On November 18, 2024, Rokid Jungle 2024 Partner&New Product Launch was held in Hangzhou. At this press conference, Rokid launched a new generation of AI+AR glasses co branded with BOLON glasses - Rokid Glasses, which also showed the industry its rich content ecology.
"Full load reduction" AI+AR glasses are coming
At this press conference, Rokid launched its new generation of AR glasses, Rokid Glasses, which integrates AR technology and fashion aesthetics, marking an important step forward for AR technology to a wider range of daily application scenarios. Rokid Glasses, based on diffractive optical waveguide imaging technology, pursues the vision of ultimate lightness and seamless integration with the real world in design concept, and has realized a comprehensive innovation from appearance to function.
Different from the previous split design, the Rokid Glasses released this time adopts an integrated structural layout, weighing only 49g. The Rokid product team skillfully integrated the core components such as the motherboard and battery into the thin frame, making the overall shape more similar to the traditional glasses style, greatly improving the comfort and portability of the wearer. With the support of optical waveguide technology, this AR glasses can show a clear and delicate virtual interface through transparent lenses without affecting the normal line of sight, and achieve the information superposition display effect, thus opening up a new human-computer interaction mode.
In terms of functionality, Rokid Glasses is equipped with a professional camera of up to 12 million pixels, which not only supports high-definition photography and video recording functions in vertical screen mode, but also sets a shooting status indicator. When the camera is enabled, the indicator lights up to indicate that the camera is in shooting status. In addition, by deeply integrating the powerful algorithm capabilities of Alibaba's Tongyi Qianwen model, this smart glasses can easily complete a variety of tasks such as object recognition, text translation and even mathematical problem solving, providing users with an unprecedented convenient experience. For example, it can quickly and accurately calculate the calorie content of food and present it to users in real time; Or, in the context of cross-cultural communication, the dialogue content can be automatically captured and translated into the text prompt of the other party's language in real time, which greatly facilitates the communication between international travelers.
Rokid Glasses also has the function of receiving notifications, reminders, weather forecasts and other functions from nailing and other applications. As an ideal navigation aid, Rokid Glasses can play an outstanding role in both walking and riding, giving users accurate direction guidance, and broadcasting the road conditions ahead. In order to further optimize the hearing enjoyment, this product uses a dual channel high fidelity directional speaker configuration, which not only ensures the full and rich sound quality, but also effectively reduces the leakage of sound, ensuring that personal privacy is properly protected.
In terms of hardware specifications, Rokid Glasses is equipped with the first generation Snapdragon ® AR1 platform, combined with 2GB RAM+32GB ROM storage combination, is sufficient to meet the needs of various complex applications; The introduction of Bluetooth 5.3 enables it to connect to a variety of external devices, such as smart phones and tablets, and expand more possibilities. The whole pair of glasses weighs only 49g, but it has excellent endurance performance. It can be used continuously for 4 hours when it is fully charged for daily use. The battery can be charged to 90% in ten minutes, and it only takes 20 minutes to fully charge. With the design of magnetic charging base, the charging process is very simple and fast through the glasses box, and the glasses box can be fully charged for ten times when fully charged.
This Rokid Glasses new product is the perfect combination of the most fashionable and the most scientific. The overall appearance of the new product is completed by BOLON glasses. The new generation of AI+AR glasses is based on classic and fashion.
The overall appearance of the co branded products in this cooperation is developed and designed by BOLON glasses. According to ergonomic research and development, the scientific and technological functional requirements of the products are fully considered, and the structure of glasses is adjusted. In terms of material selection, lightweight and high-quality materials are mainly used to make the products more lightweight and comfortable when wearing, and truly achieve "load reduction and full configuration". While enjoying fashion and comfort, consumers can better experience the convenient life brought by technology.
Wear glasses and see the world clearly. In the current period, glasses have gradually become just needed, even part of the body extension. Its significance is not only a tool to help people see clearly, but also a friend who accompanies us to take a good look at the world. BOLON glasses evoke the public's perception of vision protection and cherish life through the value transmission of "every moment is worth looking at"; At the same time, they expressed their expectations for their own products: give consideration to function, comfort and fashion, and let BOLON's products accompany everyone to see the beauty of life.
Chen Yong, global vice president of Qualcomm, attended the conference and congratulated Rokid Glasses, the first generation Snapdragon AR1, on its launch. The first generation of Snapdragon AR1 is designed to enhance the user experience and make it more comfortable to wear smart glasses that are lightweight and power saving.
The new Rokid smart glasses have strong performance, adopt 14 bit dual ISP, and have a variety of top shooting features, such as automatic exposure, automatic face detection, EIS electronic anti shake, etc; At the same time, it also supports AI capabilities, which can help enhance the shooting quality of photos and videos, enable clearer calls through noise reduction, and enable clearer video shooting through computer vision; All of this is thanks to Qualcomm's Hexagon integrated with the first generation Snapdragon AR1 ™️ NPU， And a dedicated AR level computing vision module, which brings low power consumption and low latency perception. In addition, with health and motion sensors, users can trigger commands by nodding and shaking their heads.
In terms of glasses application, Rokid Glasses will also access Alipay's "AI Housekeeper" branch, and introduce AI services, voice print payment and other capabilities. In the future, through Rokid Glasses, users can voice a small treasure and let AI help you order meals and take a taxi. For example, the user said to Rokid's glasses, "Lucky, order a large iced latte and pick it up at the store. A small treasure can directly help" run errands "to buy coffee.
Rokid Glasses will also introduce Alipay's "voiceprint payment" technology as a supplement to traditional digital passwords. In the future, when users use Rokid glasses to take a taxi, order a meal or scan a QR code, they can voice out the payment amount, and then verify their identity through voiceprints to achieve rapid micro payment. At the same time, in order to ensure the capital security of users in the voiceprint payment process, Alipay will provide multiple security guarantees such as in-depth AIGC audio anti-counterfeiting technology, a joint prevention and control system combining software and hardware, and users can also use traditional digital passwords and other payment methods.
At present, Rokid has also launched a special offer - just pay 9.9 yuan to get an F code worth 200 yuan. At present, this activity has been officially launched on Rokid's official WeChat official account, and interested users can lock Rokid Glasses in advance.
In addition to Rokid Glasses, Rokid also launched Station 2 Creative Edition, adding two space cameras to the original Station 2 to support the shooting of space photos and space videos, so that users can record wonderful moments in the form of space images and leave memories.
In order to enable more devices to support spatial computing and enable more devices to quickly access the excellent experience of large space screens, Rokid also launched Spatial Link, through which traditional small screen devices can quickly project images into 300 inch large space screens, and can support special scenes such as giant screens and motion modes, so as to obtain better interaction and display experience.
Rokid has lush forests, and ecological partners actively embrace AR
At this press conference, Rokid invited many partners to discuss their innovative ideas and practices in the AR field. Especially in the office scene, Rokid joined hands with Nailing to explore a new model of AR office in the future.
Rokid and Nail have jointly released projects such as WorkSpace, Nail Digital Exhibition Hall and Nail Digital Cultural Wall. It breaks the limited real display space, and uses AR technology to make the display content more rich and diverse. In terms of new products, nails have deep cooperation with Rokid. Based on Rokid Glasses, nails can be used to access nail applications. When wearing glasses, you can view chat and make quick replies at any time. You can also view schedule reminders and join video conferences at any time through glasses, greatly improving interaction efficiency.
Fu Xujun, the nailing COO, introduced at the meeting that the nailing hardware ecological strategy should keep an open attitude, and the nailing should do a good job in software, digital capabilities, and AI capabilities. Our partners should do a good job in hardware, scenarios, and innovation, both of which can achieve the effect of 1+1>2, and achieve innovation and breakthrough in more scenarios. In the future, Nailing hopes to continue to carry out in-depth cooperation with Rokid to maximize work efficiency.
In the entertainment field, Rokid's cooperation with iQIYI aims to create a new era of AR entertainment experience. According to Huang Shuangxi, general manager of iQIYI's innovative terminal business department, iQIYI XR is building a "high-quality and diversified" 3D content ecosystem based on its "full scene, multi terminal" video entertainment service strategy. By introducing innovative functions such as spatial multi screen display, spatial interaction and cloud platform mode, iQIYI is working with Rokid to reshape the AR entertainment pattern, Leading the trend of immersive movie watching.
In other fields, Rokid also carried out in-depth cooperation with partners. Rokid cooperates with Taobao to introduce AR technology into online shopping experience and launch 3D commodity display and virtual model room functions. Consumers can view and interact with 3D models to improve shopping immersion and decision-making accuracy. In the field of education, Rokid cooperates with NetEase Youdao to provide virtual English teachers with interactive communication by using AR technology, enhance learning interest and oral expression ability, solve the problem of insufficient interaction of traditional education model, and create personalized learning environment for students.
Rokid also cooperated with Bilibili to inject AR game elements into the IP of Time Agent, enabling users to interact with virtual characters, reproduce animation scenes in the real world, and enhance the participation and cultural value perception of content consumers. In addition, Rokid has cooperated with Zhixiang in the future to realize AI generation of 3D content on AR devices, simplify the creation process, and improve production efficiency and work quality.
The decade of AR is also the decade of Rokid
In the past year, Rokid's share in the global cultural relics market reached 99%, the number of users of its AR glasses service exceeded 2.5 million, and the number of people who actually purchased and used these devices exceeded 300000. What's more remarkable is that the daily use time of Rokid users is 2 hours and 45 minutes, which not only proves the attractiveness of Rokid products, but also reflects the growing interest and recognition of consumers for augmented reality technology. In addition, up to now, there are 6200+registered developers and 2500+enterprise developers of Rokid Ecology, which shows that Rokid has made great achievements in the open ecosystem.
This press conference is the tenth anniversary of Rokid's establishment and the beginning of the next AR decade. Since its establishment in 2014, Rokid has always focused on the research and development of human-computer interaction technology. From Rokid Glass, which initially defined the industry standard, to Rokid Air, a widely acclaimed consumer product, to AR Studio and AR Lite, which now lead the trend, every step has witnessed the company's key role in promoting the whole AR industry forward. Today, with the shocking debut of the latest Rokid Glasses, it is no doubt that Rokid is standing at the forefront of the times, leading a new round of technological revolution.
It can be said that this year is not only a year of explosive growth of smart glasses, but also the most critical year in the development of Rokid. Rokid has demonstrated extraordinary strength and unlimited potential in both technological innovation and business model exploration. Looking ahead, we have reason to believe that Rokid will continue to maintain its leading position in the industry and open an unprecedented new era of AR glasses.
