[Video evaluation] The worst time of HTC has passed. Butterfly's counter attack | Love playing computer games - 上海419贵族宝贝-上海后花园1314-上海品茶网-阿拉爱上海

Butterfly is a flagship model launched by HTC at the end of the year. Its first launch was not in the European and American markets as usual, but in the Asia Pacific region, and the mainland of China was also the first batch. This kind of care for the domestic market has indeed verified Zhou Yongming's statement about the importance of the Chinese market, but I think HTC's behavior is actually more like in the European and American markets The strategic shift after the market was squeezed by Samsung, and I am not very optimistic about the mentality that the owners do not fight against the West, because HTC's sincerity is still not enough. Although there is a first round, the price is not close to the people, and the retail price of 4799 is still not competitive compared with many similar products. The consumption level in the Asia Pacific region is far lower than that in the European and American markets. If HTC only makes high-end pricing strategies and does not make certain adjustments, it is also difficult to reverse the sluggish sales situation.

Summary:
Despite the obvious shortage of easy to use PC materials, Butterfly is a good product in general. HTC is skilled in its fields of expertise in both hardware configuration and system interaction, but when it comes to product pricing, Butterfly is still an expensive mobile phone, The price of the licensed goods 4799 has made many consumers who love her flinch, which is quite a taste that they want to love but cannot afford. The marketing failure is HTC's summary of the market failure, so HTC will increase its investment in marketing in 2013, which is why we can see various advertisements of Butterfly on the Internet recently. Yes, HTC is learning from Samsung and hopes to use money for marketing to gain market share through this method. However, as consumers, we prefer to see HTC make this money available to consumers rather than overwhelming advertising. Once consumers make a profit, word of mouth will naturally become the best marketing tool. The hot sales of Xiaomi and Nexus 4 illustrate this truth.