The high-profile Apple 2014 Autumn Annual Conference has just ended, but everything around the conference has not stopped. Next, we will first make an inventory of the contents of the conference.
iPhone 6
As Cook called it "the most advanced iPhone in history", iPhone 6 is divided into two versions, called iPhone 6 and iPhone 6 Plus. Its main characteristics are as follows:
Screen: The new iPhone uses a glass front panel, and the back panel is made of aluminum and continues the anodic oxidation process. The screen resolutions are 1334 x 750 (iPhone 6) and 1920 x 1080 (iPhone 6 Plus), respectively. The resolution of iPhone 6 Plus is 185% higher than that of iPhone 5S;
New design: The iPhone 6 is 6.8mm thick and the 6 Plus is 7.1mm thick. In contrast, the iPhone 5s is 7.6mm thick. On the interface, the iPhone 6 Plus uses many iPad like designs. Even when you use the iPhone 6 Plus horizontally, it is equivalent to a small iPad Mini;
One handed optimization: Apple has changed the switch button to the side, and has adopted a new operation mode to realize the pull-down and hover function similar to that common in Android system, that is, double click the Home button, and the entire display interface will drop, allowing users to click the button at the top of the screen;
Developer: Apple announced that 1.3 million apps in App Stroe now support iPhone 6 and iPhone 6 Plus. At the same time, he announced that he would cooperate with several game companies to develop new game applications, and he also talked about the Metal 3D game engine again on the spot. The latter is a technology that allows developers to more closely use underlying hardware resources to achieve efficient 3D rendering;
Processor: The new iPhone is equipped with a 64 bit Apple A8 chip. With a 20nm process, the CPU is 20% faster than the original, and the graphics processor is 50% faster;
Battery: Apple did not disclose the battery capacity of the new iPhone, only indicating that the iPhone 6 can last 14 hours in 3G calls, while the iPhone 6 Plus can last 24 hours;
Sensor: The new iPhone uses a new M8 coprocessor and adds some new sensors, such as barometer sensors, etc. Later Nike will also update the Nike+app for this;
Network: The new iPhone supports LTE networks of up to 20 bands, more than any smartphone; It supports 802.11ac WiFi and up to three times WiFi speed. In addition, the new iPhone also supports VoLTE technology;
Camera: The rear camera of the new iPhone is 8 million pixels, and the size of a single pixel is 1.5 μ m; It is equipped with F2.2 aperture, Focus Pixels technology that can enhance the edge image quality and dual color temperature integrated fill light; It is also equipped with an ISP image processor integrated in the A8 processor. It is reported that the camera of the new iPhone will be able to focus automatically according to the "phase detection", which makes the automatic focusing speed of the iPhone 6 more than twice faster than that of the previous generation of products; In addition, iPhone 6 uses digital anti shake technology, and iPhone 6 Plus uses OIS optical anti shake technology. Panorama shooting now supports 43 million pixels.
In terms of video capture, the new iPhone can capture 30 or 60 frames of 1080P video; Video capture of up to 120 and 240 frames is supported.
The front end adopts new sensor and F2.2 aperture configuration, which increases the light input by 81% compared with the previous generation;
Price: The iPhone 6 contract machine costs $199 for 16G, $299 for 64G, and $399 for 128G; The contract price of iPhone 5s is reduced to $99, and the iPhone 5c 8GB version is free;
Listing date: The reservation will be opened on September 12, and it will be sold on September 19. It will be listed in 115 countries before the end of the year!
iOS 8
The new SMS application supports users to quickly send short voice memos;
Improved health applications and notification centers;
IOS 8 will be applied to iPhone 4S and iPad 2+devices, a total of ten, and iOS 8 will be available for download from September 17;
Apple did not linger too much on the content of iOS 8, but quickly moved to the next topic, but usually Apple will write a lot about it, but it is clear that Apple has other things worth talking about today.
Apple Pay
Apple has announced a mobile payment scheme called "Apple Pay", which relies on the NFC module integrated on the top of the new iPhone to conduct transactions;
All the payment information stored in Apple Pay is encrypted, but it does not include the credit card number, which means that businesses will not be able to obtain the user's credit card information through Apple Pay; In addition, Apple does not know where users are, at what price, and what products they have purchased.
Apple Pay now supports Visa, MasterCard and American Express credit cards, and as many as 22000 retailers will support Apple Pay. ITunes users can directly use the credit card information stored in iTunes
Apple Pay also supports online payment. Online payment only needs "one click completion", and users no longer need to enter credit card, address and other information
Apple Watch
In terms of hardware, Apple Watch adopts S1 processor, and its core is a custom chip called "tap engine"; The screen is made of sapphire; It has wireless charging technology and integrates a variety of sensors, which can recognize the action of the user lifting his wrist. In addition, Apple Watch has a small built-in speaker and supports a magnetic charger; Waterproof function;
There are two sizes and three different versions of Apple Watch, Apple Watch Sport and Apple Watch Edition;
Apple has equipped the Apple Watch with six different materials of wristbands, including rubber bands, magnetic wristbands fixed by magnetic force, wristbands with metal buttons, traditional wristbands, metal wristbands and stainless steel magnetic wristbands. The rubber wrist strap is available in various colors and 18K gold plated version
On the software, Apple Watch can record the user's exercise situation and intensity, and can detect the heart rate and pulse; The interface supports color and module customization; At present, there is a map application on Apple Watch, which can also be used to remotely control Apple TV and iPhone cameras, and supports Apple pay;
In terms of third-party applications, American Airlines has developed a flight status query application, and BMW has also developed an application for Apple Watch to lock doors and display the distance between cars and people.
Interaction: The Apple Watch screen is touchable, and can distinguish between tapping and clicking. You can operate various functions, such as playing music, by sliding the screen up and left and right under your fingers; It also supports Siri voice assistant. In addition, the swivel provided on the side of the fuselage can be clicked or rotated. Click to enter the recent contact list, and rotate to zoom in or out; The new digital touch means can quickly communicate with the contacts in the list by drawing on the screen or clicking the vibration function.
Function: The new function "glances" on the Apple Watch can turn pages from top to bottom, while the new communication application called digital touch relies on the button under the ring to operate; In addition, Apple Watch also provides a quick text reply function, and will give several reply options in advance.
Price: Apple Watch $349;
Listing date: Listed at the beginning of 2015;
Summary:
Unusual: The early stage of this press conference was very fast. The big screen iPhone, which should have been the absolute protagonist, was quickly exposed, IOS 8 only briefly mentions a few key points. The most important link is left to the mobile payment scheme Apple Pay and the smart watch Apple Watch. The former will be one of Apple's main strategies in the future, while the latter, on the one hand, takes advantage of the new iPhone itself, which is more just a routine upgrade, because although the large screen is attractive, it has no innovation in itself; In addition, no matter how the iPhone is transformed, it can not escape the fate of correlation and comparison with the era of Jobs. Therefore, for Tim Cook, Apple Watch is not only a main product line of Apple in the future, but also a product that can truly prove and represent his own.
Integration is the trend: Apple pointed out on the spot that the iPhone 6 Plus integrates the interface design of the iPad Mini, which is equivalent to announcing that it has revolutionized the life of the iPad Mini series products with its own hands. However, the integration of Apple products is more than that. iOS is integrating Mac OS, and then the iPad Pro may also integrate Macbook Air. However, iOS is the absolute pivot and core in any case, especially considering that the Mac business is thriving against the trend due to the strength of iOS under the overall poor performance of PC. As for the possible impact on the iPad Mini, Apple has no time to take into account, because as long as the new iPhone sells well, it will be enough to support the current scale of the Apple empire.
Apple Watch is not very popular. Many people think that it is not outstanding in innovative products, even in appearance, and cannot carry the expectations of Apple. Therefore, some people think that the stock price changes of Apple during the whole conference process also show people's attitude towards the two products of Apple's conference: when Apple released iPhone 6 and iPhone 6 Plus, the stock price went up all the way, but when it released the Apple Watch, the stock price went down all the way, and even fell below the opening price of the day after the release.
Only by the end of the press conference, the press conference itself is the most successful. Whether it is the hot speculation in the early stage or the large number of onlookers at present, the effect on Apple has reached. However, after the press conference, Apple's share price began to fall continuously, and I'm afraid there will be more interesting points in the future.
