On the evening of May 15, Hammer Technology held a new product press conference with the largest number of on-site audience in history, and Lao Luo also invited Guinness recorders to make on-site statistics. In order to warm up the press conference, Lao Luo spared no expense in pulling his skin and marketing crazily on Weibo, so that he was even criticized by Beijing Daily.
This press conference has two protagonists, Nut R1 and Nut TNT workstation. The nut R1 is very good just depending on the parameters and price. It is cost-effective and has a market. It is also the flagship of hammer technology that has long been lost. But what about nut TNT workstation, which is called "redefining personal computers in the next 10 years"?
At the press conference, Lao Luo has been emphasizing the word "efficiency". Who will improve efficiency? Nut TNT workstation. But whose efficiency does TNT improve???
Be Xiao Ming in the later stage of the video? Xiaomei who designs?? Lao Wang, a developer? Or am I still watching Lao Luo's press conference after work and getting up the next day to write this article?? Answer: Neither.
The target audience of a product is determined by its own attributes. What are the attributes of nut TNT workstation? Answer: Boss attribute.
Technical level
What is the hardware essence of the nut TNT workstation that costs 9999 yuan? It is a screen, which can be expanded with nut R1. What is the nut TNT workstation (complete form) combined with nut R1? Its essence is an Android system.
What can Android do? We all know what your mobile phone can do and what your tablet can do. Apple wants to make the iPad Pro an efficiency tool, but it has not. The iPad Pro is still a large iPhone for most users to watch videos, surf the Internet, and play games. Why hasn't Apple made the iPad Pro the efficiency tool they want? Answer: Because of iOS system.
Nuts TNT workstation, no Adobe, no CAD, no development kit, no pictures, no videos, no H5, no development.
What can nut TNT do? The press conference made it clear that the Office three piece suite can be used for Internet access, bullet messaging, and efficient use. So Nuts TNT workstation is a "workstation" with information sending, browser and Office as its core functions.
Then the question arises. Who in a company will take sending and receiving information, browsers and Office as the core content of his work?
Scene level
Lao Luo is a very good speaker. If he is not standing at the conference, if he is replaced by any other person, he will definitely hold the embarrassing atmosphere caused by the mistakes of Nuts TNT in the live demonstration. At the press conference, Nuts TNT was out of control for a while, from the audience cheering him up and shouting "Long live understanding" to the silence of everyone at the end.
The most distinctive feature of nut TNT workstation is that it combines touch screen and voice interaction. In the words of Lao Luo at the press conference, that is, "the rationality of TNT is that when our hands fall on a specific position, thousands of possibilities become tens of thousands of possibilities in an instant". At this time, your voice commands will become more "directional", increasing the success of voice commands. But!
From Lao Luo's live demonstration, we can see that even if there are only "a dozen possibilities", its error rate is still not low. In order to successfully demonstrate the function of TNT with voice, Lao Luo even asked the audience to lower their voice
Although nut TNT workstation is equipped with physical Bluetooth keyboard and Bluetooth mouse on the official website of Hammer, Lao Luo didn't mention these two things in the whole press conference, All efficiency also revolves around voice interaction and touch screen. In other words, the essential interaction mode of TNT is actually touch+voice, not keyboard+mouse.
Let's return to the topic. How can you keep your colleagues around you silent in a company while you are talking to yourself on a nut TNT workstation?
Answer: You have a special office for yourself, and you are the only one in the office.
In the company, what kind of position does a person hold in order to have a private office?
Price level
The nut TNT workstation is expensive. The 27 inch 4K screen sells for 9999 yuan. It is not enough. It must also have nut R1. Nut R1 cannot be a 64GB version, but at least 128GB. In fact, 128GB is a very conservative capacity. Let's calculate with 6GB+128GB. Nut R1 (3999 yuan)+Nut TNT workstation (9999 yuan) totals 13998 yuan. If nut R1 (8GB+1TB version) is used, the price is 18847 yuan.
There is also an official "True Nuts" workstation scheme, which does not need a mobile phone and has all the hardware built in. The price is 14999 yuan.
As we said just now, Nuts TNT Workstation is an Android system in essence. It has great limitations in our daily office work. It is not applicable to friends in many positions. In the company, will the boss equip you with such an office computer? You pay to buy one for the company? Spend more than 10000 yuan to buy one and put it at home to work efficiently?
I think ordinary users will not easily try such a nut TNT at such a price, and considering its practicality, especially those who are pursuing cost performance, nut TNT is totally out of their consideration.
The target population of nut TNT workstation is the old people
Who is the target population of nut TNT workstation?
Technically, these people take information sending and receiving, browser and Office as the core content of their work, and they use them lightly rather than heavily;
From the scene level, these people must have an independent and quiet office environment;
From the price point of view, these people have a good economic foundation and are willing to spend money to try something new, regardless of cost performance;
In a company, people who meet the above three conditions are either company executives, big bosses or investors.
