In 2014, Andy Rubin, a former Google employee known as the "father of Android", left Google. In 2015, he started his own business again and founded the smart hardware enterprise Essential. In 2017, he launched the industry's first special-shaped mobile phone, Essential Phone 1. However, the ideal is full, but the reality is the backbone. This "dream machine" created by Andy Rubin himself did not achieve the success he imagined. Due to the negative news such as repeated ticket skipping in the initial shipment, unsatisfactory camera quality and trademark disputes, the sales of this mobile phone was far from expected. In the face of all kinds of difficulties, Andy Rubin was exposed to have improper sexual behavior during his tenure at Google. Due to the current situation, Andy Rubin also had to announce that he would stop developing the next generation Essential Phone and listed the company for sale in May this year.
However, the company has not stopped its plans to launch other new smart phones. According to Bloomberg, relevant "insiders" revealed more details about this smartphone.
It is reported that the company is focusing on developing a smart phone that can be controlled by AI voice commands, and has shelved plans to develop other mobile phones and smart speaker devices. According to reports, the phone will have a small screen to guide users to focus on the use of voice commands. The phone will support "user simulation", which can help users automatically respond to messages and reduce the workload of users. In addition to texting yourself, this phone can even help you book appointments, send emails on your behalf, etc.
Although the above speculation has not been officially confirmed, Andy Rubin did reveal the implication of this device in an interview with Bloomberg last year. He said: "If I can turn my mobile phone into a virtual you, you can enjoy your life, enjoy dinner, do not touch your mobile phone, and you can trust your mobile phone to do anything for you." At the same time, he said: "I think I can correct some users' addiction to mobile phones."
At present, it is unclear about the specific parameters and launch time of this mobile phone, but this new AI voice command smart phone bearing the heavy task may be the last opportunity for Andy Rubin to defeat Apple, Samsung and other manufacturers. Given that the development in the field of artificial intelligence is not comprehensive enough, if Andy Rubin can really develop a smart phone like what he said, With ultra-high level AI equipment, I think Essential still has the opportunity to fight back and move back.
