On the afternoon of September 10, Meizu's official microblog of Meilan Technology suddenly sent a message announcing the official return of Meilan brand after 1269 days.

Judging from the wording of this blog post, the brand core of Meilan "youth good products" has not changed, but it is still unknown what new products will be launched in the future and which field will be deployed - Meilan tablet, Meilan watch, Meilan TV, Meilan router and other authentication accounts have appeared on Weibo; It was rumored that Meizu had a mid-range model equipped with Snapdragon 870 in the second half of the year. I wonder if it would belong to Meilan brand and become the first gun after its return.

(Magic Blue E3)

In May 2018, Meizu carried out an internal organizational restructuring. The original Meizu and Meilan brand business departments were merged. Since then, Meilan mobile phones have never appeared in the public's view. The original flagship Meilan Note series has also been renamed Meizu Note series (but after Meizu Note 9, this series has also been out of gear); Previously, the official microblog of Meilan mobile phone was renamed "Meilan Technology" in July. At that time, there were many speculations that this meant that Meilan brand would return.

Now it seems that the adjustment of Meizu's official operating policy on the "three zero system" announced the day before may also have the meaning of responding to the return of Meilan brand. After all, for such a brand focusing on cost performance, advertising and other Internet services are an important source of income.

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