This is really an article related to opening a room, going to bed and sleeping;

But it has nothing to do with sex, color, sentiment and vulgarity;

Under the ambiguous title, it is a pure loser who loves and seeks intelligent innovative products;

Therefore, this is a serious trial experience and review article of intelligent digital products.

thank @ Lei Feng Trust and care, providing @12sleep Sleeping aid suit (Beijing Keywu Technology) Solar&Lunar Experience opportunities.

[First words and fragments]

First of all, I have to say a few words about my experience and understanding of intelligent digital innovative products. Because every time you experience an innovative product, you will always return to this cognitive experience. I will first explain my point of view, and then, in the product experience, I will explain it in combination with this product. Maybe the effect will be better. Therefore, please allow insects to chatter.

At present, the Internet + The economy is in full swing, mass entrepreneurship and innovation are just in time, and smart digital products with the concepts of smart home, Internet of Things, big health, smart wear, virtual reality, etc. are springing up. Of course, "bamboo shoots" will also be mixed, not all innovative products have won praise and success. Or, to put it bluntly, 80% 's product failed. Why? The key is not to grasp the following points:

First, the idea and purpose of innovation are not clear, and innovation for innovation leads to low practical value of products. The test of this standard mainly depends on the "substitutability" of the product. The greater the substitutability of existing products, the more vitality innovation will have. For example, the replacement of electric lights for candles. For example, MP3 The substitution of magnetic tape and digital storage medium for film.

Second, product reliability is crucial. Reliability is reflected in two levels. One is the accuracy of use, which means that the main functions can be trusted and relied on, especially the digital products of the concept of Great Health. Without accuracy, nothing else can be said. The second is the stability of use. This is more prominent for the current digital innovative products. At present, a large number of products are produced in the crowdfunding mode, which often fails to reach the order of magnitude of industrial product quality standard control. Therefore, strict quality inspection and quality control procedures cannot be started, and the instability of innovative product quality is particularly prominent.

Third, the humanization degree of intelligent realization. In order to pursue the concept of intelligence, many products especially emphasize the use of bundled mobile phones and computers. They lack the ability of independent use, which brings users a lot of inconvenience. For example, this is true of many products such as sphygmomanometers, thermometers and scales. The function that can be completed by a simple product independently has to be realized by connecting mobile phones, which is very inhumane and will naturally be abandoned by users in daily use. In addition, many smart products focus on the product itself, ignoring app The humanized design will also affect the product experience.

Fourth, the deviation of product pricing strategy. This reflects the business talent of innovative teams. Some products are expensive, such as the electric butt, which uses high profit margins and added value to offset the impact of low sales; Some products are competitively priced. For example, many bracelet products are only slightly higher than ordinary electronic watches and win the market with small profits and quick turnover. No matter which strategy, Bug believes that it is necessary to have an expected target for profit performance, improve the planning and pertinence of marketing, and do not fight a battle of mastery.

In addition, in the R&D and marketing of smart products, the problem of randomness and emotionality is also prominent due to the age, experience, personality, interest, etc. of the innovation team. The lack of continuity and consistency in brand development and product promotion also causes many regrets.

If the above discussion is complicated, insects can be ended in one sentence. Intelligence without intelligence is useless, and intelligence without intelligence is dangerous. Intelligent digital products must be innovative, reliable, easy to use (independent), and intelligent, that is, "intelligence" and "ability" cannot be neglected. Only in this way can they be successful innovative products.

This section is for the reference of friends who are innovating or have innovative plans. You are also welcome to discuss with insects around this section. Insects are modest to be taught.

[New products]

@12sleep (Beijing Keywu Technology) has three main products in its series of sleeping suits: Solar 、 Lunar and 1kg First of all, Bug believes that the names of these three innovative products are too individualistic, and some of them are out of touch. After all, the product is for sale, not for charity or art. We should not pursue individuality too much, and the name is too obscure and difficult to remember. We should consider the effect of marketing and communication more.

Let's just say something about insects:

Solar : A unique model with sleep aid function led Table lamp.

Lunar A sleep recording device with the size of a round chest plate, which monitors and analyzes the movement through a multi-dimensional motion monitor.

1kg : A pillow with a sleep record is actually Lunar It's built into the pillow.

What insects experience is Solar&Lunar Combination of.

Next, let's take a look at the live photos of the two products.

Solar It is packed in a white square carton, which is very simple and generous, and reflects the simple artistic beauty from the packaging.

The words "Don't want to change the world, just want to stabilize your night" on the packaging box, with poetic product culture, it is easy to enter the "heart" of users (of course, it is better to "open a room with her and fall in love with your bed" than "insect" ” Eye-catching)

I don't know whether the checkered sheets will increase the closeness of the students and dogs. However, as the background, the bedspread displays the sleeping products in a harmonious way. Solar A round cake shaped design is adopted, the whole body is milky white, and the top surface is a wood grain sticker, with a strong sense of home. Solar Specification and certificate of conformity / The warranty card also uses round pieces of paper, which shows the systematic nature of industrial design. Solar The height of is 115mm , diameter is 224mm , weight is 1.3kg , power is 10.5w , while the color temperature is 3000k It is said that it can display trillions of colors, but this cannot be verified.

Solar The lighting device of is composed of two lampshades inside and outside, which is similar in structure to a tall wine cup with a tea cup upside down. Of course, it looks more like a big white mushroom.

The upper panel is a breathing lamp / Gesture sensing ring. The light sensitive components can be seen at the position circled by the red line of the insect. Swing it with your hand in the air, Solar The lights will change accordingly, making it cool.

Solar At the bottom is the product information. Unfortunately, the QR code is not printed on the base, which is very inhumane. The base is covered with a silicone mat, which helps to increase the stability of product placement. This design is quite good.

Solar It also integrates two USB The charging port is also practical, which is convenient for users to charge mobile phones and other products at night. What is lacking in beauty USB The charging port of is 1.5V 、 1A Compared with the current "big appetite" of mobile phones for quick charging and flash charging, it is not fast enough.

Solar The cable length of is about 1.5m The sufficiently long cable is more convenient for users to use. This design is also very powerful. Of course, there is also a disadvantage, that is, the design of the plug is not reasonable. The horizontal area of the plug is large, which will interfere with the jacks around the socket. It may be better if the transformer unit of the plug is designed to be vertical.

Every night, lighting such a unique desk lamp at the head of the bed will fill the room with a warm and quiet atmosphere, and I believe it will play a good role in suggesting sleep.

Solar It is said that the inspiration for the design of the design comes from some mysterious praying and sacrificial objects of ethnic minority tribes, with mysterious power. I believe that this mysterious power can free modern people from intense work pressure, return to nature, and return to sleep and dreams.

Next, take a look Solar The actual sensing operation of.

From the practical experience, the distance between the palms in the air should not be too close, and the speed of waving should not be too fast. You need to slowly row over the panel of the lamp. And the light of the desk lamp will gradually change. From the perspective of actual operation, the control order of light is: off (across) - dark light (across) - strong light (across) - off; When the light is on, the gesture hovers and the light will go out slowly. Of course, it's just Solar As the basic function of the desk lamp in the bedroom, the more advanced light sleep aid function will be introduced later.

Next, let's take a look Lunar Information about.

Lunar It is packed in a small black box similar to the size of a ring, which is small and delicate, and the box is also simple.

Lunar It is simple, just a small round cake similar to the size of a commemorative medal, with an instruction manual. According to the official statement, the built-in battery can be used for one year, free of charge, portable, and more convenient to use. It is the best sleep monitoring solution at present.

Why is the official propaganda like this? The secret is Lunar The magnetic snap design is adopted, which is composed of a monitor and a small magnet piece. The monitor is also embedded with magnets. Two magnets attract each other in different poles, which can be conveniently fixed on ordinary pillows. With the help of the internally integrated high-precision three-dimensional six direction motion monitoring module, users' sleep can be monitored.

Lunar The front is very simple, with a small indicator light for flicker monitoring during Bluetooth connection and data transmission.

Clamped at the edge of the pillow, the attraction of the two magnets is relatively strong, and Lunar The design of concave convex inlay is also adopted, so as to ensure greater adhesion and prevent the pillow from falling off easily.

[Intelligent Application]

Since it is an intelligent sleep aid product, it is naturally inseparable app Intelligent control of. 12sleep Of app The name is Sleepy. Scan the QR code or search in the software store to find it easily. Of course, insects are still recommended Solar The QR code is printed directly on the, which is convenient for users to scan and download.

Sleepy app User registration is required after installation, which is different from many app have access to qq Or Weibo login must be registered by mobile phone, which seems not very humanized.

Because it is an intelligent product with the concept of big health, it is more necessary to collect the basic information of users. With the support of big data platform, the software can provide more scientific sleep health care suggestions according to the user's gender, age and basic physical condition, which is also the general trend of the concept of big health under the current big data.

Sleepy app A questionnaire survey will also be carried out on users. The content of the survey is related to sleep, including problems encountered in sleep, some basic sleep habits, and so on. The collection of these basic data is also a preparation for providing targeted sleep aid services for users.

After completing a series of settings, finally entered app The main interface of. The main interface is very intuitive. It is the user's sleep data of the day. If there is no data, the user will be prompted to "synchronize" the device to obtain data. Click the "Choose" tab in the upper left corner to enter the menu page. The menu page is very simple. The user nickname is on the top, and the device logo is below the user nickname. Click it to connect. The following is the scenario card, alarm clock, sleep health, device management and other options.

Solar The connection to the mobile phone is via wifi Implemented by mobile phone app The setting interface of is completed. This is also the main way of networking many IoT products. After connection, you can use your mobile phone to perform some basic controls on the device. Of course, these are not of great practical value, because users cannot take out their mobile phones to perform such complex operations when they are sleepy.

and Solar And 1kg Or Lunar The connection of is realized through Bluetooth. From this, we can understand the working principle of the sleep aid device: Solar accept 1kg Or Lunar Sleep monitoring data to determine the user's sleep / When awake, the corresponding completion lights up / Control of off or colorful changes. And if the mobile phone and Solar Hypnotic music can be played under the connection, and music can also be controlled to realize the coordination and interaction between sound, light and user behavior.

Under the scenario card, the mobile phone and Solar Through acousto-optic technology, it can help users sleep. Its principle is to simulate the sound and light in different scenes, so as to create some quiet, warm and quiet virtual scenes conducive to rest, so as to effectively guide the user's hearing and vision.

The situation card is divided into two modes: sleep aid mode and situation mode. Each mode has different sub classification scenarios. The music can be played for a fixed duration or at a fixed time. Sleeping aid is mainly for voice guidance, while the situation is to simulate some acousto-optic scenes in nature. Also, if you use Lunar achieve twelve More sleep scene cards will be opened in days.

Next, let's actually experience the acousto-optic scene.

(Streaming video)

(Forest video)

Solar The use of is more based on the monitoring of sleep data, which is inseparable Lunar Support. Lunar The connection and activation of is very simple, app With detailed introduction. according to app 's prompt, shaking Lunar , you can activate the Bluetooth function and complete the app Connection of.

At this point, the reliability problem mentioned by the bug at the beginning appears. Lunar The design idea of "" is very advanced, emphasizing oneness, specificity and simplicity, but there seems to be problems in the basic optimization design and quality control of products. First, the firmware cannot be upgraded in a timely manner. Repeated failures in the process of upgrading firmware cause the product to consume too much power. At the same time, Lunar Every connection needs shaking, which is not only very cumbersome and inconvenient, but also the power loss is very fast. The design envisions the use of one It is almost impossible to finish in. After several days of insect experience, the battery power has been exhausted. There are many small partners Lunar It cannot be activated when it is received.

Lunar For sleep monitoring, users are required to provide a rough sleep goal to facilitate the accuracy of monitoring. The monitored sleep data can be classified by "day, week and month". The details can be viewed every day, the sleep histogram can be viewed every week, and the daily sleep effect can be displayed every month. Click the specific day in the monthly interface to enter the sleep details page of the day; On a weekly basis, click the histogram of a day, and the sleep information of that day will also be displayed below. It can be said to be very intuitive.

The sleep monitoring here is only based on user presets and defaults to a time period. For some special users, such as those who work on night shifts and have the habit of taking a nap, it is not possible to comprehensively monitor all sleep conditions. Therefore, it is suggested to set twenty-four The hourly sleep monitoring diagram details all the sleep conditions of the user in a day.

When users sleep monitoring, Lunar You can refer to the design of many bracelets, set physical buttons, and set the sleep monitoring mode to manually open. After manually opening, design the algorithm for a period of time (such as half an hour or ten Minute delay redundancy period), so as to make the sleep monitoring data more accurate.

In addition, 12sleep We also designed a WeChat terminal device data synchronization mode. Under the WeChat public account you want to sleep, click the sleep center, and the data statistics option will appear. If you select data statistics, you will be prompted to bind the device. Specific operation, data statistics interface and sleepiness app It's basically the same, so I don't need to talk too much here.

[Some suggestions]

Some suggestions are also mentioned in some articles, which are summarized here for manufacturers' reference.

one 、 Solar It is recommended to add entity keys to give users more choices. After all, the space separation operation is not accurate and reliable, and many users are not used to it.

two In terms of appearance design, Solar Lighting Solar It is recommended to add options for the appearance color of, and the vertical height should be designed to be adjustable.

three Auxiliary design ， Solar Of USB The voltage and current of the charging device can be designed to be adjustable. It is recommended to add app QR code of.

four 、 Solar The sound and light sleep aid is very creative. In fact, it can be used in Solar The speaker is integrated on the body to realize independent use. You should know that letting users sleep away from mobile phones is actually the best sleep aid.

five 、 Lunar It is designed to be detachable, especially the battery is designed to be standardized and replaceable, which is the most reliable and simple way to solve frequent failures. It can be designed as a knob type design.

six 、 Lunar Physical buttons can be set to facilitate users to select manual sleep monitoring mode to meet different user needs.

seven 、 app The compatibility of the mobile phone needs to be optimized. When the bug experiences, the mobile phone has problems with stuttering and delay.

eight , want to sleep app The data allows the user to choose whether to synchronize with the social account. Through the binding of the social account, the user can obtain the sleep information of relatives and friends remotely. For example, users can sleep on WeChat public accounts in advance Lunar Binding of the device. Then, the elderly and children at home use Lunar Record your sleep, Lunar Bluetooth connectivity Solar Transfer data, Solar adopt wifi Upload to the network. After receiving the data from the desired sleep public account, it will be automatically pushed to the user account of the pre bound device, so that users can remotely master the sleep status of their loved ones. This function, I hope 12sleep Can learn from Lexin wifi The design of the sphygmomanometer is very simple and easy to implement.

[Trial Experience]

Through a simple trial experience, the overall feeling Solar&Lunar The design concept of the sleep aid suit is relatively innovative and advanced. On the basis of the basic functions of the desk lamp, it effectively expands and deepens, and provides a systematic sleep monitoring and help sleep system solution for the actual needs of users with low sleep under the current tense and fast-paced work and life, which is very targeted and practical, It can be said that the market positioning under the concept of big health is very accurate.

In terms of specific product design, Solar&Lunar It has well grasped the concept of specificity and precision, without too many complicated functions of dependency, highlighting the central function of sleep aid, emphasizing ease of use and integration, and striving to achieve charging free, less touch, harmless, energy conservation and environmental protection, all of which reflect a fairly professional and superb innovative thinking concept.

Of course, as an innovative crowdfunding product, limited by the practical constraints of mass production and quality control, the realization of product concepts and ideas in the production process is not high, and there are still some defects in the product. Stability, reliability and accuracy need to be further optimized and improved. In these aspects, Chongzi is willing to further discuss with manufacturers.

As for the price of more than 1000 yuan, it is still not worth it. In fact, Insect believes that the key depends on whether the product can fully realize its value. For now 12sleep In terms of the degree of realization of innovative ideas and the reliability of product quality, it is obviously not worth the price. However, if the functions originally envisaged in the design can be stably realized after the real mass production and continuous improvement, and can really bring tangible improvements and help to the user's sleep quality, it will obviously improve the user's quality of life and health level.

In the face of health, is there any difference between expensive and cheap products?