At 2:30 p.m. on May 25, the video and entertainment leader Nuts Smart Cinema held a new product release conference at Nanjing Wanda Hilton Hotel with the theme of "opening the horizon in the name of light", and released three new offline products with strategic significance, the 1080P-LED flagship new product Nuts Brilliant V8, the small and exquisite Nuts Brilliant E8 and the mobile nut Ruitu R8. Ren Quan, a star investor, made a speech at the conference, which caused a sensation. However, the biggest change was that the new products were offline products, which conveyed to the outside world the determination to boost the offline market and the offline strategic layout of taking the lead.  

(Ren Quan, nut star investor)

Both internal and external cultivation is an intelligent cinema and a beautiful household handicraft

At the beginning of the press conference, Ren Quan, a star nut investor, told us why StarVc chose to invest in nuts and his confidence in the future development of nuts. Hu Zhenyu, Chairman of Nuts, went on stage to personally tell the history of entrepreneurship and the development of Huole technology, and led the audience to review the changes of screens from mobile phones, computers, televisions to giant screen cinemas and people's demand for large screens, firmly believing that smart home cinemas are the future.

(Hu Zhenyu, Chairman of Nuts Smart Cinema)

Later, Chen Xingbo, co CEO and chief designer of Huole Technology, unveiled the appearance configuration and design concept of the new product. This time, the three new products of nuts continue the previous consistent level of process design. Based on the stable square design, the V8 smart home theater of Nut Brilliant Shadow integrates the color contrast of black gold, and the metal adopts the production process of integrated molding. Even if it is used as a household decoration, it is also a luxury household handicraft.

(Chen Xingbo, Co CEO of Nut Smart Cinema)

In addition to being beautiful, the Nut Fanying V8 also has top-level configuration, which is more practical. The 1920 * 1080 resolution perfectly presents 1080P high-definition content, supports 4K high-definition beautiful images, and the brightness reaches 1100ANSI lumens, which can be easily viewed in the daytime. It has a full automatic focusing function, eliminating the trouble of manual focusing. The beautiful and practical electric lens cover can better protect the lens and extend the service life of the lens. 1.2:1 projection ratio, larger screen at the same distance. In addition, the Nut Brilliant V8 also supports trapezoidal correction from left to right, up and down, and the side projection is always clear. It is not only a 1080P intelligent cinema, but also has an exclusive patented high-quality sound effect, which is a high-quality sound. According to the press conference, the price of this machine is 5699 yuan.

There was another surprise at the press conference. The white version of the V8 with gorgeous nuts was also unexpectedly exposed.  

Nut Yueying E8 Smart Home Cinema is more compact and thin on the basis of retaining the circular design. Its body size is only 194.5mm * 48mm, only the size of the bowl mouth. It is very compact, and looks more noble with gold. The top cover of the machine body is equipped with a touch switch, which can be turned on/off after being touched lightly. Different states will show different light effects. When the machine is turned off, the machine body is like a rough jade, flat and beautiful.

The small and delicate appearance of the nut Yueying E8 hides an unexpected high configuration, with brightness up to 750 ANSI lumens, 1.6 times that of the nut G1. Support vertical ± 40 ° trapezoidal correction, and the picture is in the middle regardless of up and down. 1.2:1 projection ratio, more suitable for small apartments. The current price is 3399 yuan, which is very competitive both in appearance design and price.

Nut Ruitu R8 mobile intelligent cinema adopts a new design, and its technology is also commendable, which is only equivalent to the ultra-thin thickness of a beer bottle cap and can be easily squeezed into a thin handbag for mobile portability.

Nut Ruitu R8 is light but powerful. The low brightness of portable projection is a difficult technical problem. However, Nut Ruitu R8 has made a breakthrough in raising the real brightness to 400 ANSI lumens, which is the highest brightness portable projection at present. The movable lens cover, lens protection cover and power switch are combined to make the appearance more simple. Push the slide cover to start the machine, and close the slide cover to shut down the machine, effectively preventing lens scratches and dust from entering. In addition, Nutway R8 also comes with the world's first angle adjustment paddle, which can easily adjust the height of the projection picture. Equipped with all glass lens, it can solve three problems at one time. It is wear-resistant, scratch resistant, has higher light transmittance, and has a longer service life, without false focus and out of focus. Although it is small and portable, Nut Ruitu R8, as a mobile portable projector, has a built-in 15360mAh large capacity battery, which can be charged once and lasts for a long time. The lightest and thinnest portable projection is priced at 3399 yuan.

Take the first step to build the core beachhead of offline stores through the layout of nuts

According to Dong Juan, the general manager of the nut domestic sales center, the strategic goal of nuts in the next three years is to make millions of products and enter ten billion level enterprises. To achieve this goal, nuts not only sell hardware, but also rely on the four carriages of "hardware sales+accessories sales+content operation+nut cinema", and especially point out that retail stores are the core position of future channels of nut smart cinema. Physical stores not only exist as the display of commodity functions, but also allow consumers to experience in the store, At the same time, offline stores can also provide more personalized and characteristic services for the characteristics of different consumers. Nut Smart Cinema will take the lead in this regard. In the next three years, it will continue to increase investment in retail stores, seize the layout, build a core beachhead of offline stores, and officially create a new offline business channel.

This release of three new offline products shows the determination of nut smart cinema to accelerate online and offline integration. In addition, three new products will be launched in the top 100 offline stores of nuts for the first time, so that consumers can experience offline at the first time.

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