mstar 6A938 uses the latest Cortex-A72 CPU and the Mstar CoreTurbo true multi-core drive engine, The Mali T820 GPU makes the game and UI under 4K conditions up to 60FPS, which not only has stable performance, but also improves the overall performance by 40%. 2GB DDR3 memory and up to 128GB extended storage are the mainstream of smart TV at present.

Before the opening, the author pondered over and over how to show the difference between traditional giants and trendy entrepreneurship? Undoubtedly, with the accumulation of technology and time, traditional giants have unparalleled advantages, while trendy entrepreneurial brands have the conditions to take the lead in various online promotion and sales channels. Whether to compete for products or services is a hot topic nowadays; As a giant in the traditional TV industry, Kukai 50A2 is capable of withstanding tempering.

The standard accessories are well planned and do not bring surprises:

The standard accessories of Kukai 50A2 are "1 pair of base, 1 infrared remote control (with battery), 4 hexagonal socket screws, 1 hexagonal socket wrench, 1 San Bao warranty certificate, 1 quick use guide, 1 3.5mm composite AV adapter cable, and 1 power cable".

The overall performance is reasonable. Compared with some brands that use audio as accessories to reduce the price, the Kukai 50A2 does not bother to do so. How can we ensure that this product can bring a HiFi level cinema experience?

Craftsmanship is known only by careful appearance, and industry giants are not always cold:

Choosing a good TV for yourself is very challenging for Virgo boys. Any flaw will bring a bad experience. How does the Cookai 50A2 perform here?

What is the first contact with TV? Yes screen. I have a certain understanding of the parameters of this Cookai 50A2 screen. What are the advantages? The Kukai 50A2 is equipped with a 4K screen with a resolution of 3840x2160. It has HDR and MEMC image quality technology, and has a big advantage over other brands in terms of clarity and brightness. The 4K ultra-high definition experience of four times 1080 P8.29 million pixels really gives consumers a different and exquisite experience, and the all-round sense brought by its 178 ° angle of view is more direct under the initial experience.

In addition to the screen, the TV "chin" has also been passed on by various brands. People are overwhelmed by various mysterious scientific and technological innovations such as no "chin", arc, concave, touch, etc; For consumers, no matter how mysterious the technology is, it is better to be down-to-earth. The industrial design team of the Red Dot Awards pioneered the "family style" chin design and the "metal front face" in the television field. The overall performance is simple and generous, and it is well integrated with the screen, as if it is natural. The honeycomb point metal design can withstand the years of training, There will be no monotonous or too abrupt visual feeling, which can help strengthen and improve the overall heat dissipation in terms of performance.

The metal front face has not only improved its performance, but also has a different story. It has a set of internal audio of the Internet TV, the only A-level certified JBL TV, which has a lot of pure sound quality that Soundbar can't do in terms of "listening".

According to the official statement, "Level A is the supreme certification of TV audio, with the proportion of no more than 1%. The Kukai 50A2 is comparable to the independent Soundbar of 3000 yuan".

The metal front of the Cookai 50A2 is not designed with too many function keys, which is what the author greatly appreciates. Even the only Bluetooth function key and the product logo are not too publicized.

It is still hanging. Each household has its own needs. The base material of Kukai 50A2 adopts the common metal alloy. It is a sleeve design, which is easier to install than the embedded design.

The quality control of the inside and outside of the base can bring a good impression, and the details are not ignored due to small parts. Both the smoothness and thickness are excellent.

Although the base is made of metal alloy, there is no need to worry about scratches and skidding on the smooth surface, because it has a piece of rubber about 2mm on the feet to improve the anti skidding and anti scratching effect of the product.

If you have to complain, it is the base connection of Kukai 50A2. Although it is nested, it is strange that it does not have any decorative effect; Not to say that it will affect the installation effect of the base, but when the base is not used but the wall is hung, will it be picky if there is no covering decoration? ok Virgo men's entanglement comes again.

The installation of the base is very simple with the help of the alloy hexagonal socket screw and the special handle. There is no difficulty to say, just tighten it.

As far as the base installation is concerned, the Kukai 50A2 adopts the popular double flying wing design, which can save space to the greatest extent and has a good product stability effect; The overall process details of the base material are exquisite. After installation, it is in line with the body line, and the installation is not difficult.

Seen from the back of the Kukai 50A2, it does not have the full metal coverage that some brands call it. The whole back of the Kukai 50A2 is designed with stiffeners. Under the condition that the metal back plate is thin and light, the hardware configuration is mounted on the back of the metal panel, and the surface is covered with engineering plastics. Compared with the full metal coverage, the heat dissipation of the Kukai 50A2 is significantly improved.

The two giants jointly present different HiFi sound quality:

With years of experience in television technology, what impresses consumers is the sound quality of the Kukai 50A2 in addition to the picture quality. As its first HiFi TV, the Kukai 50A2 is equipped with a top class JBL A-class sound system jointly designed by Kukai and Harman. The hardware and sound chamber are all designed by the original JBL factory.

As far as the design of Soundbar of many brands is concerned, most of them adopt split independent design, which is laudatory for allowing users to have more free layout ideas, but is it still TV? If you want to be a home theater, it seems that Soundbar alone can't do it, right? The Soundbar split and independent TV is also equipped with speakers, but this is really useless and belongs to a rather poor design.

This is not to say a good word for Kukai 50A2, but the author thinks that "since you have the best sound quality display, why do you still separate? Even use it to distinguish prices. Buying a TV is not three or five dollars or changing it in a month or two. It is the most important to show the best performance to consumers and impress them to pay for you".

What kind of experience would it be like for the Cookai 50A2 to be equipped with top class JBL A-class audio? The author once had the honor to experience a domestic product that also features HiFi TV, with two 10W full frequency speakers and two dome tweeters. It is undeniable that it is very direct to improve the sense of purity in life, but there is also the phenomenon of "nasal" overweight.

As a rising star, Kukai 50A2 not only cooperates with well-known brands to create professional HiFi sound quality with 8 JBL speakers, but also feels the biggest difference between it and the common Soundbar in appearance. Every speaker design and direction has been carefully designed. The most intuitive thing is the bass radiator with logo, The JBL silk film tweeter is located on its side, the rubidium magnet subwoofer is hidden in the lower fence, and the other subwoofer radiator is hidden in the front face in reverse design.

The Soundbar of Kukai 50A2 is composed of "four bass radiators, two rubidium magnet mid bass speakers, and two JBL silk film tweeters". The clear orientation brings direct mid high sound effect and excellent bass by using the resonance principle. Compared with common Soundbars, it is more clear in tri frequency analysis.

In addition, it should be mentioned that the Kukai 50A2 has also designed a "Listen Alone" button, which is located on the left side of the front face. After the device is successfully paired through Bluetooth, it will automatically pause the screen and enter the JBL Bluetooth speaker mode.

The smart terminal is the ultimate expression of the multiple and high-end functional ports:

In terms of expansion function ports, the Kukai 50A2 has its own "HDMI 2.0 interface * 3, AV in interface * 1, Line out interface * 1, USB 3.0 interface * 2, network interface * 1, RF interface * 1". In addition to the complete variety, the design of each function port adopts the current cutting-edge technology design and is configured to the highest end.

The author pays more attention to HDMI 2.0 interface and USB 3.0 interface. HDMI 2.0 interface can greatly enhance 4K UHD transmission, and can support 3840 × 2160 resolution and 50FPS, 60FPS frame rate; In terms of audio, it supports up to 32 channels, with a maximum sampling rate of 1536kHz.

The use of the bidirectional data transfer mode USB 3.0 technology can not only ensure the stability of the transmission, but also have a very intuitive performance in the transmission speed. Compared with USB 2.0, it is a day by day.

The Kukai 50A2 not only provides a network interface, but also has built-in WiFi and Bluetooth chips. It supports 2.4GHz, 5GHz dual band WiFi, 2x2 dual antenna dual transmit dual receive and WiFi hotspot functions. It can be said that it is an intelligent terminal that can replace intelligent routers.

When it comes to intelligent terminals, storage must be taken into consideration. The decision made by Kukai 50A2 is to design an expandable TF card slot at the upper end of the back/key, which can support up to 128GB. It is enough to simply realize remote movie download and intelligent product data storage; If it is necessary to synchronize the audio and video data in mobile devices in real time, the author will choose more than 1T storage devices to save such data.

A piece of silica gel is used on the surface of the TF card slot to prevent dust. From the design position of the function port, it seems that Kukai would like users to place the TF card for a long time, so that the Kukai 50A2 has a more comprehensive intelligent terminal control effect.

They are all "slimmer" than others. Their big bodies are actually very slim:

Since LCD TVs have been popularized to thousands of households, TV brands have also fallen in love with "slim". Who is thinner has become the focus of e-commerce competition. How does the thickness of Kukai 50A2 behave after the use of stiffeners? Let's take a look at the measured data (Note: the measured data is slightly different from the official parameters, mainly due to the measurement accuracy and measurement angle of the instrument).

The measured thickness of the thinnest part of the Kukai 50A2 is 9.7mm, which is not different from the official 9mm. The LCD screen has taken up a very large proportion.

The left, right and upper frames are 12.49mm. The Cookai 50A2, which is designed with black thin edges, can give the illusion of no frame when the screen is turned off. In actual use, there will be no obvious sense of frame.

Due to the metal front face design and built-in JBL audio, the lower frame of 31.53mm is larger than the other three directions, but the honeycomb design also makes it not eye-catching, monotonous and simple.

Large screen does not mean high energy consumption and fever:

The author didn't want to make any nonsense about energy consumption at first, but before and after experiencing the Cookai 50A2, the elderly in their families inadvertently mentioned that the electricity bill was unexpectedly reduced by more than 180 (the elderly watched TV from 8 a.m. to 22 p.m., about 2-3 hours of lunch break), which shows the importance of energy consumption for everyone, The standard that the energy consumption of Kukai 50A2, which has been implanted with the top JBL A-class audio system, is still controlled at the third level, cannot be regarded as very excellent, but it is also unknowingly harsh for some products that adopt the split design and also have the third level energy consumption.

On the other hand, it is temperature. Users in the south seem to be particularly sensitive to this. At this time, it is the hot summer season in the south, and news such as spontaneous combustion and short circuit of electrical appliances due to high temperature frequently appear; Under the premise that the room temperature is 29 ℃, the screen standby temperature is 28.5 ℃ after Kukai A2 is powered on.

The standby temperature of the hardware module on the back is 28.6 ℃. It can be seen that the "sleep" of the Kukai 50A2 in standby mode is enough.

Then, what about starting the machine for use? The author did not directly measure the temperature as soon as the machine was turned on, but did not measure the temperature of Kukai 50A2 until 30 minutes later. At this time, the temperature of the screen, the main board cover and the metal front face were respectively "32.4 ℃, 31.2 ℃ and 32.1 ℃".

Take a look at the performance of the 55 inch LCD TV from Skyworth on the wall in terms of the screen. Can you be satisfied with the performance of 33.1 ℃?

The image quality performance under years of technical precipitation is exquisite and true:

As a TV, the picture display effect has become the most critical part of users. In many designs, there may be some unsatisfactory points that can be compromised, but the picture quality cannot be compromised even half way; The Kukai 50A2 screen has a 3840 × 2160 ultra-high definition resolution, combined with 4K and leading image processing technology, has a very fine performance in terms of image quality, and has a 4K color refining engine. It can effectively reduce noise by real-time compensation and filling of noise in the image through chip algorithm.

The performance at the edge of the screen is easy to be ignored by users, while the Coolpad 50A2 below has excellent and delicate performance. As seen in the live shot, the details at the corner can still be well analyzed when playing 4K videos, and some screens with poor quality often appear blurred here.

Not to mention the central area. As the focal point of human eyes, the display effect of Coolpad 50A2 on the whole screen is very balanced, and the display effect is excellent in terms of fineness, fineness and color.

Due to the problem of brightness measurement caused by the SLR sensor, two shooting techniques, weak light and dark light, were used in the image quality display. In order to better distinguish between the two light environments, the screen was shot directly in dark light.

Through the display of low light and dark light pictures, we can deeply feel the performance of Kukai 50A2 in brightness and color adjustment. There is no problem that the light is too bright, which leads to over explosion. Compared with many current e-commerce brands, Kukai 50A2 has excellent performance in hierarchy, color adjustment, and color restoration of traditional e-commerce giants.

In terms of screen performance, the author is most satisfied with the performance of light leakage. Although the phenomenon of light leakage on LCD screen cannot be attributed to product quality, many major brands have more or less existed in this regard, but the author was surprised that Kukai 50A2 did not find any light leakage points, and years of quality control and guarantee can have today's excellent performance.

Remote control is not the only choice. More fun mobile phones can do:

The Kukai 50A2 uses a simple 11 key infrared remote control. There are not many highlights in the key position design, but instead of using Bluetooth design, it uses infrared, which must also make people feel a little inadequate; At present, many e-commerce brands are thinking about how to improve human-computer interaction on remote controls, and there are also many cutting-edge technologies such as "voice recognition, somatosensory control". In contrast, the Kukai 50A2 does not have an advantage in this regard.

On the one hand, the Kukai 50A2 has implanted TV School. Users can choose to download the app/WeChat terminal to control the TV without the remote control, so as to improve the user's human-computer interaction.

TV School is a bit similar to some common projection software functions. It not only provides remote control, but also has the function of remote push of pictures and films. It also has an impressive performance in the control of transmission delay.

The function of TV remote controller is not only to control, but also to find many designs that can improve the user's actual operation, such as "volume control, four mode selection (film and television, general purpose, mouse, gravity sensing), voice recognition, standby, power off". The only strange thing is that the screen capture function can only capture the video picture in play, not the system picture.

If you feel that you have to install an app to buy a TV, can the WeChat support function of Kukai TV School be satisfied?

Users only need to pay attention to the public account of "Kukai TV School" to be able to push "remote control, pictures, movies" and other functions, which can be said to be very convenient.

Whether it's a TV app or a WeChat official account, what I see here is not a black technology experience, but a mature product that keeps pace with the times. Both hardware and software service support have a mature side, rather than user feedback and user demand for talent in a hurry.

VIP enjoyment brought by big content and big data:

The full name of Kukai 50A2 is "Kukai 50A2 HiFi Big Content TV". We have shared the advantages of this product in terms of hardware with current e-commerce; But a good product is not only built by hardware. How does Cookai 50A2 present "big content" to consumers when brands compete for systems, resources and services?

If you want the author to summarize the software aspect of the Kukai 50A2, you can use "unlike the current smart TV, which only provides video on demand and software installation, the Kukai 50A2 is more like an intelligent terminal that understands you. It can not only provide video on demand, but also provide a large number of educational resources and online shopping resources." Diversifying TV resources is the big content performance of the Kukai 50A2.

The Kukai 50A2 is equipped with the in-depth customization of the Kukai 5.2 system based on Android 6.0. The overall interface is still dominated by pictures sliding left and right. As far as the actual experience is concerned, this product has done a good job in terms of system smoothness and stability. Compared with some fan UI and other systems, it has a fast and smooth performance, and is more obvious in terms of stability than MIUI TV.

As far as the system performance is concerned, Kukai 5.2 has a very mature performance, but it still has potential in some details of optimization. The author expects to enrich the software with full hardware advantages.

As far as the UI layout is concerned, although the Kukai 5.2 system mainly slides up and down, the user's personal part has been promoted to the most prominent position, and a lot of secondary and tertiary menus have been reduced, so the overall performance is very simple; The "TV school and children's mode" of Kukai 5.2 system will also be mentioned below. Both are hidden in the left navigation bar, and a mode is specially created for children, which is unique in the current smart TV market.

Nowadays, smart TV is no less advanced than computers, and all kinds of bad information on the Internet are also coming. The child mode of Kukai 5.2 system provides a small world dedicated to children, effectively filtering all kinds of bad information; At the same time, the icon is also a cartoon style that the small disk friends like. It contains a large amount of high-quality content, such as wisdom class education, Bewa children's songs, fruit paradise, music learning teacher class, and wisdom world, which can greatly help children's growth.

In addition to the child mode, the education center in the Kukai 5.2 system can customize systematic education services based on family scenes for all family members, including "pregnancy and infant, preschool education, primary school, middle school, vocational examination, art life, parent school". From this point, the Kukai 50A2 provides a good learning and education system, which is not only a smart TV, He is also a good teacher and good friend.

Parents who like online shopping will not disappoint you on the Kukai 50A2. As many brand TV systems only provide their own product sales, the "Kukai Mall" will make you love shopping, provided that your wallet is full.

The last one is about the application of film and television resources. Under pressure, many TV systems are actually castrated. If users want to use some software, they must download it to a USB flash drive through a third party for installation, but it is difficult to find it in their own market; Although there are only hundreds of applications in the Cookai application market, I have seen the "Dangbei market" I like, and I have contacted several smart TVs. The "Dangbei market" is difficult to find from its application market. This time, I saw the combination of Cookai and Dangbei markets. The TV version of Dangbei market is an application market tailored for smart TVs and Android TV boxes, It can provide users with all kinds of software and games that are most suitable for use on TV devices! There are a large number of selected TV applications, games and application resources in the Dangbei market APK, making the Kukai 50A2 really play.

In terms of expanding storage devices, the USB3.0 function of the Kukai 5.2 system has been fully performed, and the overall performance is very stable and rapid. The local media has also been carefully classified into "video, music, pictures, and home network". The home network function is also the in-depth customization of the Kukai 50A2 as a network terminal to manage other digital products.

In addition to the "Dangbei market", the user favorite online video on demand Kukai 50A2 also supports the cooperation with CNTV to provide users with a large number of legitimate video resources and high-definition dramas.

At the same time, it has also carried out comprehensive cooperation with iQIYI and Penguin TV, and jointly researched and developed from video content shooting, encoding and decoding to HCDN transmission to provide the best OTT TV large screen experience. Content resources cover films, TV dramas, variety shows, animation, sports, etc. All users who buy Cookai A2 TV, including 2-year Kiwi VIP content, make you born as a VIP, show the exclusive film and television resources of VIP users, and watch the hot blockbusters in cinemas first.

Overview of Kukai 50A2 evaluation:

Kukai 50A2 adopts the most advanced MStar 6A938 processor in hardware, 3840x2160 resolution, 4 times 1080 P8.29 million pixels of 4K ultra-high definition performance, combined with years of technological precipitation, has made its image quality and fineness stand out among a number of brands of smart TVs. The built-in top JBL A-class audio jointly designed by Cookai and Harman has made Cookai 50A2 have unparalleled advantages in HiFi audio quality fidelity; The system derives from the advantages of Kukai's largest large screen operating platform and hardware expertise in China. On the basis of ensuring more and new content, it presents consumers with richer, more perfect and healthier content. In addition to the video on demand function, it also gathers health, education, tourism and other content. Both hardware and software have advantages that e-commerce can not compete with today, As a traditional TV giant, Kukai 50A2 tells them that it is correct for a real smart TV to do so.