Author: Luo Chao, founder of Aijie.com
FacebookHome After its launch, it was temporarily unavailable in China for well-known reasons. However, this did not prevent the industry from observing and commenting on it. Some people can't say, it has become the Nth entrance. Some people hope that FB HOME users use mobile phones around it, which is a bit wishful thinking. What about Facebook Home?
The author believes that "life depends on twists and turns". Xiaonei Times went to FB to register an account. After being banned, I occasionally went to FB while climbing over the wall to see the beautiful women, but played less frequently. FB being blocked is not the root cause, but the fuse. In about 2009, I registered for Weibo, and the demand for social networks such as Renren decreased.
Facebook and Renren are being labeled as "traditional", even the previous generation social networks The feeling of. Renren has been on the decline in China due to its inability to go to school, its ambiguous mobile orientation, and the functional substitution of social products such as QQ Weibo. However, the root cause of users' "fatigue" on Renren and Facebook is that social demands are no longer the demands of real relationships.
Recently, the author wrote an article "Social networks that value people more than friends" (invited by the magazine, not published yet), and analyzed the general directions of the evolution of social network demand: 1. Know the social networks of peers (interests, microblogs); 2. Problem solving social interaction (LBS, occupation, Zhihu); 3. Solve lonely social interaction (Momo, street side, Papa); 4. Return to the essence of life and weaken the real social interaction of tools (WeChat). Renren failed to grasp these points. Facebook has made achievements in the early stage. In addition to the differences in social culture at home and abroad, Renren is more worried about its prospects than Facebook.
The father of Facebook: Zuckerberg
However, Facebook Home did not add or strengthen the signs mentioned above, but moved a few existing functions to a new place: the first screen. When Facebook can't meet the basic functions of mobile phones, this practice is somewhat self inflating, drinking poison to quench thirst. FB HOME becomes a user who will lift the veil of abandonment at any time.
Zuckerberg said he felt a bit embarrassed after trying on Google glasses. The author also felt "embarrassed" after using FB HOME. The following are specific complaints about Facebook Home:
1、 The standby interface is very simple, and the unlocking mode is special.
Just one wallpaper+time+avatar. Don't get me wrong, the author made an alarm clock wallpaper. There is no notification bar (battery, network, notification), date and other information displayed by Android system and other ROMs.
The unlocking method is quite special. iOS It is horizontal with Android unlocking, and Xiaomi Micro Innovation makes it as vertical as a zipper. After Facebook? Direct trifurcation. Return to the system's own desktop, application and Messager respectively.
You can set whether to display the notification bar when you lock the screen.
FB logic: Why display the notification bar? You only need to be informed of your social activities such as photo updates, and you have been clicked LIKE. As for the network, missed calls, power, etc., I don't CARE, I am a social network!
2、 Facebook defaults that you are in the WIFI environment, and the use of traffic costs nothing?
Every time the phone wakes up, it will re request the network to load and share photos as lock screen wallpaper. If your friends share multiple photos, play the animation. The author+VPN in the WIFI environment, so the network is slow. Every time I wake up, I have to wait about 3 seconds to see the picture.
The key is that if it is not WIFI, it will consume more traffic? It's not Gao Shuaifu. The traffic cost can't afford to hurt.
Does Facebook have a switch to set the network environment? There is a "Data Usage" setting in the settings. High, medium and low options. So far, I still feel deeply confused about the meaning of the three options. It is a crime to violate the standard of "clear, simple and easy to understand copy" in the Android Design Specification.
FB logic: Operators, uh huh, China's WeChat is clamoring to be on top, will users care about traffic? Why do I care so much?
3、 SMS is ok, no way to call!
Facebook Home can call system SMS and address book to send SMS through its Messenger application (SMS function of Android system can be used). Of course, you can also use Messenger's own "messaging function" directly.
But it's not good to call. Because only iOS version of Messenger currently supports "free phone", the caller is also iOS and has installed Messenger, which is similar to the voice call function of WeChat (in fact, real-time intercom, data channel). FB HOME is only available in Android.
So if you want to make a phone call through Facebook Home, you can't make ordinary calls or Messenger calls! What about making a phone call? FB Home Return to original desktop Dial... Just say, Shit!
In Messenger and WhatsApp WeChat They can't completely replace voice calls (some people say that the next Android Messenger will support voice calls, so what?) Traditional voice calls are still the mainstream. Facebook regards itself as a "self-centered" product that can replace everything, which seems too confident.
Users don't need one Facebook mobile phone. Don't forget that the starting point of mobile phones is to make calls.
FB logic: The future communication is a rich communication centered on social interaction. There are photo sharing, LIKE, information flow, Messenger, SMS and phone calls should all be mine. Operators go to play soy sauce!
4、 FB HOME application is temporarily an entrance to Facebook App status, photos and maps
If the lock screen is up, a photo, status or sign in publishing bar will appear. Just a simplified version of Weibo. Twitter+instagram+foursquare。 No explanation.
However, after FB HOME clicks on the status, photo and check-in, it will jump to the Facebook APP interface after releasing the message. It is said that it is an app, but it does not have its own unique functions and cannot exist without Facebook and Messager (how many apps cannot exist without other apps?). It is said that it is an entrance and does not have the control power of the entrance - it can be switched back to the main screen at any time when the screen is locked.
FB, as a lightweight "application", is lack of control. I don't know whether it is the problem of cracking the version. The lock screen interface provided by the system repeatedly appears during use. Cross occurs. Other desktop applications or ROMs can control the lock screen to ensure that only their own lock screen appears because they have the ROOT permission.
Of course, not only the lock screen of the original system can kill FB HOME, but also the security assistant can intercept his home's notice, and even the non offensive APP like Pea pod can interfere with FB HOME from time to time.
FB HOME： In fact, I'm also embarrassed. I don't know what I am? APP， Desktop? Light ROM? Some Chinese experts call me "shell desktop". In addition, the boss gave me the task of entrance, but didn't give me the supporting functions and control power. How can I carry the social entrance dream of FB!
5、 Facebook's own notification message could not be reached.
Facebook's own notification messages, such as the messages that the PC terminal added me as a friend and the messages on the site were not delivered to the lock screen notification interface of FB HOME in time. This is not the problem of the author's network. Facebook APP can receive requests. For others, click "like" of my photo to reach Facebook Home, which may be delayed for 1 minute due to network reasons..
The Messenger message sent by a friend arrived in my Messenger, but did not appear in the lock screen notification. When the flowers also withered, they didn't appear. But there is in Messager.
FB logic: You do not need to receive any notification except for photos and photo related information.
6、 Help link against the sky
Joe said that a good product does not need an operation manual. The complicated operation manual shows that the product is not confident of itself, because the product is not simple enough. FB HOME is arrogant on the one hand, but not confident enough. So we still have a help document.
The difference is that other APP help documents are stored locally. The help document of FB HOME directly calls the external browser and jumps to his website.
FB logic: We believe that users generally do not need help. If you need help, you need very complicated help. At this time, his network should be excellent and free of money. Therefore, come to our website to add UV and PV.
Summary: The eyes of the masses are bright. 40% of Google Play users only give FB HOME 1 star rating. FB HOME is a bit exaggerated in China and cannot be used widely. Its positioning and function do not match. It is too self-centered and will be abandoned by users. The number of downloads of FB HOME since its release is only 500000, which is too small compared with the global 1 billion users. It is related to the small number of supported models, not the fundamental factor. A few days after the launch of FB's previous heavyweight product TIMELINE in New Zealand, millions of users flooded in. Zuckerberg said Dai Google Glasses I feel very embarrassed. I think FB HOME is also very embarrassed!
Appendix:
Whether you are embarrassed or not, you will know after using it. How to use FB HOME inside the wall on any Android device? The author has arranged the tutorials for you: 。 Welcome to jab.
Learn more about new cool devices, stay tuned
Related reading:
Talk about Hammer and Facebook home
Everyone customizes ROMs? YOLANDA v1.0
Is Samsung really too poor to buy a metal shell?
