On April 3, 2018, Konka Multimedia, together with its A2 art TV and A1C opera TV, successfully held the first art like new product tour in Shenzhen Konka R&D Building. At the Shenzhen station of this tour, Konka carried out product demonstration, functional performance analysis and control performance demonstration in face-to-face form, which not only gave participants a deep understanding of the unique style of Konka's new generation of high-end art TV, but also demonstrated Konka's full innovative thinking in technology and appearance.

As a pioneer in China's color TV industry, Konka has always been a leader in technological innovation. The debut of Konka A2 Art TV and A1C Opera TV, the world's first art glass TV, also shows the highlights of Konka color TV's artistic innovation. From technological innovation to art life leadership, it reflects Konka's thinking of constantly pursuing technological and fashion innovation, More homogeneous market has excavated new incremental space.

At present, many panel production lines around the world are beginning to enter the ramp up stage of mass production, which means that the global panel capacity will continue to increase. Some institutions predict that the supply and demand ratio of global panel capacity will reach more than 5% in 2018. The overall supply and demand will be loose, panel prices are expected to continue to fall, and the cost pressure of color TV enterprises will also be eased.

At the same time, 2018 is the time when the first batch of LCD TV replacement climax is coming, and the demand side will also achieve recovery growth compared with last year. In addition, this year, large-scale sports events such as the Russian World Cup and the Winter Olympics will be held. Driven by sports events, the demand of the TV market is expected to grow rapidly. It is estimated that the overall sales growth of the global industry will be about 3%, and the retail scale of China's color TV market will reach 48.98 million sets, up 3.1% year on year.

Under the favorable overall environment, Konka AWE put forward the prospect of achieving 40 billion sales revenue and 450 million net profit in 2018. Based on streamlining the organization, improving the efficiency, improving the incentive mechanism, etc. in 2017, to start the corporate operation of the color TV business, Konka is fast running on the road of transformation and upgrading, and does not forget its original intention. In 2018, it will continue to increase investment in product research and development, focus on the air outlet of artificial intelligence and industrial design, display technology, and constantly open up new growth points for the market.

The two high-quality art televisions displayed this time not only let the outside world feel the artistic style of A2 art TV, but also witnessed how A1C TV "moved" the opera house home through its beautiful sound quality, which greatly highlighted Konka's determination to innovate and lead the art lifestyle of the public. With the promotion of new TV picture quality and AI application appreciation activities in other cities, Konka TV will surely set off a wave of art, fashion and technology in the industry.

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