Today, with the rapid development of audio equipment, consumers are no longer satisfied with "hearing clearly", but pursue a more delicate, shocking and immersive listening experience. However, the industry has always faced two major pain points: on the one hand, the function stack of equipment is more than experience improvement, and high-quality audio is often limited to specific scenes; On the other hand, there is a gap between technology and user perception, and audio performance is often difficult to touch user emotions.

Against this background, Huawei proposed the "break the situation" plan, and launched the full scene intelligent acoustic brand - Huawei Yuezhang on November 26. It takes the meaning of "pleasing to the ear, highlighting taste", and advocates "Huawei Yuezhang, a bosom friend, resonates". With the full link optimization of "technology+experience" as the core, it redefines the voice of high-end audio and injects new development impetus into the intelligent acoustics industry.

Breaking the industry bottleneck: the hard power of full link technology

The experience bottleneck of audio devices, to a large extent, stems from the fragmentation of technology. Traditional products usually only focus on a certain link, such as improving the pickup accuracy or optimizing the transmission protocol, while ignoring the collaborative optimization of the entire link. Huawei Yuezhang has built a full link intelligent acoustic technology system from sound pickup, encoding and decoding, transmission, playback to ecology, and has broken this limitation by taking full link innovation as the core highlight.

In terms of sound pickup, Huawei Yuezhang has introduced AI sound object separation and personalized voiceprint noise reduction technology, which can accurately capture the target sound in both noisy subway and outdoor wind, and make the sound real, pure, quiet and clear;

In coding, audio vivid, L2HC and other encoding and decoding technologies provide excellent performance and sound quality.

At the transmission level, Huawei Yuezhang, based on the UHD high-speed transmission technology and Polar code star flash connection technology, enables Huawei FreeBuds Pro 4 to achieve 2.3Mbps lossless transmission, allowing the high-resolution sound quality to retain complete levels and details;

In terms of playback, 3D space rendering and ultra-high resolution space computing audio technology have brought a more immersive sound field experience, making the sound "jump" from the ear.

In terms of ecology, Huawei Yuezhang has realized the complementarity of resources and advantages through the interactive way of full scene audio flow and high-definition lossless audio source ecology, stimulated more powerful innovation ability at the system level, and brought users a more outstanding, comprehensive and forward-looking audio experience.

This technology layout of full link collaboration not only solves the limitation of single point optimization of traditional audio products, but also sets a new benchmark for the industry: technology is not an isolated stack, but a systematic, full link project serving the user experience.

Scientific definition of good voice: the transition from sense to emotion

Another pain point of the audio industry is that the definition of "good voice" is too subjective, and there is often a gap between technical parameters and user perception. Through in-depth research on psychoacoustics and physioacoustics, Huawei Yuezhang quantifies users' subjective perception of sound as a scientific indicator for the first time, and constructs six evaluation dimensions from clarity, sense of hierarchy, great dynamics, surging sense, and spatial sense of atmosphere. This standard not only provides evidence for audio experience optimization, but also transforms the metaphysical pain points of the industry into quantifiable scientific and technological language.  

More importantly, Huawei Yuezhang has not stopped at the calm expression of technology and subjective and objective senses, but also injected emotional and artistic temperature into the sound through joint tuning with the Central Conservatory of Music. Taking Huawei FreeBuds Pro 4, the first Huawei Yuezhang headset, as an example, its "classical sound effect of the master of central music" and "balanced sound effect of the master of central music" enable users to more truly feel the emotional rhythm in music. From the mood of a classical music to the enthusiasm of rock, Huawei FreeBuds Pro 4 can accurately capture and convey these subtle details, injecting a new dimension into the user's auditory experience.  

Full scene empowerment: make good voices everywhere

At this stage, another development dilemma of audio equipment is the fragmentation of scenes. There is often a lack of collaboration between different devices, and high-quality audio experience is difficult to penetrate the whole scene of users' lives. Huawei Yuezhang has provided a solution to this problem through the creation of a full scene intelligent audio ecosystem.

For example, Huawei Yuezhang ceiling speakers, combined with the PLC whole room music system, have realized the space flow of lossless audio, so that every corner of the family can enjoy the theater level sound experience. Huawei MatePad Pro 13.2-inch tablet can provide clear and natural sound performance in meetings, entertainment and other scenes through AI voice enhancement and digital PA technology. More importantly, these devices do not exist independently, but realize seamless interconnection through Hongmeng Ecology. Users can enjoy surround sound effects through smart screens and ceiling speakers at home, and continue high-quality listening experience with mobile devices, car audio, and Huawei FreeBuds Pro 4 when going out, truly achieving "good sound everywhere".  

Summary:

The significance of the establishment of Huawei Yuezhang brand is not only to enable products of different iterations, but also to redefine the direction of the audio industry. Technically, it sets a new technical benchmark for the industry through full link optimization and quantitative experience; From the perspective of sound effect, it studies psychological and physiological acoustics, grasps the real auditory needs of users, and shapes a unique sound effect system together with Central Voice; From the brand point of view, it takes "pleasing to the ear, showing taste" as the core, "Huawei Yuezhang, bosom friend resonance" as the proposition, and sublimates audio equipment from functional products to expressions of lifestyle. It can be said that the release of Huawei Yuezhang will promote the audio industry from single point innovation to ecological integration and inject more vitality into the industry.  

In the future, Huawei Yuezhang will continue to expand its layout in the field of full scene intelligent acoustics, combine technological breakthroughs with user experience in depth, and provide more possibilities for intelligent life.