According to Bloomberg, Essential, an intelligent hardware company founded by Andy Rubin, considered the father of Android, recently laid off about 30% of its employees. In this regard, an important spokesman of the company said: "This is a difficult decision. We are very sorry for our colleagues who are leaving, and they are doing everything to help their future career development.

Although the company has not yet indicated the specific proportion of layoffs, according to Bloomberg, the company's hardware department and marketing department were affected by the layoff storm. It is still unknown whether this layoff will mainly affect middle managers or senior managers.

Essential was founded in 2014 by Andy Rubin, a former Google employee known as the "father of Android". Last year, Essential Phone 1, the first special-shaped screen phone in the industry, was launched, starting at $699 (about 4848 yuan). Although Andy Rubin is full of expectations for this mobile phone, it's a pity that it backfired. Essential Phone 1 did not achieve satisfactory sales results. Due to the lack of production capacity and other factors, the market performance of this mobile phone has not been satisfactory. Even after the company adjusted the price to $499 (about 3461 yuan), the final sales performance of this mobile phone was only more than 100000, far below the market expectation of Essential, Poor market performance forced Essential to stop developing the next generation Essential Phone.

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