On August 31, it was reported that Sharp held the "Eye Opener Sharp Global 8K Ecological Premiere" at the Shanghai Film Studio, and held new product launches in Shanghai, Berlin, Tokyo and Taiwan at the same time. This is the first time Sharp has released new products globally at the same time. This time, there is only one theme - consumer 8K TV. In choosing to release in Shanghai Film Studio, Sharp is confident to change the entire video and audio broadcasting industry, and even subvert the entire industry chain from shooting, publishing, screening, and even the whole industry chain.

The protagonist of this time is the world's first consumer grade 8K TV, Sharp Kuangshi AQUOS LCD-70SX970A. This is an 8K TV with 7690 × 4360 resolution plugged into a 70 inch panel, and it is also the first 8K TV product that is truly targeted at the public.

At the press conference, Sharp compared 8K TV with many products, such as 2K, 4K and 8K. In this detailed comparison, Kuangshi AQUOS 8K TV clearly has advantages. High resolution has natural advantages in high precision text display. In the future development, high resolution will undoubtedly become the mainstream of the market.

On the scene, there was also a comparison between AQUOS 8K and other brand products, such as the quantum dot product of a brand in the above figure. In this display technology revolution, Sharp's strong scientific and technological reserves had obviously taken the lead.

In terms of appearance design, Sharp Kuangshi AQUOS 8K TV is relatively "heavy", but this is also an unavoidable point of 8K TV at present. It is said that you can't have it both ways. However, in terms of materials, Kuangshi AQUOS 8K is clearly unambiguous. The frame and base are made of aviation aluminum, and wire drawing, cutting and polishing processes are used to bring metal edge texture to the TV.

The column SoundBar is wrapped with metal mesh, stamped, polished, painted and matt, forming a 45 degree deflection angle with the body. SoundBar itself or even three groups of speakers, plus four high-power speakers at the back of the fuselage, can achieve front and rear surround sound field effects with YAMAHA Audio Engine and DTS2.0 technology.

A set of 8K imaging system for demonstration was also placed at the conference site. From shooting, processing to imaging, it is a complete set of real-time 8K image imaging system. The details of clothes and skin on the model in the TV picture are very exquisite, which is also the most exquisite TV that the author has ever seen.

Although the weight of the whole system cannot be moved anywhere at any time, Sharp said that through the efforts of Sharp&Foxconn and many partners, it is believed that lightweight products with highly integrated systems can be launched in the next few years.

At the image quality level, under the 8K ultra-high definition certification issued by the Fourth Institute of Electronic Video under the Ministry of Industry and Information Technology, with the blessing of the true 8K resolution panel, the photographed objects appear in front of us, reproduce the real sense of presence, and expand human cognition of the smallest features. In addition, Sharp's three trump image quality technologies present a super clear and colorful visual feast to open your eyes. Sharp's unique new generation of bright color technology and newly developed direct backlight area control system bring shining bright colors and deep and delicate dark colors. At the same time, it is fully compatible with Dolby Vision HDR imaging technology and BDA-HDR imaging technology, so that TV can provide higher dynamic and brighter images. With the help of high brightness straight down backlight, it can automatically adjust and render the brightness of each frame, improve the contrast, reproduce the depth, sharpness and texture of the landscape picture, and bring unparalleled true images and immersive experience. In addition, Sharp is environmentally friendly and non-toxic with a wide color gamut. It does not use carcinogenic cadmium volatilizing quantum chromogenic materials and blue backlight. It achieves a wide color gamut with high ratio through the fluorescent molecular process, which is characterized by high saturation, accurate hue, and natural lightness.    

In addition to the release of hardware, this press conference is more about the transformation of the 8K industrial chain, which not only means that the 8K technology will gradually enter the civil market, but also the accelerated landing of the 8K ecology, promoting the intelligence and digitalization of people's daily life and industrial production and life. "I'm very excited about the emergence of the real 8K technology. I think the 8K TV and display technology may open up a huge market for consumer electronics in the future," said Xiong Xiaoge, global chairman of IDG Capital.

As an important part of the global ecology of Sharp 8K, Sharp Kuangshi AQUOS 8K TV took the lead in presenting the wonderful future time to consumers, demonstrating the great potential of 8K technology. At the 8K cross-border forum on the same day, 8K technology will be applied to a wider range of fields in the future, such as precision industrial manufacturing, audio-visual life, medical care, education, which has also become the consensus of the forum participants on the same day. In the vision of Foxconn and Sharp, 8K will comprehensively reform the way of life in all fields of human society. The foundation of 8K ecology is the construction of the whole industry from content to play. At the 8K ecological conference on the same day, Sharp officially announced the 8K ecological industry, forming a complete industrial chain from upstream 8K movie source shooting to 8K content editing, storage and transmission to the final 8K content play. "Today is an important moment for Foxconn Sharp to build the whole 8K ecosystem. What Sharp does is the whole 8K ecosystem and the integration of the whole 8K ecological chain". Dr. Chen Zhenguo, Vice President of Foxconn Technology Group, said.

For Foxconn and Sharp, 8K images are not only the cornerstone of Made in China 2025, but also the key to improving human life in the future. In this round of industrial chain upgrading process, Foxconn and Sharp have made adequate hardware, technology and capital reserves to meet the arrival of the 8K era, so as to accelerate the arrival of the 8K era. When 8K ecology gradually takes shape, people's social life will be greatly changed in the future.

Through 8K+5G technology, Foxconn and Sharp hope to reshape people's work life, education life, entertainment life, family social life, safe life, healthy life, property purchase and transaction life, environmental car life and other fields. With the performance of 8K ultra fine image quality, in the future, whether it is basic video calls, online shopping, or even real-time transportation big data, it will break through the limitations of existing technologies and break the last boundary between real and virtual when people communicate with the Internet.

Relying on the ecological layout of Foxconn in the industrial chain and the Tmall Super Brand Day, Sharp is like a fish in water. After experiencing the dormancy of the decline of Japanese household appliances, Sharp finally rose again before the 8K tide. As an old brand manufacturer with a history of 100 years, although Sharp was reborn in 8K TV, it is not limited to 8K TV, After that, Sharp will also use 8K TV as the home Internet of Things hub to build a complete smart home ecosystem. Sharp has just set sail.

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