The famous animation and game IP Pokemon Go (Pokemon, Pet Elf) has been popular in the science and technology circle for several months after combining AR technology. Since it was launched in different regions, it even caused a wave of regional disturbances before. Now the attention of the game is much lower, but its ability to attract money is still exaggerated.

In normal time, the weekly revenue of Pokemon Go is about 10 million dollars. However, in the Halloween activities held from October 25 to 29, even without the addition of new game content, the turnover of Pokemon Go has soared 2.3 times to 23.3 million dollars.

As a reference, Pokemon Go The game was released on July 6, and the number of downloads exceeded 300000 on July 19; On August 5, the revenue of the first month of the game release reached $2 million. With such a big cash cow in hand, it's hard for Nintendo to look bad at its share price and financial report this year.