Bags and lipstick go into action when mobile power meets female products | love playing computer - 上海419贵族宝贝-上海后花园1314-上海品茶网-阿拉爱上海

As early as two thousand and one year CES Exhibition, one student uses several sections AA The battery and the circuit make the prototype of the world's first mobile power supply. And in two thousand and eleven Since the beginning of, mobile power has suddenly spewed out a hundred million level market. In Guangzhou and Shenzhen, there are more than 2000 mobile power manufacturers with their own brands. The differentiation of mobile power is not obvious, and the only thing that has any characteristics is to add an LED lamp or mirror to the mobile power Features that are too attractive. With the mobile power market competition showing a trend of breaking through and bleeding, the unique product design and marketing methods may be able to find a way out.

Data shows that female users who buy mobile power are mainly junior buyers, and their age is twenty-five following. For power supply products, it is still in a relatively small stage.

via Taobao Index

For most girls, it is necessary to understand the capacity, conversion rate, dual port output, polymer or eighteen thousand six hundred and fifty The key words of electric core are absolutely complex technical activities. Female students choose mobile power only from the product design and packaging. So if you want to give mobile power as a gift to your favorite goddess, you should not send a brick type high-capacity power supply. Even if the quality and function of this mobile power supply are better, and the parameters of this power supply are introduced in tears, the goddess will only say "ha ha" to you.

Not that the performance of the power supply is unimportant, but the "success rate" of gift giving is definitely not as high as that of a cute plush toy. Recently, some domestic products began to start with women's products, such as emie Yimiao uses the brand cosmetic bag as the product package of its Demon Mobile Power. also G-smart The power supply is directly designed to look like lipstick, and there is no incongruous feeling when it is put into the bag of the goddess. This painstaking marketing is nothing more than focusing on the huge market of personalized mobile power among female consumers. Now mobile power and cosmetics, sunglasses, stick machines, etc. have become the necessities for women to go out, but most mobile power designs in the market are more male oriented. This alternative design can match the daily necessities in the Goddess's bag (because it is a cylinder?), which is really very considerate.

The gift for the goddess is not only useful, but also beautiful. As long as the female market is beautiful and the price is reasonable, the rest is enough.