At 2:00 p.m. on September 12, Nuts Smart Cinema held a new product launch at Beijing China Film Director Center, and launched three new products, Nuts 1895, Wisdom M6, and Jiyue A6, with prices of 8999 yuan, 2399 yuan, and 1599 yuan respectively, covering high-end, business, and people friendly series. The new field has its own characteristics.
Tribute to the classic film Nut is determined to change the projection industry and people's lifestyle
At the beginning of the conference, accompanied by an interaction between Chaplin and Marilyn Monroe from the classic movies, Hu Zhenyu, the founder of Nut Smart Cinema, first stepped on the stage to joke about the collision between the conference and Apple, and took this as an example to show that nuts will work with everyone to change the projection industry and people's lifestyle in the next decade.
Then, through a series of data, it reviewed the current industry pattern of projection products, the growth process of nut smart cinema and the future goal vision. According to statistics, the global shipment of intelligent micro investment products reached 1 million in 2017, 50% higher than that of the whole industry in 2016. At present, the three keywords most concerned by users are 1080P, laser and ultrashort focus. As long as we seize the opportunity, the future market space of intelligent micro investment products will be very huge.
As the leading brand in the micro investment industry, Nut Smart Cinema not only has a sound product line to meet the needs of different groups, but also relies on the "soft power" of 36.1% of the average daily startup rate (7% higher than the industry average), 117 minutes of daily online time (60 minutes at the industry level), 36.1% of the average user payment rate (about 20% at the industry level), Enough to lead the development of the industry.
Three new products lead you to interpret "new life doctrine"
At this press conference, Nuts put forward the new concept of "new life doctrine", which is also the theme of the press conference. Unlike the attitude that distinguishes people from winners in life, Nuts believes that everyone has the right to enjoy life.
Live seriously and always have a deep love for life; Be brave to try and experience the beauty of life brought by technology; Being willing to challenge and being moved by the surprises brought by the little changes is the "new life doctrine". The three new products of Nuts Smart Cinema are designed to open a new life for users in the spirit of seriousness, trial and challenge with the awe of life.
At the press conference, Chen Xingbo, co CEO and chief designer of Nut Smart Cinema, ceremoniously launched the first new product released this time - Nut Smart M6. The unique luxury handbag shape maintains the consistent innovative design style of nuts. The plug and play mobile phone with the same screen has become the first precedent in the industry. The mobile phone screen can become larger in a second. The lens protection cover is also a remote control, and can also be transformed into a laser pen. It can be regarded as the best partner for business office. 200ANSI Lumen, smooth Android system, rich iQIYI movie sources, powerful functions, and support for watching movies, playing games, and listening to music. It is a high-quality home outdoor all-in-one machine, with 5400mAh battery capacity, and is also a small expert in mobile charging.
(Model holding nuts wisely M6)
As early as September 1, Nut Jiyue A6, which was first scheduled on JD and Tmall platforms, also appeared at the press conference. On the day of its debut on September 1, Nut Smart Cinema directly opened the surprise price of 999 yuan for reservation, which instantly caused a sensation in the industry. With 300ANSI lumen brightness, 1280x768 resolution, 1080P high-definition video resolution, 1.6:1 projection ratio, and symmetrical high quality HIFI audio, the nut Jiyue A6 is equipped with its own OS system and rich iQIYI film sources, which not only sets a benchmark for the 1000 yuan machine market, but also provides consumers who want to contact home projection with the most authentic and comfortable living room giant screen experience.
(Models holding nuts in their hands are A6)
Finally, the nut 1895 launched with a heavy weight is more eye-catching. The appearance and name of this projection are quite different from the previous nut series products. At the meeting, Chen Xingbo introduced the origin of the naming of the product: the first film in the world was shown in Paris by French Lumiere in 1895. In order to pay tribute to the art of light and shadow, Nuts named this new product after the year of the birth of the film, and used the most classic form of the film projector for its appearance design in the past century to pay tribute to the great film industry, To salute the thousands of outstanding works in the history of film.
(Nuts 1895)
The industry's first subversive retro appearance, combined with 1200ANSI lumen ultra-high brightness, 1080P full HD resolution, full-automatic focusing, 1.1:1 projection ratio, symmetrical HIFI audio and other ultra strong configurations. There are also some surprise eggs such as customized famous brands, the wheel rotates with the movie playing, the high, middle and low tri frequency knob can be adjusted, and the old movie filter, which makes Nut 1895 not only a work of art that can be played, but also a family intelligent cinema with strong performance, raising both appearance and performance to a new height in the industry.
Running nut smart cinema
Ji Yuelin, co CEO of Nut Smart Cinema, finally came on stage to tell the story of "Run Nuts". As a Chinese enterprise, nuts have always maintained the spirit of craftsmanship and the attitude of winning honor for national brands.
Over the past four years, Nuts has made many achievements in the business model of "hardware+accessories+content+cinema"; R&D investment is increasing, making R&D capability the core capability of the company; On LCD LED、 There are a lot of R&D and output in laser TV and other product fields; There are more and more partners, online, offline, domestic and overseas.
Nutman has confidence and strength to run faster and fly farther in the future.
Nuts Smart Cinema has always added a bright color to the intelligent micro investment industry with its unique design style. This new product is no surprise, with both appearance and strength. With the growing maturity of the projection market, we have reason to believe that a generation of Chinese enterprises represented by Nut Smart Cinema will shoulder the responsibility of changing the living room pattern and opening a new life of images.
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