On January 8, it was reported that today Sony announced the launch of Bravia XR series TV, including 8K LCD TV Z9J, 4K LCD TV X90J, X95J, 4K OLED TV A80J and A90J. All new products in this series are equipped with Sony's latest XR TV chip.

Previously, X1 image quality chip has always been the standard configuration of Sony's high-end TV products, and also the hardware support for Sony TV image quality performance. The XR chip launched this time is officially called "Cognitive Processor", The chip will use AI computing power and simulate human visual and auditory habits to optimize the content of music and pictures, can cross analyze different elements in the picture in different regions and adjust them, can convert sound into 3D surround sound, and achieve accurate matching between the picture and the screen sound position.

Among the several products released this time, the 8K LCD TV Z9J is available in 75 and 85 inches. It is equipped with full array backlight, supports multi-channel screen sound field, and is equipped with HDMI 2.1 interface. With XR chip, it can optimize the content of 2K and 4K resolution to close to the 8K level.

The 4K OLED TV A80J provides three sizes of 55, 65 and 77 inches, and the A90J provides three sizes of 55, 65 and 83 inches. It supports screen sound field technology and is equipped with HDMI 2.1 interface.

The 4K LCD TV X90J is available in four sizes of 50, 55, 65 and 75 inches. The X95J is available in 65, 75 and 85 inches. It is equipped with a full array backlight, supports multi-channel screen sound field technology, and is equipped with HDMI 2.1 interface.

The specific product specifications, prices and launch time will be announced this spring.

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