On June 6, Sharp held a new product TV conference in Beijing Water Cube with the theme of "broad-minded without framing". This conference is also the first time that Foxconn has released new products after investing in Sharp. As a TV manufacturer with a long history, Sharp has a history of more than one hundred years, and has developed and manufactured LCD screens for 44 years. At present, Sharp is one of the most advanced TV brands in the world and one of the few manufacturers that master the core technology of LCD panels. On April 3, 2016, Sharp officially joined the Hon Hai/Foxconn family. After a year of resource integration and running in, Sharp finally reborn on this day.
Therefore, the conference venue specially chose purple as the main color, because in the color, purple is condensed from blue+red, which also represents the brand blue of Foxconn and the brand red of Sharp, representing the successful integration of the two brands. Sharp has design, technology and brand, while Foxconn has advanced manufacturing technology and a complete industrial chain. The combination of the two is mutually beneficial. This time Sharp chose to hold a press conference in China, which also means that Sharp, which is funded by Foxconn, will pay more attention to the Chinese market. Today, when the upgrading of electronic equipment is accelerating, the huge consumer market in China is not something that any brand would like to miss. In addition, Sharp has the support of Foxconn's supply chain, so it is expected to make efforts in the Chinese market.
Sharp's new series of TV products released this time are named after "Kuangshi", which indicates that the series of products are mainly sold with ultra narrow borders. The first two models introduced are S60 and S60U, which are also 60 inches. However, the former is an integrated design, while the latter is a split design, which has a higher proportion of screens. These two machines also adopt the design of ultra narrow frame. The frame width is only 1.6 mm, and the thinnest part of the whole machine is only 9.1 mm. It is one of the LCD TVs with the narrowest frame and the thinnest thickness.
The ultra narrow frame with only 1.6mm can minimize the perception of the human eye on the frame in terms of visual perception, creating a visual effect similar to borderless, which is very amazing. The frame is made of top aviation aluminum, effectively avoiding the possible gap space in the splicing of TV frame. In order to achieve the ultimate beauty from top to bottom, Sharp has not neglected the back side of the fuselage. The back of the fuselage is equipped with a high light mirror panel, and the port is designed in a hidden way, presenting an integrated "crystal black" with the aviation aluminum frame, so as to achieve the seamless, borderless, and boundless pursuit of Sharp.
In terms of display panel, AQUOS Sharp Kuangchi uses Sharp's original 4K screen, which has ultra-high definition image quality and can restore colors more accurately. After the completion of capital injection last year, Foxconn invested in the construction of the high-precision 4K panel produced by the SDP Sakai factory of the 10th generation line. It has four times the pixels of the FHD panel, about 8.29 million pixels. In addition, Sharp's exclusive detail image processing and edge image processing technology combine to present a true and natural 4K image. At the same time, the screen integrates Sharp's patented polymer alignment membrane light transmission technology, uses polymer alignment membrane materials, improves the backlight transmittance, and the static contrast is 1.6 times higher than the original panel.
In addition to the excellent display panel, the machine is also equipped with Sharp Watcher's three trump image quality improvement technologies: wide color gamut, new brilliant color technology and HDR technology. The application of NTSC technology is much higher than the existing wide gamut standard (* NTSC1931) than 96% wide gamut technology, bringing more rich color expression and more natural colors; The new Huangcai technology uses side entry backlight to make the light and shade performance more excellent, which can create a deeper black and brighter light sense, so that both black and white can be more incisively displayed; HDR can provide excellent color rendition to the greatest extent and restore the most authentic image quality.
AQUOS Sharp Kuang Shi is divided into two series: S60 integrated and S60U split. The S60U split unit adopts a large arc appearance design similar to the "dome", which not only takes into account the structural design of the speaker, but also has a more excellent appearance. The "dome" large arc is like the natural base of the TV, without the sense of discord of ordinary split TV. Four bass units, 20W high power downward sound, can make the speaker resonate with the desktop, and use the external space as the resonance chamber to dive deeper and make the bass stronger. The YAMAHA Audio Engine range expansion and repair technology is also added, which can repair the audio quality lost due to compression, make the bass more harmonious and deep, and reconstruct the loss of mid and high tone elements caused by compression.
In terms of price, as the representative of Sharp's high-end LCD TV, AQUOS Sharp Broad View series TV has the most advanced technology and the best design of Sharp. However, compared with other brands' products of the same level, AQUOS Sharp Broad View series TV has a more conscientious price, with the S60 all-in-one unit selling at 13999 yuan and the S60U split unit selling at 14999 yuan. However, the sales channels and launch dates have not been announced yet. Interested users may wish to pay attention to them.
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