According to Counterpoint's report, in the third quarter of 2019, Apple alone accounted for 66% of the total global smartphone profits - $7.92 billion, taking away two-thirds of the money, Samsung accounted for 17%, ranking second, and other brands shared the remaining profits.

Although the book data seems very good, in fact, compared with the past, Apple's profit share has declined a lot. In 2017, Apple earned 92% of the profits in the market. Eight of the top ten mobile phones with the highest profits are iPhones. With the strong rise of Huawei and major domestic mobile phone brands, its performance in recent years has also been very eye-catching, In Q2 2018, Xiaomi's profit increased by 746%, Huawei's by 107%, vivo and OPPO by 24% and 23% respectively.

In addition to foreign invasion, Apple's raw materials, sales management and R&D costs have also increased a lot. Perhaps this is why the iPhone is selling more and more expensive, but the money Apple earns is getting worse day by day.

Moreover, from the perspective of the iPhone in recent years, Apple has become increasingly difficult to bring more meaningful innovation to it. More importantly, it has been steady and steady. In the year of 5G fire, it has also failed to launch 5G mobile phones to meet consumers. Apple's product update cycle is also long. Maybe in the early 2020, Apple's path will be more difficult.

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