Six reasons for BlackBerry's decline | love to play computer games - 上海419贵族宝贝-上海后花园1314-上海品茶网-阿拉爱上海

At the press conference held yesterday, RIM launched the BlackBerry 10 operating system and the first mobile phones Z10 and Q10 using this platform. After watching the press conference, I think many people have the same feeling as me, that is, they are not excited at all. Neither the system nor the product is attractive. If this is the product that decides the fate of RIM, I'm sorry, BlackBerry has fallen.

Another name is still strange

Although Heinz announced that RIM was renamed BlackBerry, the name will not be as strange as before, but in fact, many friends around me still stay in the "know" of BlackBerry, and only "hear" about their product features, and the acquisition of these information is nothing more than the spread of BlackBerry fans. Many people have never used BlackBerry phones, It is also very strange to know its brand, which is very fatal for BlackBerry, not to mention competing with Apple and Android, which are now known to all ages. First of all, when launching a product, you must let consumers know your product first, then know your product characteristics, and finally someone will buy it. Blackberry announced that it would launch in the Chinese market in the second quarter, but before that, Blackberry had hardly promoted its brand in China. Does Blackberry need to carry out product promotion and brand promotion in China in the next two or three months? Sorry, China, you are late!

Mass consumers are not interested in "enterprise safety"

Of course, I also know the influence of BlackBerry in European and American markets and enterprise users, but this influence is more confined to enterprise users than mass consumers. The strength of BlackBerry is nothing more than full keyboard input, security, information management, and so on. Many people are not impressed by the comparison, which is the same reason as Nokia's resistance to falling in the feature phone era just N years ago, Does BlackBerry rely on these poor advantages to confuse consumers?

There are almost no Chinese apps in 70000 APP

In the press conference, Haines claimed that BB World has more than 70000 applications, but there are almost no Chinese applications in it, and most of the applications are still in beta 1.0 or in the transplanted version of Android. Although the existing reserves of BB World seem to be considerable, as long as people who have some knowledge of applications know that applications have to be upgraded many times from the beta version to the official version, BlackBerry 10 is a brand new operating system, so the application is also brand new. But the newer the application, the more immature it is, and the more bugs it has. The success or failure of an operating system depends on the quantity and quality of its applications in many cases, but BlackBerry 10 does not have it.

No entertainment with Blackberry

In this era of national entertainment, BlackBerry needs to compete head-on with its rivals in areas where it is not good at, BlackBerry World will be a one-stop shop integrating applications, games, music and movies. Haynes also said that he will launch game content together with many game manufacturers, but unfortunately this is not a field where BlackBerry is good at. Apple has already had a deep foundation in music due to years of iPod accumulation, and games have also been vigorously developed due to the popularity of iOS, Android also has the strength to catch up with iOS in this respect. As a business born newcomer, it is really more difficult for BlackBerry to make a difference in entertainment without previous accumulation.

It's hard to feed enterprises by fans alone

In fact, there are still many fans who support BlackBerry. These diehards may be helpful at the beginning of BlackBerry's new product launch, but this is definitely not a healthy way for enterprises to make profits. What's more, fans do not support you unconditionally. If the product still fails like BlackBerry 7, fans will change their minds, At that time, the enterprise's cash reserves of $2.9 billion will also be exhausted.

New products and systems are seriously unattractive

Although the Z10 and Q10 new machines are equipped with the latest lackBerry 10 system, after reading the introduction, they will feel that the new equipment is seriously lacking in innovation, and The Verge abroad is not optimistic about this new equipment after the evaluation, BlackBerry 10 is an operating system with gesture interaction as its core. Without reading the tutorial, it is difficult to get started with many functions. As a professional evaluator, the device with difficulty is really worrying, and gesture interaction is not new. Nokia Meego actually uses this interaction method, IOS can be easily implemented only by installing a plug-in, and it is quite mature. In terms of hardware configuration, the mobile phone is not outstanding. The BlackBerry Z10 has a 4.2-inch screen with a resolution of 1280 × 768, and the PPI is 352, The CPU is Qualcomm Snapdragon S4 MSM8960 dual core processor, 2GB RAM and 16ROM, and the camera is 8 million pixels. Such a configuration can only be considered as a mid tier configuration in the Android camp, while the price of BlackBerry has always been unpopular, so the retail price of Z10 may be prohibitive for many consumers.

Summary:

No matter hardware strength or system interaction, BlackBerry's new products and new systems are lack of highlights. This weak performance of both hardware and software will make BlackBerry go nowhere. Because of this, BlackBerry will have no chance to breathe in the face of the market situation of high-end Apple and low-end Android.