On September 1, 2017, German time, 2017 IFA 2017 Berlin International Consumer Electronics Exhibition officially opened. As one of the three major consumer electronics exhibitions in the world, IFA attracts top technology enterprises from all over the world to gather here every year. TCL Communications, a well-known mobile terminal and Internet service provider, released a number of new Alcatel brand smart phones at the IFA, including IDOL 5, IDOL 5S and A7, A7XL.

TCL Communication's Alcatel brand IDOL 5 and IDOL 5S smart phones

In terms of appearance design, IDOL 5S is thin with a thickness of only 7.5 mm. It adopts an all metal integrated body with a 5.2 inch 1080P screen covered with 2.5D curved glass. The PPI is 423. The dual front speakers are seamlessly embedded into the body, with smooth edges and unique design. Dual 3.6W speakers can bring excellent performance through its high-quality spatial audio solution. In terms of photographing function, IDOL 5S's rear 12 megapixel camera has a unit image area of 1.25 µ m, is equipped with a lens with an aperture of 2.0, and supports ultra-high speed hybrid auto zoom (PDAF+CAF) and extreme fast shooting functions. This is matched with a dual color temperature LED flash. The front camera with 8 million pixels has a large unit pixel area of 1.4 µ m, and is equipped with a front flash, which focuses on self taking and has built-in beauty function. In addition, IDOL 5S also supports functions such as dynamic photos (photos with fine motion elements) and light trace (images generated by tracing ray traces).

IDOL 5 and IDOL 5S have the same appearance design. It is equipped with a 13 million pixel rear camera, a dual color temperature LED flash and a large aperture of 2.0. It also supports ultra-high speed hybrid auto zoom (PDAF+CAF). It is equipped with a 5 megapixel front camera, an 84 degree wide-angle lens, and a front flash.

Now Key is a unique selling point of this series of mobile phones. Users can easily open specified applications or tasks through presets. It is also very simple to experience this function. Just click the Now Key floating button located anywhere on the home screen to quickly access common functions such as taking photos, making calls, recording, writing emails, etc. It is very smart and convenient.

Alcatel A7 and A7 XL smartphones under TCL Communications

With the increasing degree of differentiation of smart phones, all mobile phones focusing on differentiation also have a large market. For example, smart phones with large screens of more than 6 inches are showing a trend of rapid growth. According to the prediction of the famous foreign research institution Strategy Analytics, the sales volume of smart phones with large screens of more than 6 inches will reach 66 million in 2017, The average growth rate of large screen mobile phones will reach 20% in the next five years. TCL Communication's market share of 6-inch smart phones ranks in the top three in Europe and Latin America. This time, it also continues to make efforts on 6-inch models.

The A7 XL also has an all metal frosted case with a thickness of 8.65mm and a weight of 175g. It adopts MediaTek eight core processor, supports Cat4 4G LTE connection, and is equipped with 6-inch FHD IPS high-definition full fit display. It is worth mentioning that this camera is the first dual rear camera model of Alcatel. The A7 XL is equipped with two rear cameras of 12 million pixels and 2 million pixels, which support the popular real-time background virtualization function. Users can also "refocus" after shooting. The front camera is 500 pixels and equipped with a soft self timer light, which can provide more natural and soft light when taking a self timer. In addition, the machine also supports fingerprint identification encryption function, and can set five different shortcuts, including privacy mode. Users can encrypt applications with sensitive data to protect information security. The overseas version of A7 XL is also adapted to Google Assistant, Google Voice Assistant. Users can send messages and book restaurants through the AI services provided by Google.

Another new product in the same series, A7, is relatively conservative in appearance design and hardware configuration. The 5.5 inch display screen+CD texture rear case, however, uses a bold color contrast design, which makes it unique in appearance. Instead of dual cameras on the A7 XL, the rear 16 megapixel camera also has f/2.0 aperture and supports PDAF phase focusing.

The front camera is 8 million pixels, and also has a soft self timer light, which can bring more high-quality self timer light. In addition, A7 series smart phones all support fast charging technology. In this IFA exhibition, TCL launched a number of new smart phones of Alcatel brand, and its well-known BlackBerry brand officially launched a black enhanced version of BlackBerry KEYone on August 31. In addition, TCL and QUALCOMM jointly released the cooperation with Qualcomm ® Snapdragon ™ The TCL MT30 children's watch on the Wear 2100 platform will be launched simultaneously in Europe and Latin America in October. Nicolas Zibell, CEO of TCL Communications, said ambitiously at IFA that "TCL Communications will continue to pursue technological innovation, improve user experience, continue to layout and upgrade applications and services through its three major brands, TCL, Alcatel and BlackBerry, and is committed to becoming the world's first mobile product and Internet service provider operating under multiple brands."

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