On November 16, the 2024 TCL China Star Global Display Ecological Conference (DTC2024) with the theme of "Reaching the Vision and Insight into the Universe" was grandly opened in Guangzhou Baiyun International Convention Center Yuexiu Marriott Hotel. The conference gathered hundreds of global display industry elites, experts, scholars, media and TCL CStar's ecological partners to discuss the application of cutting-edge display technology and future development trends, witness the birth of TCL CStar's latest technological achievements and advanced display new species, and talk about the new future of the industry.
The view of all things is simple. On DTC2024, TCL Huaxing announced the official mass production of OLED printing and released a new technology brand APEX, which comprehensively demonstrated TCL Huaxing's cutting-edge display scheme, ecological construction and global strategic layout. TCL CStar uses technology to drive screen innovation, reshape the boundaries of display technology, and create a global event to usher in a new era of technology in the display industry, which has attracted widespread attention in the industry.
Li Dongsheng, founder and chairman of TCL, sent a message to the conference, expressing a warm welcome to all guests. He pointed out that "the newly released mass production technology and technology brand of TCL Huaxing is not only an important milestone in TCL Huaxing's technological innovation, but also an important step in expanding display technology to application scenarios and industrial ecology".
Li Dongsheng, founder and chairman of TCL
"TCL Huaxing sincerely cooperates with all partners to forge business resilience through the cycle, achieve all-round high-quality development, and constantly consolidate the foundation of new quality productivity." Wang Cheng, chief operating officer of TCL Technology Group, delivered an opening speech. He believed that the semiconductor display industry is also facing new opportunities and challenges at a time when the game among major countries is intensifying, the global economy is undergoing profound adjustment, and AI is developing rapidly. "TCL Huaxing has always been driven by innovation and constantly improved its relative competitiveness". Together with its partners, TCL Huaxing has injected new momentum into China and even the global semiconductor display industry.
Wang Cheng, Chief Operating Officer of TCL Technology Group
Later, senior vice president of TCL Technology Zhao Jun, CEO of TCL Huaxing, Liu Xiaolan, Vice President of TCL Huaxing, and Yan Xiaolin, Chief Technology Officer of TCL Technology and Chief Technology Officer of TCL Huaxing, respectively delivered wonderful speeches with the theme of "Journey to Goodness in Zhentu Vision", "Insight into a New Era", and "Creating a Future in Zhentu Vision", bringing unparalleled "visual feast" to online and offline audience friends.
Strive for a better vision
Mining user needs, positioning product direction and leading industry trends through new value propositions
Zhao Jun, Senior Vice President of TCL Technology and CEO of TCL Huaxing
On DTC2024, Zhao Jun, senior vice-president of TCL Technology and CEO of TCL CStar, led by the wave of Chinese intelligent manufacturing and Goku games, opened a window to the horizon of map. At the same time, the representational standard of a "good screen" was explained in detail through display experience, visual health, green low-carbon and other aspects.
Zhao Jun mentioned in his strategic keynote speech that "internal competition" in the industry has become the norm. For the long-term sustainable development of the industry, it is necessary to increase innovation and create real value to break the internal competition in the industry. Based on this, Zhao Jun proposed a new value proposition: TCL Huaxing is committed to providing high-quality products, and redefines the meaning of display through more pleasant display experience, more reliable visual health, and more sustainable green low-carbon.
In terms of "more pleasant display experience", TCL Huaxing will refresh the display experience and lead the image quality into the no man's land. Since 2018, TCL Huaxing has used the user rating system of the authoritative North American evaluation agency Rtings to guide its technical direction, and now its product rating ranks first in the LCD industry. TCL Huaxing will have a deep insight into users' needs for the best display in different scenes, carefully balance the parameters of contrast, brightness, perspective, reflection, etc., to achieve the optimal solution of comprehensive experience, and create a perfect vision with world-class quality.
In terms of "more reliable visual health", TCL Huaxing returned to user perception and established a new level of health and eye care. TCL Huaxing will deeply explore the physiological mechanism of the human eye, closely integrate display technology with vision health, return to users' actual perception, and build a comfortable, healthy, safe and friendly eye care system, so that every user can enjoy the best visual experience.
In terms of "more sustainable green low-carbon", TCL Huaxing is committed to green low-carbon and work together to build a sustainable future. In terms of supply chain carbon reduction, actively cooperate with suppliers to build a green, circular and low-carbon supply chain ecology; In terms of carbon reduction, we will actively promote the application of renewable energy such as photovoltaic, fully realize the laying of roof photovoltaic, take the lead in the next step to realize the full laying of side wall photovoltaic, integrate green energy into the daily operation of enterprises, and build a zero carbon, green and intelligent factory; In terms of product carbon reduction, we are committed to developing more energy-efficient products. We plan to achieve an extremely low energy consumption of "one power every seven days" on TV products. Through continuous technological innovation and product optimization, we will lead the industry to a greener and more sustainable development.
Facing the future, TCL Huaxing will also deeply cultivate its own technology and lead the development of science and technology. TCL Huaxing has been deeply engaged in the printing OLED field for 11 years. The printing OLED technology has obvious advantages in display, health and green. Compared with the traditional FMM process, the overall cost is reduced by 20%, providing a more cost-effective option.
These breakthroughs have laid a solid foundation for the independent development of China's display technology and ushered in a new era of high-quality, healthy and green display. At the same time, TCL Huaxing will also explore the future horizon and create infinite possibilities. TCL CStar will continue to break through the form of traditional screens, explore more cutting-edge interactive technologies, develop more energy-efficient and thinner screen technologies, layout the AI era in advance, and actively look forward to a more distant future - the Metauniverse. TCL Huaxing hopes that the screen is no longer a simple information display tool, but a door to the meta universe.
Insight into everything, opening a new era
APEX is TCL Huaxing's advanced display technology brand, committed to creating the ultimate product experience with the world's leading technology.
Liu Xiaolan, Vice President of TCL Huaxing
On DTC2024, TCL Huaxing's advanced display technology brand APEX (Chinese name "Zhentu") was officially released.
Launch new technology brand APEX
Liu Xiaolan, vice president of TCL Huaxing, shared the origin of APEX in the release link: in this era of ubiquitous display and screen everywhere, display has become a just need for survival, but complicated parameters and technical cognitive barriers have become the main factor that puzzles most users in selecting display panels. We need a brand new brand to simplify complexity, reduce users' technical cognitive barriers, and reduce product selection costs.
After 15 years of accumulation, TCL Huaxing, based on the exploration and pursuit of the display essence of "seeing the truth, presenting imagination, and conveying emotion", came into being the advanced display technology brand APEX.
The brand slogan of APEX is "PACE TO APEX", which is committed to creating the ultimate product experience with the world's leading technology. Through more pleasant display experience, more reliable visual health, more sustainable green low-carbon, and more unlimited future imagination, APEX is committed to providing global consumers with high-quality visual sensory enjoyment.
Relying on core display technologies such as HVA, HFS, IJP OLED, FMM OLED, MLCD, MLED, as well as the use of environmentally friendly materials and energy-saving technologies, TCL Huaxing's screen display products have high contrast, high color gamut, high refresh, ultra-high definition and multiple forms, which can provide users with an ultimate display experience; Low blue light, low reflection, no stroboscopic, natural light, bring users a softer and more comfortable ultimate visual health experience; High penetration, low power consumption, ultra wideband, integrated and green materials provide users with the ultimate green technology experience that is more energy-saving, environmentally friendly and durable; The combination with AI and more cutting-edge technologies will bring users a more surprising visual experience. Through APEX, a new display species, TCL Huaxing has implemented the brand's concept of "technology for good" and new value proposition, and led the global display industry to "unveil a new era" together.
Reaching the Vision, Creating the Future
Printing OLED is officially mass produced, leading the development of science and technology, and laying a solid foundation for the independent development of China's display technology.
Yan Xiaolin, CTO of TCL Technology and CTO of TCL Huaxing
During the conference, Yan Xiaolin, chief technology officer of TCL Technology and chief technology officer of TCL Huaxing, brought a report on TCL Huaxing's strategic layout in the field of display technology and the release of its main exhibits. The report gave a more in-depth explanation of APEX from a technical perspective, and demonstrated TCL Huaxing's cutting-edge innovative technology achievements in multiple fields and across the scene. Finally, Yan Xiaolin announced the official mass production of printing OLED, and introduced the process and achievements of printing OLED from R&D to mass production.
Announce the formal mass production of IJP OLED
Thanks to the continuous cultivation and technological innovation of printing OLED technology in the past 11 years, TCL Huaxing's printing OLED technology has achieved significant leaps and breakthroughs in technical specifications. With this series of technical achievements, TCL Huaxing has set a new technical standard in the industry. TCL CStar has not only ranked first in the world in terms of the total number of patents in this field, achieving full coverage of NB, MNT and TV, but also has developed printing OLED prototypes of different sizes and shapes, which have achieved good display effects, and printing OLED has successfully moved to a new stage of commercialization. From the move of related equipment in 23 years to the first highlight in June this year, TCL Huaxing's first printed OLED display product officially entered the mass production stage.
The mass production breakthrough of TCL Huaxing in printing OLED is not only a milestone in the commercialization process of TCL Huaxing printing OLED, but also marks the beginning of a new round of technological transformation in the display industry. In the future, TCL Huaxing will drive the technological innovation and industrial upgrading of upstream and downstream enterprises, promote the development of printing OLED in emerging fields such as medical, vehicle, and meta universe, strive to maximize social value, ensure that the progress of display technology can widely benefit consumers, customers, and all sectors of society, and jointly create and share the dividends of scientific and technological development.
To improve the vision and see everything
TCL Huaxing provides full scene display technology solutions to boost the development of image art and make imagination better seen.
At this DTC2024 conference, TCL Huaxing also invited Lu Chuan, a famous Chinese director, screenwriter and producer, to the scene to discuss the future of display and film. In a live conversation with Zhao Jun, senior vice president of TCL Technology and CEO of TCL Huaxing, Lu Chuan said that a good screen should be able to restore the "truth" of things, so that the audience can "see clearly". The quality of display technology will affect the creation to some extent.
As one of the world's leading semiconductor display enterprises, TCL Huaxing has been providing the industry with more comprehensive display technology solutions, boosting the development of image art, and making imagination better seen. While creating a more pleasant display experience to meet the needs of master level image creators such as Lu Chuan, TCL Huaxing's display technology also has the characteristics of low power consumption, eye protection, etc., in pursuit of bringing consumers a more extreme visual experience. In the future, the ultimate display will certainly stimulate a new realm of film and television creation. TCL Huaxing will help more creators to achieve good reputation through cutting-edge display technology.
At the DTC2024 site, TCL Huaxing also demonstrated various technical routes and representative new products and cutting-edge display solutions in various fields, including Yunxi laptop screen - the world's highest brightness printing QD-EL laptop screen (14 "), Yunxi special display screen - TCL Huaxing's first mass production printing OLED 4K professional display screen (21.6"), and Zhenzhi mobile phone screen - the world's lowest driving power OLED display screen (6.36 ") Star TV screen - the world's highest quality LCD WHVA display screen (85 ") and many black technology products, involving special display, MNT, NB, MC, vehicle, VR&new display and other fields, presenting a new high-level image experience, and comprehensively demonstrating TCL Huaxing's transformation from" panel manufacturer "to" scene display solution provider " The transformation results bring a shocking visual experience created by cutting-edge display technology.
IJP OLED exhibition area
As the world's leading display solution provider, TCL CStar has been focusing on the business layout of "3" (TV commercial display | IT | MC)+"2" (vehicle mounted display | special display)+"N" (exploring more application scenarios) in recent years, and continues to empower customer scenario needs with full scenario product services. At present, TCL Huaxing has established five major manufacturing/R&D bases and nine panel production lines, built a full-size, full category and full form product application platform, and insisted on technological innovation and long-term layout in multiple routes and full scenarios, constantly promoting personalized, diversified and intelligent development of scenario based display solutions, and enhancing core competitiveness in the global panel industry
At this conference, important ecological partners of TCL Huaxing, such as Li Zhenghao, chairman of EInk, Liu Yaxiao, chief technology officer of Amazon Cloud Technology, Xie An, leading partner of Deloitte China Sustainable Development Consulting and president of Deloitte China Institute for Sustainable Development, also made a big appearance. While attending the industry event, they expressed important views on jointly promoting the future development of the display industry.
Li Zhenghao, chairman of EInk, believes that full-color large size e-paper technology sets a new benchmark for digital advertising and perfectly fits the sustainable development goal!
Li Zhenghao, Chairman of EInk
"Amazon advocates that generative AI should be good at optimizing the most important scenarios of enterprises." Liu Yaxiao, chief technology officer of Amazon Cloud Technology, pointed out that the industry should use its inherent innovation spirit to empower customers to reshape, accelerate customers' global business expansion, strengthen local talent training, so as to promote industry transformation and contribute to the sustainable development of the digital economy, And let the whole society benefit from it.
Liu Yaxiao, Chief Technology Officer of Amazon Cloud Technology
"Deloitte supports TCL Huaxing and promotes the sustainable upgrading of the industrial chain with green consumption as the driving force." Xie An, the leading partner of Deloitte China Sustainable Development Consulting and the president of Deloitte China Institute for Sustainable Development, said that in the context of increasingly severe global supervision and market review, enterprises not only need to think deeply about how to show themselves to consumers, It is also necessary to resolutely adopt change strategies to ensure continuous compliance and achieve green and sustainable development.
Xie An, Leading Partner of Deloitte China Sustainable Development Consulting and President of Deloitte China Sustainable Development Research Institute
On DTC2024, TCL Huaxing has established the "star" benchmark in the display industry through a series of blockbuster releases and displays such as APEX and printing OLED mass production. Driven by product innovation, technology explosion and strategic upgrading, TCL Huaxing will continue to implement the ultimate pursuit of "change, innovation, accountability and excellence" as an industry leader, respond to rapidly changing market demands, and empower the global display ecosystem with indomitable power, promote the whole industry to a higher level and higher quality, and open a new chapter in the display era.
