Love to play computer games On December 14, it was reported by Bloomberg that Samsung Electronics announced to cancel the cooperation with Italy Supreme. Earlier, Samsung Electronics China announced that it had reached cooperation with Supreme when it released the Samsung Galaxy A8s. Then two executives who were allegedly the Chinese branch of Supreme made a speech on the stage and said on the spot that they would open the first flagship store of Supreme in China in Sanlitun, Beijing. They described it as a seven storey flagship store, and the whole building was Supreme.

When netizens learned of Samsung's cooperation with Supreme, they were very excited. Some netizens also speculated that if Samsung launched the Supreme co branded mobile phone, the price might be tens of thousands. However, this heat wave only lasted for less than an hour. A fashion blogger pointed out that Samsung might encounter a fake Supreme, and netizens immediately calmed down.

Subsequently, Samsung Electronics responded that the object of this cooperation was the Italian brand Supreme. The foreign media said that the latter has always been the litigant object of New York Supreme. The foreign media directly used "fake Supreme" to describe the Italian brand, and New York Supreme is the genuine. New York Supreme also denied that it has a partnership with Samsung.

Samsung has cooperated with international fashion brands for many times before, such as Giorgio Armani, Swarovski and Hello Kitty, which has helped to improve the brand image of Samsung to a certain extent, but should have the opposite effect in this event.

Follow our Weibo @ Love Computer

Follow our WeChat official account: playphone

Of course, we also pay attention to our Bilibili account: love computer