On July 19, 2024, Shenzhen Luolishi Technology Co., Ltd. (hereinafter referred to as Luolishi) held a global brand upgrade and new product conference with the theme of "focusing on charging and full of imagination", focusing on interpreting the strategic direction of Luolishi's full scene electricity experience. The full scene electricity experience strategy is the result of Romans' efforts to focus on the charging industry for many years, and continue to expand the charging product ecology through massive technology and user accumulation. It has insight into the market demand, upgraded around technological innovation, global brand strategic layout and other aspects, and created a full scene power use scheme for Romance, giving users a more pleasant and ultimate charging experience.
This press conference also showed the achievements of Romeos in the past decade and the prospective layout of the next decade, and reshaped the brand positioning, brand vision and other dimensions of Romeos. At the same time, it also introduced popular products such as Mini energy bar, small pudding, portable electric and RX1000 outdoor power based on the full scene electricity experience strategy, so that the public realized a new Romeos!
Focusing on the charging industry, Romance's ten year charging brand development path
Founded in 2012, Roche is a benchmark brand for the rapid growth of the charging industry. At the beginning of its establishment, it topped the "Taobao Mobile Power Category List" with SENSE series of charging treasure. With large capacity and high quality, it has quickly occupied a place in the wave of mobile power, and has sold more than 20 million units so far. In the first ten years of development, Romance has always maintained a strong momentum, and the domestic market has always been in the lead. It has won the first place in the online market share, the first place in the sales volume of Tmall's mobile power supply category for 10 consecutive years, and the first place in the 3C digital accessories category of the whole network for three consecutive years. It is a well deserved top charging brand.
In addition, always focusing on the field of charging also gives Romans a deeper understanding and forward-looking vision of the industry. As early as 2015, Romeos began to layout the global market, covering more than 80 countries and regions, with a cumulative user volume of more than 100 million, and reached strategic cooperation with more than 90 major global brands, including Metro, HP, Samsung, China Mobile, etc. Among them, in the Philippines alone, with the advantages of capacity, security, functionality and high quality, it has achieved sales of 200 million yuan. Today, Lux has become the world's leading charging brand!
Create "1+2+N" product ecology, and Romance "will not only be a power bank"
Romance's continuous exploration in the charging industry has enabled it to successfully arrange 10 categories of coverage, including charging treasure, energy storage power supply, charging head, wireless charging and car charging. The important task of this brand upgrade is to break the impression of "Romeos=Power Bank", and innovate the cognition of "Romeos is more than just a power bank" with the full scene electricity experience strategy.
One of the primary fulcrums of the upgrading of the power experience strategy in the whole scene of Romance is the insight into the global market dynamics. In recent years, the continuous growth of the global digital economy and the rapid iteration of 3C electronic products have given birth to more abundant electricity scenarios and rapidly changing consumer demand. In addition, the outbreak of new energy vehicles has also pushed related industries into the air. The market size of charging guns in China alone is expected to reach 6 billion yuan by 2025. In order to respond to consumers' demand for efficient and convenient charging solutions and improve the brand's ability to quickly adapt to emerging market trends, it is imperative to provide electrolysis solutions for all scenarios.
In the face of the ever-changing needs of the whole scene, if you want to match the appropriate charging scheme and implement it in a short time, technological innovation is undoubtedly a key link. Romeos has always focused on independent research and innovation, and its technical level is in the leading position in the global industry, with 322 patents accumulated in China. In order to speed up the R&D and application of new technologies, new processes and new materials, and ensure that the products that meet the latest market demand can be launched at the first time, Romans has also established its own laboratory - Future LAB this year. Through the innovation mode of "technology+scene", it explores to expand the ecology of its charging products in the whole scene. At present, it has "first line, three charging" The three pillar technologies of "bidirectional reversible charging technology" and "Powerplus" have become an important support for Romance to create new popular products.
The realization of "one line three charging" lies in the breakthrough innovation of bidirectional inverter fast charging technology. By constructing a pure hardware circuit, the charging protocol voltage is ingeniously adjusted to the range that can be recognized by the C head or L head, thus realizing the conversion of L head and C head line sequence. That is to say, when the two ends of a line are equipped with C and L heads respectively, it is possible to charge Apple, Android and other devices at the same time without changing the wire materials. At the same time, it is also possible to charge the power bank itself, which greatly reduces the difficulty of user's travel line management and improves the convenience of powering up a variety of devices. The innovative application of the first line three charging has a great leading role in the charging field. The most important thing is to open the industry's imagination on the application of wire rod. It is no doubt that what interesting technologies and products can be developed in the future based on this idea will be expected, which is also the significance of Rome Shi's spending a lot of money to build Future LAB.
The whole scene electricity ecology gradually matures, so that each scene has a useful product
Through the research, development and implementation of new technologies, the power experience strategy of the whole scene of Rome Shiquan has more room for expansion. For example, the first line three charging technology was successfully applied to the small ice-cream series of Rome Shi Magnet Charging Treasure for the first time. The practical wired+wireless fast charging has a simple and light wire material storage method, which quickly won the favor of young users with its fashionable appearance. At this press conference, Romance once again showed two products equipped with the first line and three chargers: Romance Mini energy bar and small pudding. The Mini Energy Bar is a rechargeable treasure specially designed for women. The light body size of lipstick can be easily put into the travel bag and any pocket on the body. The gradient color with high face value also conforms to women's aesthetic, which can not only reduce the burden of travel but also add color to life. The small pudding series adopts the cloud brocade matt process, which brings a silky touch. It has a large capacity of 10000mAh in a small volume. You can enjoy yourself when you travel, and the battery is full all day long.
In fact, the product ecological expansion of the power use strategy of the whole scene of Romance is mainly based on the indoor, outdoor and mobile scenes. The outdoor scenes match different products according to the user's power demand, such as light outdoor flying stick, small pudding, PMT series, high-end player's RM series and professional outdoor energy storage RX1000 series.
Indoor scenes are divided into two categories according to the needs of site equipment: home and office. Home scenes have a higher demand for power supplement of large equipment, especially for families with new energy vehicles, which need easy-to-use and safe charging products. For this reason, Lux launched 86 boxes, charging posts, charging guns and other products; In the office scene, what is needed is a small and convenient tool that can plug and play for mobile phone and computer products. Romans has created "desktop" charging products such as small magic square socket and Lalale.
In the mobile scene, small ice-cream Qi2.0, PCP05/10, etc., which are easier to handle, are launched for tourism, concert and other scenes; For business trips, a 130W high-power flash charging rod has also been launched, which can quickly recharge the laptop without affecting office efficiency.
On the whole, the full scene electricity product matrix of Ramos has covered the most common scenarios at present, and is fully capable of rapidly laying new electricity solutions under the support of strong technological innovation. Of course, there is no obvious separation between the scenarios. Romans also intends to give these products more versatility, so that they can meet the charging needs in more scenarios. Users can choose freely according to their needs and preferences.
Brand renewal, anchoring the high-quality life scene, and building a new benchmark in the global charging industry in the new decade strategy
In addition to the layout of the whole scene electricity experience strategy, this press conference also made a new upgrade to the brand vision, and put forward the visual proposition of quality, friendliness and modernity. With the high-quality life scene as the keynote, consumers have a better visual experience. The LOGO of Romance has been upgraded with a 15 degree coefficient that is closer to the daily life of universal users, making it more scientific, professional and modern. The brand color of "Ice Sea Blue" released together also conveys the brand spirit core of foresight and focus of Romans, and also demonstrates the concept of carbon neutral and sustainable development of Romans.
In April this year, Romans announced its own "Global Strategy for the New Decade" plan, setting the goal of the next decade: to build it into a scientific and technological benchmark for the global charging industry through scientific and technological innovation and excellent services, to lead the industry in new standards, and to define the future development direction of the industry. For this reason, Roche also regards Shenzhen Nanshan as the global R&D and operation center, and has built a global delivery guarantee center - Jiangmen Industrial Park, integrating global live broadcast, customer service and cloud warehouse business, radiating Roche's unique advantages in manufacturing and supply chain around the world, becoming the second engine of Roche's growth and development, and also an important fulcrum for its global brand upgrading.
With ten years of focus, Romance has completed the transformation from the brand of Power Bank to the world's leading charging brand. This global brand upgrade, especially the implementation of the full scene electricity experience strategy, further improves the ability to quickly adapt to the needs of emerging markets and gradually builds a mature full scene product ecosystem by enlarging its advantages in market insight and technological innovation. In the next decade, Lux will completely reshape the cognition of the whole scene electricity benchmark brand, become the leader of the global charging industry, and start a new generation of charging!
