Nuts Mobile officially announced yesterday that the mobile phone team will be incorporated into the byte beating education hardware team, which means that after another twists and turns, Nuts Mobile will leave the mobile phone market. In the past six years, Nuts and its predecessor, Hammer Technology, have brought many classic products to the market. Today we will make an inventory through this article.
Smartisan T1
In May 2014, the Smartisan T1, the first mobile phone of Hammer Technology, was released. Later, when it came to this mobile phone, the most talked about was the appearance design.
In addition to the double-sided glass+straight metal (T1 is metal+fiberglass) middle frame that inherits the design aesthetics of iPhone 4, T1 has incorporated many of its own "obstinacy" in its design. For example, in the era when Android competitive products have mostly adopted virtual buttons, a row of three customizable physical buttons have been arranged on the chin, such as the double volume buttons on the left and right sides, which are completely symmetrical. It insists on using independent round keys, such as the combination of earpiece and light sensor, The polishing of the appearance design also won the gold medal of the iF International Design Award in 2015.
Although the appearance design is outstanding and the hardware configuration is qualified (equipped with Snapdragon 8011080P JDI LCD and rear IMX214), many factors ultimately affect T1's reputation and sales volume, such as quality control problems and insufficient capacity. For example, it only supports Unicom 3G in the early stage, which makes it miss many potential users, However, the starting price of 3000 yuan was definitely not a cost-effective choice among domestic mobile phones at that time, so that it had to be reduced by 1000 yuan later.
In the end, T1 achieved a sales volume of 250000 sets. Compared with Luo Yonghao's goal of 500000 sets, the first step of the hammer was not very successful.
Nut mobile phone U1
The U1 launched in August 2015 is the first model with the name of "nut". In addition to the fresh and colorful back cover, the most impressive one is probably the Slogan, which is "not as beautiful as the strength school".
Compared with the 1000 yuan machine at that time and later, the texture design of the plastic back cover (replaceable) and vertical stripes of nut U1 in various solid colors is really unique. Although the hardware performance of Snapdragon 615 was not as good as that of MediaTek at that time, its appearance was productivity, and it gained more than one million sales by its appearance and price of less than one thousand yuan (starting from 899 yuan), which to some extent reversed the decline of T1 since its release.
Smartisan T2
In December 2015, T2, the second generation product of hammer T series, was finally released. The overall design style followed T1, but the R corner and frame transition were more rounded. Three solid keys and symmetrical volume keys were retained, the power key was canceled, and the design of non breakpoint metal middle frame was emphasized. However, it was proved that the signal quality of T2 would be affected to some extent in actual use.
The T2 option carrying Snapdragon 808 was undoubtedly very awkward at the end of 2015. Two or three months later, the first batch of Snapdragon 820 models came into the market. In addition to the inferior performance, T2 without fingerprint identification and fast charging will undoubtedly be eliminated in the market competition soon.
Smartisan M1 Series
In October 2016, Hammer Technology released two new models, M1 and M1L. From the perspective of industrial design, this may be the generation most unlike Hammer mobile phones. Luo Yonghao even called it "a disgrace in the history of Hammer Technology's industrial design". Compared with the tough and square T1 The body design of T2 and M1 has many rounded elements, and the three entity keys at the bottom have also been replaced by a round Home key that supports touch and return. Compared with the trend of using a large number of all metal bodies for high-end models in the market at that time, the plastic back cover of M1 series has become a modest slot at that time.
However, this may be a milestone product of Hammer. On the Smartisan OS 3.0, the first release of the M1 series, the big bang, one-step and voice input functions were introduced for the first time.
Among them, the big bang solved the problem of inaccurate text selection and copying on mobile phones. Similar functions were later used for reference by major manufacturers. One Step solved the problem of efficiency of information sharing between different applications and rapid application switching by calling out a side Dock bar.
The introduction of these two functions represents that Hammer Technology can finally stop focusing on aesthetic design and feelings at the system level and turn to develop efficient and innovative functions - until the latest nut R2 can see this path, which also became the reason why it was able to attract more users later.
Nut Pro
Nut Pro is the second non flagship product launched by Hammer Technology after Nut U1. It is equipped with Snapdragon 626 chip. This kind of low-power chip with all A53 core is a solution that major manufacturers are very happy to use on the 1000 yuan machine in 2017, and it can often bring excellent endurance performance with large batteries.
The industrial design returns to the style of T series again, and the overall texture can be said to be more than that of products at the same price. The sandwich structure of plain double-sided glass+metal middle frame boasts itself as "the sharp and heterogeneous in the era of smoothness". As for how sharp it is, in addition to the online spoof video of the machine cutting apples, Personally, I still remember that this is the only mobile phone that can hardly be used without a protective case, because the frame is too cut.
On the nut Pro, the hammer also brings an efficiency innovation function - the flash capsule, which can quickly record the current idea with voice or text, and can easily call out on the side to view it. Together with the continuous improvement of One Step and Big Bang, it forms a three piece set of efficiency of Smartisan OS.
According to Luo Yonghao himself, Nut Pro is the "best selling model in history" (Hammer Technology). Although there are different opinions on the specific sales volume, from the perspective of the subsequent development momentum, M1 series and Nut Pro really made this small factory come alive and live well.
Nut Pro 2
If the previous products are controversial after their release, the Nut Pro 2 released in November 2017 may be the best one with the best reputation after the launch of Hammer's new product.
In design, Nut Pro 2 continues the square and firm body line, and to some extent, it has repaired the problem of the previous generation's excessive hand cutting. At the same time, it has introduced the top and bottom symmetrical full screen scheme, which was popular at the end of 2017. The design of the back fingerprint identification module and logo in one is also commendable in maintaining the body's cleanness, In addition, the machine later brought a pure white version with outstanding appearance.
The configuration is equipped with Qualcomm Snapdragon 660 SoC, which was the best neutral chip in the mid range model at that time. It was equipped with a 3500 mAh battery+18 W fast charge, and a rear dual camera with 12 million+5 million depth of field.
Of course, the more important thing is the price. The initial price of 4+32GB at 1799 yuan and 4+64GB at 1999 yuan may also have only the power of Xiaomi Note 3 in the mid tier computer market at that time. This advantage in product strength and cost performance also enables Hammer to maintain its sound volume until May of the next year.
Nuts 3
A month before the May 15, 2018 press conference, Hammer released a 1000 yuan machine called Nut 3, which uses a three sided narrow frame full screen similar to the Xiaomi MIX series, and a front camera placed on the chin. This design is very recognizable on the 1000 yuan machine, but SoC still uses the low power consumption Snapdragon 625, rather than the latest Snapdragon 636, In 2018, it was not enough, which made its reputation on the Internet mediocre after its release, while another press conference a month later made the phone quickly forgotten by the market.
Nut R1
The launch of nut R1 was held in the Bird's Nest, with as many as 37000 participants. For Luo Yonghao and Chuiko, it was a highlight moment in the past few years when they entered the mobile phone industry, but it was soon swallowed up by the tide of controversy after the launch.
As another flagship machine after the M1 series, Nut R1 was not the real protagonist of the conference. Luo Yonghao put most of his pen and ink on the TNT workstation known as "redefining the personal computer of the next decade". The reliability of the interaction mode of pressing and speaking in the interaction logic and the frequent rollover in the conference presentation caused controversy, They have also created such stems as "Quiet, I use TNT" and "Long live Sister Li".
From the later development of TNT, it cannot be said that it is wrong for Hammer to change from a small screen to a large screen in terms of functional innovation, but it is too hasty to release an immature product at this time point and give it an unrealistic positioning.
In fact, as one of the few flagship machines of Snapdragon 845 at that time, the nut R1 had a lot to recommend itself, including the fact that instead of following the trend of Liu Haiping, it adopted a "beauty tip" design, equipped with a linear motor, a screen pressure sensor, and support for wireless charging. In taking photos, the IMX363 has also greatly improved compared with previous generations, If TNT is only promoted as a dessert function of the mobile phone's extended large screen, the initial price can be reduced by several hundred yuan, which can compete with the Xiaomi flagship MIX2S at the same price at that time.
However, after sales nut R1 was exposed to the problem of large area lens coating scratches, which further persuaded a wave of potential users. In addition, the poor response of nut 3, which was released a month ago, caused huge inventory and capital pressure on the hammer as a whole, and became an incentive to crush the hammer and eventually force it to sell.
Nuts Pro 2S
Nut Pro 2S is a practical product of Hammer three months after the release of R1 and TNT. Compared with Nut Pro 2, the overall design has not changed much, replaced by Snapdragon 710 The OLED screen and IMX363 main camera are equipped with a linear motor, which supports 2K TV-OUT output. At this time, TNT is also defined as an additional function that can be easily output through a third-party display, thus bringing a number of portable touch displays into people's view.
The above configurations and the price starting from 1798 yuan make it quite competitive in the midrange market, but this product has not been able to bring the hammer back from the brink of survival crisis again. With the acquisition of Nuts mobile phone team by Byte Beat in January 2019, this became the last mobile phone released by Luo Yonghao at Hammer.
Nut Pro 3
Nut Pro 3 is the first product released by the nut mobile phone team after the acquisition of Byte Beat. It should be said that the launch of this product has brought many surprises to hammer fans.
The nut Pro 3 was originally thought to be a midrange computer, but the nut team finally gave the flagship hardware configuration of Snapdragon 855+; The mahjong card like back reflection matrix in design was impressive at that time. The body line still maintained the style of the hammer period, but it may be slightly less refined; While the innovation of system functions continues, it has been transformed into a multi task split screen function that can display multiple application windows at the same time, and the Big Bang has been endowed with the ability to burst the screen and image.
Just one year after leaving the mobile phone market, the market situation has changed dramatically, OPPO、vivo、 At this time, Xiaomi has incubated its own sub brands to focus on the online market, and various competitions and heaps materials. In addition, in 2019, as the last year of 4G, each company is crazy about price war. The nut Pro 3 has no advantage in terms of objective product strength and pricing, and naturally it is difficult to win back many users.
Nut R2
After the news that the team was merged was announced, this was the swan song of nut mobile phone.
In terms of configuration, the nut R2 has been relatively balanced. Snapdragon 865, high screen 55W fast charging, linear motor, double speakers, 100 million pixels four cameras are not bad compared with competitors' products. In design, there are also selling points such as a full screen with four sides of equal width. After two years of polishing, TNT, which was once a laughing stock, has also achieved a considerable degree of usability, which can be said to be the most perfect mobile phone to large screen scheme in Android phones.
However, the initial price of 4499 yuan is relatively high in the second half of 2020, which has become the key to persuade many potential users to quit, and also doomed to make its sales impossible to rise.
For Byte Beat, the acquisition of nut team is not charity after all, and it is impossible to maintain a project that cannot bring profits for it for a long time. It is reasonable to target relatively promising educational hardware and give up nut mobile phones. Fans may feel very sorry, but business is often so realistic and rational.
Follow our Weibo @ Love Computer
Follow our WeChat official account: playphone
Of course, we also pay attention to our Bilibili account: love computer
