After successfully opening up a large market share of smart phones for itself, Samsung began to return to functional phones. Now the Korean manufacturer is preparing to launch Rex series functional phones in India, including four products: Rex 60, Rex 70, Rex 80 and Rex 90. These four phones all run the Java operating system and Samsung's TouchWiz interface Facebook, Twitter, Opera Mini browser, Gtalk, ChatON, Gameloft games, Yahoo, ChatFree games, Samsung App Store and other applications are built in. Its price ranges from $79 to $120.

Samsung launched Rex to compete with Nokia in the low-end mobile phone market. Although Nokia has high hopes for Lumia Windows Phone, it is still one of the manufacturers with the highest sales volume of mobile phones in the world because of functional phones. Last quarter, the sales volume of Nokia Asha series ultra low-end mobile phones reached twice that of Lumia mobile phones. Nokia has rich experience in providing excellent experience through cheap mobile phones, and its brand is still favored by operators in developing countries. If Samsung really wants to challenge Nokia in the field of low-end mobile phones, it will face no small difficulties.

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