On September 19, the first TCL · XESS LAB city experience store in China officially opened in Shenzhen Bao'an Yifangcheng Shopping Center. Since it was a weekend, and the location of the experience store was located in the B2 atrium of Yifangcheng Shopping Center, which has the most dense passenger flow, the experience store attracted many citizens to stop and visit once it opened.

Of course, the most important thing is to attract talents with products, no matter how dense the customer flow is, no matter how beautiful the stores are. TCL · XESS LAB city experience store must also display the most fashionable and cool technology products of XESS brand at present.

Among them, TCL · XESS A200S and A200 Pro, two 55 inch rotating smart screens, have attracted the attention of most visitors. Their biggest feature is that in addition to playing horizontally like traditional TV, they can also rotate 90 ° to view vertically like mobile phones, such as projecting mobile phone images onto the large screen, shortening videos, watching live broadcasts, shopping, etc, It can be said that it has subverted the content presentation of television.

Of course, the functional features of TCL · XESS A200 series of rotating smart screens are not only limited to rotation, but also have built-in AI smart eye cameras, which can capture the user's movement and posture, and realize the functions of somatosensory games, real-time fitness movement guidance (jointly customized with Keep), etc. These functions have also attracted many visitors to experience on the site.

In terms of the basic audio-visual experience that TV focuses on, TCL · XESS A200 Pro is equipped with a 55 inch, 4K resolution "primary color high gamut screen". It has four image quality optimization technologies, namely, "sophisticated gamut control technology", "high brightness precision control technology", "intelligent local light control technology 2.0", and "four-dimensional scene optimization technology" of the Q image quality engine. The color and details of the picture are excellent; It is also equipped with Anqiao HiFi sound adjusted by TCL "Golden Ear" team, which supports Dolby panoramic sound and ensures an excellent audio-visual experience.

In addition to the A200 series rotating smart screen, another important product in the experience store is the A100L Pro art smart screen. This product is designed based on the aesthetic concept of the floating window and adopts the double vertical frame design to frame the screen as the visual center for users. Users can usually frame the screen as an ancient classic painting to show the artistic style as a frame.

Speaking of the screen, the A100L Pro art smart screen is equipped with a 65 inch 4K QLED primary color quantum dot screen, with a built-in Q image quality engine, which supports MEMC motion compensation to make the picture more smooth without dragging, and also supports anti blue light eye protection technology.

The A100L Pro art smart screen has an Anqiao HiFi sound built into the blue frame, which supports Dolby full scene sound and "Dolby+DTS double decoding". It can also switch from the smart screen to a smart speaker with one button, without opening the screen to listen directly.

With the help of multiple polar microphones, the A100L Pro art smart screen can also achieve far-field voice, accurately identify user orientation, and become an IoT full scene home control center that links household appliances.

In addition, the "Smart Life" section beside the experience store also exhibited the "fairy three piece set" composed of three products, namely XESS D3 acoustic electric toothbrush, BR-1 intelligent V-face radio frequency beauty instrument and R1 magic face photosensitive beauty mirror, demonstrating the precipitation of XESS product team in different product fields.

It is reported that TCL · XESS LAB city experience store will continue to open until December 14. During the upcoming "October 1st" holiday, XESS LAB will also hold a series of experience activities.

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