On November 20, the Stone Technology Washing Machine Technology Appreciation Conference was held in Shenzhen, showing its technological breakthroughs, innovative ideas, strategic planning and future prospects in the field of washing machines, highlighting its vision of improving the quality of family life with technology. As an industry breaker, Stone Technology has developed the third drying technology in the industry - molecular sieve low-temperature drying technology. The all-in-one washing and drying machine products built with this technology have broken the ceiling of washing and drying experience in the washing machine industry. At the meeting, Stone Technology said that it would fully open the global layout, and bring more high-quality washing and drying experience to global users.
Double harvest of reputation and performance, stone washing machines become industry breakers
With the gradual decline of the dividend of China's population growth and the increasingly obvious trend of consumption upgrading, China's home appliance market has changed from a single "growth stage" to a "stage of growth and renewal". Taking washing machines as an example, the penetration rate of this household appliance category in families has been very high, almost achieving the popularity level of "one for every household", and China's washing machine market has entered a stage of stock competition dominated by upgrading.
Why did you choose to enter the red sea market of washing machines when you won the first stone technology in the world for sweeping machines at the clean electrical circuit? Xie Haojian, CEO of Stone Technology's washing machine BU, revealed at the tasting meeting that although the washing machine technology is quite mature and the traditional market is close to saturation, Stone Technology found through market research that there is still huge user demand in the washing machine market, and the existing heat pump and condensation drying technologies are limited, such as the high cost and large volume of the heat pump, and the condensation technology cannot avoid high temperature clothing injuries and other problems. As a technology enterprise that adheres to the supremacy of user value, Stone Technology hopes to help users free themselves from tedious housework and improve the quality of life by producing value-added products. The molecular sieve low-temperature drying technology independently developed by Stone, as a new choice for low-temperature care drying, meets the high demand of users for clothing care.
According to the official website of Stone Science and Technology, Stone washing machine has two product lines: washing and drying machine and mini washing machine. The washing and drying machine includes H1 series and ultra-thin flat embedded Z1 series to meet the needs of the whole family; The mini washing machine includes the flagship all-around M1 series and Q1 series, which can wash small clothes and underwear. During the Double 11, Stone washing machines performed well, ranking among the top black horse brands of Ovi Cloud's online washing and drying machine. The sales of washing machines on the JD platform increased by 282% year on year, the Tmall platform increased by 408% year on year, and the synchronous growth of the Dither platform reached 12672%.
The popularity of the stone molecular sieve washing and drying integrated machine has broken the inherent impression of the traditional washing and drying integrated machine that it can not dry at high temperature. The user's use rate of the stone washing machine's drying function is far higher than the industry average, which truly makes drying become normal. Stone washing machine, as a latecomer, has become an industry breaker with its leading washing and drying experience, and has gained a firm foothold in the washing machine industry.
Self developed core technology to promote the popularization of 10000 yuan high-end washing and drying experience
The rapid development of stone washing machine can not be separated from the attention of stone science and technology to technological innovation. At the technical evaluation meeting, Lin Chenghu, a senior engineer of Stone Technology's washing machine BU, said that Stone Technology had carried out cross field technical pre research on molecular sieve technology in 2020, and had overcome numerous problems in three years before finally applying the molecular sieve low-temperature drying technology to the washing and drying machine.
Especially in terms of space utilization rate and wool residue, in order to meet the 850mm embedded design, Stone Technology spent more than 200 days to create a 19 version architecture, and finally determined the low-temperature drying scheme of stone molecular sieve to achieve the optimal solution of space utilization and drying performance. Wool residue has always been a common problem of the all-in-one washing and drying machine, especially the condensation drying. If the residual wool is not cleaned in time, it is easy to cause secondary pollution when washing clothes next time. Stone Technology has developed a self cleaning system for lint, which can effectively remove the lint and impurities generated in the washing process, and keep the cylinder clean without odor.
The continuous improvement of technology has enabled all the washing and drying machines of Stone Technology to obtain the high-level washing and drying double certification of the International Wool Bureau, which is also often referred to as the blue mark and green mark in the industry. Before that, there was no washing and drying integrated machine with a cost of less than 10000 yuan that can achieve the double mark and paste at the same time. The introduction of Stone Washing Machine has enabled the original high-end experience of RMB 10000 to be experienced on the all-in-one washing and drying machine H1 Air with RMB 2999.
In addition to the low-temperature drying technology of stone molecular sieve, Xu Jingkai, the BU product manager of stone technology washing machine, officially announced the latest self-developed algorithm - RR Mariner global precision control washing and drying algorithm at this technical evaluation meeting. Relying on collaborative sensors, molecular sieve and other hardware, we have built two major algorithm systems of washing and curing, realizing independent perception Real time monitoring and multi-dimensional control of the whole process of washing and drying, so that each washing and drying can accurately care for clothes. Based on RR Mariner algorithm, Stone Technology washing machine also brings industry-leading washing and drying experience such as super clean mousse washing and 37 ℃ wool washing and drying mode.
Fully open the global layout to make life more quality
Stone washing machine starts the journey of globalization in an all-round way. At the Shenzhen Technology Appreciation Conference, Luo Han, the global marketing director of Stone washing machine BU, announced the globalization strategy of Stone washing machine. Luo Han said that in addition to Germany, South Korea and other major overseas markets, Stone washing machine will bring Stone washing machine to more Asian countries by the end of this year, and will be listed in more European countries in the first half of next year. In the domestic market, Stone Technology is also constantly improving its channel layout. According to the information on Stone Technology's official website, in addition to e-commerce platforms such as Tmall, JD and Tiaoyin, there are 113 offline stores covering 21 provinces.
In terms of marketing innovation, Stone Technology also has some experience. Luo Han said that the key of Stone Technology washing machine marketing lies in "doing what users care about in the user's scene". Taking the wet clothes in Meiyutian and Huinantian in Guangdong as the pain point, the company carried out the creative marketing of "drying a city". Recently, it also jointly held a cross-border special exhibition with the Suzhou Silk Museum. With molecular sieve low temperature drying technology, it provides the best solution for silk care, realizes the cross-border integration of modern technology and traditional culture, and provides new possibilities for the inheritance of traditional culture.
In the future, Stone Technology will also stimulate innovation through continuous R&D investment, create more value for users, and enable more consumers to enjoy the leading experience of Stone Molecular Sieve. As a technology enterprise driven by technological innovation, Stone Technology will also continue to seek to solve user pain points and increase user incremental value, so as to create a more excellent quality of life for users.
