Butterfly is a flagship model launched by HTC at the end of the year. Its first launch was not in the European and American markets as usual, but in the Asia Pacific region, and the mainland of China was also the first batch. This kind of care for the domestic market also really verified Zhou Yongming's statement about the importance of the Chinese market, However, I think HTC's behavior is more like a strategic shift after being squeezed by Samsung in the European and American markets, and I am not very optimistic about this kind of mentality, The sincerity shown by HTC is still not enough. Although there is a debut, the price is not user-friendly enough. Compared with many similar products, the retail price of 4799 still lacks competitiveness. The consumption level in the Asia Pacific region is far lower than that in the European and American markets. If HTC only makes high-end pricing strategies and does not make certain adjustments, it is also difficult to reverse the sluggish sales situation.
Appearance design:
Since One X, HTC has started to use engineering plastics as the main shell material of its products in a large range. First, to save the cost of shell material, and second, to be more flexible in design, it is not necessary to create an irregular back design to cater to the antenna. In fact, the recent HTC products can get rid of the "ugly behind" also has a certain relationship with the mobile phone shell material. The first feeling Butterfly gave me was that it was light. It was a whole circle larger than Meizu MX2, but its weight was 4g lighter than MX2. This difference in weight and shape gave Butterfly a lot of points in hand feel. Plus the thickness of 9.1mm, the whole phone will give you a particularly light feeling.
The front of the phone body is covered with a piece of Corning's second-generation gorilla glass, with a slight arc around it. The slim body and the 5-inch large screen make the phone particularly powerful when held in the hand. I think this is also the charm of the large screen phone.
The earpiece adopts a red line design, which is long and thin. HTC still habitually retains its usual features on the earpiece. The front camera is relatively large, which is to take care of its wide angle characteristics. Butterfly uses an 88 degree wide angle front camera, which is also a highlight of the machine.
The backlight of the touch control button is also red, which is an interesting contrast with the earpiece. The border also has two red edges. This black and red color matching almost runs through the whole product, making the phone more dynamic.
Red Border
Although engineering plastics can reduce the extra weight of the mobile phone to a certain extent, it also exposes another problem. Butterfly mobile phone shell material has poor wear resistance, and the body is easy to leave scratches. Although I have taken good care of it, there are still many fine scratches on the back.
In addition to an LED flash light beside the camera, there is also a status indicator light hidden. The function of this indicator light is to know the unread status of the phone even if your back is facing up.
▲ IP dustproof grade
▲ IP waterproof grade
Butterfly also has dust-proof and waterproof functions of IP55, so to some extent, Butterfly is better than ordinary mobile phones in terms of protection. What level IP55 is? I think many people do not know this very well. Today we will make a science popularization for you. The IP protection level is composed of two numbers. The first number indicates the level of dust separation and prevention of foreign intrusion of electrical appliances, and the second number indicates the degree of tightness of electrical appliances against moisture and water intrusion. The larger the number, the higher the protection level.
Waterproof test
From the table, we can see that Butterfly Grade 5 dustproof does not completely prevent dust from entering, but the amount of dust does not affect the normal operation of electronic devices. So if you want your mobile phone not to enter dust, you should avoid using it in an environment with too much dust. And the level 5 waterproof can only resist the strength of the jet. If your phone falls into the water, it will also damage the phone components. Let me give a simple demonstration here. You can see that there is no problem with the intensity of faucet flushing. The mobile phone can still work normally.
Screen:
Butterfly uses a 5.0 inch third-generation SLCD screen with a resolution of 1920x1080 and a PPI of 441. This is one of the most luxurious configurations of this phone. Compared with the common IPS screen on the market, this SLCD screen is more outstanding in display effect.
First, the color. Let me give you an example. AMOLED is a heavy makeup type in terms of hair color. The first impression will be flattering, but it is also easy to get tired. After a long time, you will also feel that the color is a bit fake. This feeling will be particularly obvious when you import the photos on your mobile phone to the computer. IPS belongs to the plain face type. The color is closer to reality and more durable, but sometimes it also lacks aesthetic feeling. SLCD belongs to the light makeup type, which is just between the two. It belongs to the kind of thick but not bright, plain but not light. I prefer this kind of moderate hair color.
Screen viewable
The visual angle performance of this SLCD is also better, which is one of the key improvements of the third generation SLCD, because the second generation screen is still poor in visual angle. If you have played Sensation, you will know that, but by the third generation, the visual angle has begun to surpass the ordinary IPS. The angle of view of the IPS screen is relatively large on the diagonal, and the diagonal display is obviously inferior to the top, bottom, left and right four angles, while SLCD has no such problem.
The PPI of 441 is really a bit exaggerated, and the fineness is naturally excellent. If the 720P screen, as a myopic person, can still see tiny pixels near the screen after removing glasses, then Butterfly 441's PPI has completely conquered my eyes. However, the extra PPI users are not aware of the distance between normal use of mobile phones, so we don't have to worry too much about the display difference after 300PPI, because they can't really recognize it.
System:
HTC Butterfly adopts Sense 4+deep customization UI, which is also the last version of Sense 4. Because there will soon be M7 equipped with Sense5. As an old Sense user, I am quite familiar with this set of interactive interface. In the early days of Android, the era of G2 and G3, HTC quickly gained consumer recognition on Android products by virtue of its interactive experience on windows moblie. At that time, Samsung's touch wiz was still a baby in the era of functional machines, while miui was not yet born. Later, HTC ushered in its peak, and Zhou Yongming also made a bold statement that HTC was the second largest developer of Android systems. Indeed, At that time, HTC, as the world's largest Android smartphone manufacturer, had this confidence, but only then. Later, Samsung's touch wiz gradually matured, MIUI became popular, and the interactive advantage of Sense became less and less obvious.
The system is still the best in Android in terms of smoothness. The UI frame rate is very full, and the operation is also very comfortable. The good optimization of the whole system is based on the mature hardware configuration. A mobile phone with excellent user experience was born. In terms of functions, Sense4+has not improved much compared with the previous version, so I won't repeat it here.
Because the 1080P screen is used, some applications may have some small adaptation problems, such as small fonts in some applications! The pictures on Weibo are small! Also, if the application is not adapted according to 1080P, the icon will appear empty.
Hardware:
It can be said that the development of Android has promoted the progress of hardware. Two or three years ago, I had no idea that mobile phones would use four cores and 1080P screens. Now they are happening in front of you, Butterfly is the most powerful mobile phone in HTC's active configuration. It uses a Qualcomm APQ8064 processor and 2GB storage. The graphics chip integrated with the processor is the A320 with a good reputation. In view of the improvement of 1080P screen, no matter games or videos, the load on hardware in terms of content will certainly increase. What about the control ability of such a configuration for the screen?
The APQ8064 with 1080P screen is the most popular configuration of the flagship at present. The processor performance is more than enough to meet simple daily needs. However, because of different optimization skills, the performance differences are mainly reflected in the power consumption and the frame rate of the game. This is just a good area for HTC, because HTC and Qualcomm have been partners for many years.
Full HD video of hard solution is very smooth, even large code rate dynamic pictures can be played smoothly, but there will be obvious stuck phenomenon when soft solution is used. In the game, the average frame rate of Modern War 4 is 34 FPS, the average frame rate of Wild Blood is 22 FPS, and the average frame rate of NBA2K13 is 36 FPS. Except that the frame rate of Wild Blood is slightly lower, other games have no problems in fluency.
The ROM space of the phone is 16GB, and does not support TF card expansion. Although there is a 1080P screen, I believe that few people will go to see 1080P movies, because the common full HD movie files are almost more than 10GB, Butterfly reluctantly installed a full HD movie. Because of the large file size, the family broadband is generally between 2M and 6M, and the download time is also very long. Even if there are hardcore players willing to download, the time to write the file into the mobile phone after downloading is also very long. That's why I always think 720P is enough. Of course, I also know whether it is one thing, and whether it is used or not is another thing. However, at this stage, the extra performance of Android will only bring unnecessary power consumption to the mobile phone when its endurance is generally not strong. Therefore, blind pursuit of 1080P will only do more harm than good.
camera:
Butterfly uses an eight megapixel backlit camera. The large aperture of 28mm wide-angle F2.0 is wider than ordinary mobile phones in terms of imaging field of vision. The addition of ImageChip also enables this mobile phone to have a very powerful continuous shooting function, which can support up to 4 images per second.
HDR is not turned on
Contrast details after HDR is turned on
Butterfly is also excellent in HDR algorithm. You can get more details after opening it. For example, in this photo, when HDR was not turned on, the ZTE building in the distance had been covered by high light, but after it was turned on, the building was displayed normally. In some backlight environments, HDR also improved the image quality immediately, so if you make good use of this function, you will have unexpected gains.
Of course, under normal circumstances, the performance of this camera in a well lit environment is very satisfactory, and it is still one of the best cameras at the 8 megapixel level.
The front camera will focus on today, Butterfly uses a 2.1 million pixel 88 degree wide-angle front camera, so it will have greater advantages in the imaging field of vision, suitable for multiple self portraits, which is also an advantage that the traditional 66 degree front camera does not have. But I found another one in the process of using this camera, that is, the light measurement is not accurate in the backlight environment, and it is easy to overexpose, You can see that my face is mostly overexposed in the outdoor environment with good light. It is not easy to find an angle that is not exposed, but my face is dark and under exposed.
HTC Butterfly front camera effect
IPhone 5 front camera effect
So this camera has a big problem with the accuracy of light measurement, and the photos taken will be particularly ugly. Then let's compare it with the iPhone 5. Basically, the front camera can measure light very well, and the exposure can be adjusted well regardless of the along light or the backlight. The photos taken are also normal, and there will be no severe overexposure like Butterfly. So the front facing camera Butterfly is more luxurious than the iPhone 5 in terms of both pixel and wide-angle parameters, but parameters alone are not enough! If the optimization is not in place, it will reduce the score of the camera, so I hope HTC can also realize this. We need not only excellent configuration, but also mature products.
Endurance:
The APQ8064 and 5-inch screens are not fuel efficient lights, and the 2020 mA battery capacity is not sufficient, so Butterfly still performs mediocrely in the battery life, and the daily use is about one day. However, the charging time is relatively fast. It takes two hours to fully charge the battery after full discharge.
Summary:
Despite the obvious shortage of easy to use PC materials, Butterfly is a good product in general. HTC is skilled in its fields of expertise in both hardware configuration and system interaction, but when it comes to product pricing, Butterfly is still an expensive mobile phone, The price of the licensed goods 4799 has made many consumers who love her flinch, which is quite a taste that they want to love but cannot afford. The marketing failure is HTC's summary of the market failure, so HTC will increase its investment in marketing in 2013, which is why we can see various advertisements of Butterfly on the Internet recently. Yes, HTC is learning from Samsung and hopes to use money for marketing to gain market share through this method. However, as consumers, we prefer to see HTC make this money available to consumers rather than overwhelming advertising. Once consumers make a profit, word of mouth will naturally become the best marketing tool. The hot sales of Xiaomi and Nexus 4 illustrate this truth.
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