After the Meilan brand announced its return in September this year, it has successively launched Meilan Blus real wireless noise reduction earphones, Meilan HiFi decoding earphones, Meilan bracelets and other peripheral hardware products, all of which follow the low-cost route, but Meilan mobile phones that are more concerned by the outside world have not yet appeared. On the afternoon of November 5, Meilan officially released an announcement announcing that Meilan mobile phones were about to return.

The article said, "In addition to the high price flagship you sing my debut, in the 1000 yuan and 100 yuan machine markets that are being used by more consumers but are not paid much attention to, there is little talk about design and experience, and few people shout", which seems to mean that Meilan will still focus on the 1000 yuan and 100 yuan machine markets.

The official didn't disclose the name and specific release time of the first new phone in the article. Previously, Meizu Suning's own flagship store had leaked the poster of Meilan 10 mobile phone. From the poster, the front of Meilan 10 adopts the now unpopular water drop screen design. The rectangular camera module is located in the upper left corner of the rear cover, and there are three colors, Only from the design and product name, it may be an entry-level model. From the perspective of market strategy, it is more appropriate to select products in the entry price range as the entry point for the return. At least that's what Coolpad, who also announced the return, did.

Meilan brand was founded in 2014. Its Meilan Note series was once the two most famous IPs in the 1000 yuan machine market and the Hongmi Note series. It was also the hot sales of Meilan models that helped Meizu's annual mobile phone shipments break through 20 million units. In May 2018, Meilan and Meizu Brand Business Department were merged, and since then Meilan mobile phones have faded out of everyone's vision.

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