The price butcher is sharp! Summary of 2015 Xiaomi New Product Press Conference
The price butcher is sharp! Summary of 2015 Xiaomi New Product Press Conference

At 14:00 p.m. on November 24, Xiaomi held a new product launch conference in Beijing National Convention Center, which released three products, including Hongmi Note 3, Xiaomi Tablet 2 and Xiaomi Air Purifier 2. Less than four months after the release of Hongmi Note 2, Xiaomi released its next generation product, Hongmi Note 3. This time, the configuration and specifications of Hongmi Note 3 are far superior to its predecessor, Hongmi Note 2, but the price is almost the same. Xiaomi seems to warn the world again that it is the real price butcher.


Red rice Note 3

In terms of specifications, Red rice Note 3 It uses MediaTek Helio X10 SoC, 5.5 inch 1080P screen, 13 million rear camera, 5 million front camera, eMMC 5.0 flash memory, all metal body, with back fingerprint identification, battery capacity of 4000mAh, dual card dual standby, and supports China Unicom Mobile Dual Netcom. There are three colors available: gold, silver and dark gray. The standard version is 2G RAM+16G ROM, and the GPU main frequency is 550MHz. The price is 899 yuan. The high configuration version is 3G RAM+32G ROM, and the GPU main frequency is 700MHz. The price is 1099 yuan. It will be sold at 10 a.m. on November 27.


Millet flat plate 2

In terms of specifications, Xiaomi Flat 2 uses an all metal fuselage with a thickness of 6.95mm, CPU: Intel X5-Z8500 (4-core 2.24GHz), 7.9-inch screen, 2048 * 1536 resolution, 2G memory, 8 million pixels for rear camera, 5 million pixels for front camera, 6010mAh battery, support 5V/2A fast charge, and 64G version support Windows 10 system. There are two colors available: champagne gold/space silver. The price of the 16G version is 999 yuan, the price of the 64G version is 1299 yuan, and the price of the Windows 64G version is 1299 yuan, Windows 10 will be released in late December.


Xiaomi air purifier 2


Left: Xiaomi air purifier 2 Right: side Xiaomi air purifier 1


Xiaomi air purifier 2 is 40% smaller than the previous generation, 520mm higher, 240mm wider, and has a CADR value of 330m three /h. Equipped with WiFi module, air quality sensor, temperature and humidity sensor, power consumption: 1.5W~31W, supporting global wide voltage AC 100V~220V 50/60Hz, The price is 699 yuan, the replacement filter element is 149 yuan, and the formaldehyde removal enhanced filter element is 169 yuan, which will be sold on November 27.


summary

The key product of this Xiaomi new product launch conference is undoubtedly the Hongmi Note 3. The configuration and appearance of the Hongmi Note 3 are somewhat similar to the Meilan metal recently launched by Meizu. It is obvious that this is a product aimed at Meilan metal, and the price of the Hongmi Note 3 is 200 yuan lower than the Meilan metal of 1099/1299 yuan. In terms of configuration, Red rice Note 3 not only has a 3GB large memory version, but also has a 4000mAh battery, which is low in price and higher in configuration. This is a painful blow to Meizu. It is a declaration of war to Meizu. Xiaomi is warning the world that it is the real price butcher. Of course, the specific situation of Red rice Note 3 has to be really evaluated to see the truth, but from the current situation, The road behind Meilan Metal is not easy.


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Mo Changyou
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