On September 20, 2017, FIIL earphones released new wireless earphones in 798 Park. "New wireless doctrine" is the theme of the press conference, and FIIL earphones are deeply deployed in the wireless field. It has opened a new mode of music with you.

"The development of wireless earphones has gone through a long process. Today, FIIL earphones define wireless as the core and focus on this field." Wu Ning, CEO of FIIL earphones, introduced the future of wireless to the media at the opening ceremony. Wu Ning said: "Once people used to sit in the room and listen to music. With the development of mobile Internet, the usage scenarios of people walking, sitting in the car, shopping, sports listening and earphones are constantly changing, and people's demand for earphones is also increasing. "One data shows that the global wireless headset market is growing rapidly. In the first half of 2016, the U.S. wireless headset accounted for 54%.

Equipped with Qualcomm ® AptXTM Bluetooth audio codec technology FIIL headset depth layout wireless

The full line Bluetooth products of the FIIL headset, including the Diva2 series and the Driifter series released this time, are equipped with the aptX audio technology, which is designed to bring an excellent Bluetooth wireless audio experience to the FIIL users.

At the press conference, Michael Wong, senior sales director of Qualcomm, said: "With some smartphone manufacturers starting to eliminate the traditional headphone jack, and now more and more consumers are beginning to experience high-quality audio through Bluetooth technology, the demand for wireless audio devices in the industry is growing rapidly. We are very happy to provide Bluetooth audio SoC and Qualcomm aptX audio codec technology for the full line of high-quality wireless headset products of FIIL headset, so that its users can get rid of the shackles of headset cables and enjoy high-quality listening experience. "

Through the technical support provided by Qualcomm, FIIL earphone products will continue to make efforts in the field of wireless earphones. Wu Ning said: "As a leader in the wireless industry, FIIL's wireless layout is a long-term plan, and we focus on the wireless field from the real user needs. Qualcomm provides strong technical support to lay the foundation for the layout of FIIL earphones. "

Expand overseas layout and compete positively with international brands

Wu Ning also introduced the overseas layout of FIIL earphones to the media at the press conference. Previously, Chairman Wang Feng said in a speech that our goal is to surpass the international first tier brands. Wu Ning said that FIIL America was established in North America a few months ago. In the future, it will gradually exert its power in the global market.

The global market is further thinking about wireless transformation. As more and more mobile phones begin to cancel the 3.5mm interface, more users will actively choose wireless headphones when selecting headphones. Once the process of an era begins, it is often a rapid progress.

Create world-class brands and products

At the press conference, FIIL Chairman Wang Feng said that we have reached Europe and the United States. What FIIL wants to build is a world-class brand and world-class products. Wang Feng also said that the solid foundation of the FIIL team has provided a strong force for the FIIL brand.

New product launch

In 2016, FIIL launched FIIL diva and FIIL diva pro, two wireless noise reduction earphones, which attracted considerable attention in the wireless noise reduction market, and users have a new understanding of FIIL earphones. Wu Ning, CEO of FIIL, brought the new Diva series upgrade products, Diva2 and Diva2 Pro.

The new FIIL DIva2 series inherits the wireless HIFI and intelligent control of the previous generation products, and the noise reduction has been comprehensively upgraded. The noise reduction algorithm has also been optimized and upgraded after a lot of testing and debugging for common noise scenes such as subway, bus and aircraft.

It can be seen from the test curve that FIIL Diva2 can reduce the noise by up to 33dB, equivalent to 98% of the noise. In the low frequency band, below 200hz, the average noise reduction depth of DIVA2 is 40% higher than that of DIVA. FIIL has established a strategic partnership with AMS, the world's leading high-performance noise reduction IC design manufacturer, to support each other through close ties and seek common development in the field of noise reduction. At the press conference, Pierre Laboisse, AMS vice president of global marketing and sales, said: As a provider of noise reduction technology solutions, we have the world's best analog noise reduction chips, and will actively develop the next generation of digital noise reduction products. Our cooperative development with the FIIL headset has brought unprecedented noise reduction experience to users.

At the same time, the FIIL earphone released a new product, the FIIL portable star, which is the most typical feature of today's Internet era and time fragmentation. People want to use more fragmented time to do what they want to do. The focus of the FIIL portable star is to wear the product on the body all day long, and the important feature of wireless has been fully explained. FIIL satellite also supports FIIL wireless technology HEAC stable connection, call noise reduction, multi-point connection, and aptX audio technology.  

At this press conference, three versions of FIIL portable star were released. The standard version of the FIIL portable star that supports basic all-day wear, ultra long endurance and intelligent magnetic suction, the FIIL portable star NC with active noise reduction, and the FIIL portable star Pro with multiple functions such as Lou's moving iron, intelligent motion monitoring, 3D sound effects, whose prices are 499 yuan, 699 yuan and 999 yuan respectively.

The era of artificial intelligence is coming

DuerOS is a conversational AI system developed by Baidu DuMi Business Department, which allows users to talk to devices in a natural language interactive way. In the future, FIIL earphones will carry out in-depth cooperation with DuerOS, and access DuerOS in the product to realize voice song search, voice assistant and other functions. In the AI era, technology should be combined with the scene. DuerOS puts voice into the real scene to solve problems. It has developed microphone array, echo cancellation, voice wake-up and other technologies, and the speech recognition rate is extremely high. With billions of data and knowledge maps, DuerOS also has industry-leading semantic understanding technology. At the same time, DuerOS also accesses a rich content ecosystem to provide users with a complete service experience. At the press conference, Ge Xingfei, Deputy General Manager of DuerOS, said: "DuerOS is widely used in speakers, headsets, televisions, refrigerators, mobile phones, etc. We are glad that FIIL chose to access DuerOS in its high-quality wireless headsets. In the future, we will provide strong technical support for FIIL to enhance the use experience of users of FIIL earphones. ".

At this press conference, FIIL earphones established the core of wireless strategy. As the most typical feature of this era, wireless earphones will quickly explode as the demand of the future. Wu Ning said that wireless HIFI, wireless noise reduction, wireless sports and all day flexibility are the future development and layout of FIIL earphones.

Follow our Weibo @ Love Computer

Follow our WeChat official account: playphone

Of course, we also pay attention to our Bilibili account: love computer