On April 8, it was reported that the official announcement of Xiaomi TV today said that due to the impact of supply and demand changes, epidemic situation and exchange rate changes, the quotation of TV core parts such as display panels and chips has continued to rise recently, and the official suggested retail prices of some models of Xiaomi TV and Redmi TV will be adjusted accordingly, That is to say, the price of Xiaomi TV will rise in the future. Xiaomi also said that it would make full use of the advantages of the supply chain to ensure that the products are still cost-effective after price adjustment.

Pan Jiutang, partner of Xiaomi Industry Investment Department, said on his microblog that "the cost is too high to bear, please forgive me. You should buy TV, especially super large screen TV, and seize today's opportunity".

According to the data of Ovi Cloud, Xiaomi has ranked first in TV shipments in mainland China for eight consecutive quarters.

It is reported that the shortage of chips in the global semiconductor industry since last year has spread to the display panel field, making the panel price continue to rise. The rise in the cost of raw materials has also forced TV manufacturers to increase the price of terminal products. Recently, it has been reported that Samsung and Sony will raise the retail price of their TVs, and the price of new phones will rise by an average of 5% - 10%. It seems that the shortage and price rise will become the theme of many digital and smart home appliances in the future.

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