June 14, 2024 – MediaTek, together with the global documentary entertainment leading brand Discovery Discovery Channel, held Tianji Image Exhibition in Yangshuo, Guilin with the theme of "beyond the extreme, see the core", MediaTek Zhang Genghao, the product planning director of the wireless communication business division, Sun Lingye, an international field exploration expert, and the Discovery director team and the video team attended the meeting. Through the lens of the flagship chip smartphone of Tianji 9300 series, they showed the magnificent landscape of Yangshuo, and recorded the challenging moments of rock climbing enthusiasts who constantly exceeded themselves with a unique perspective and professional shooting techniques. MediaTek Tianji continues to make breakthroughs in the flagship image technology with a professional and fearless spirit. With mobile phone images that refresh the visual experience, it shows people's persistence and love for exploring the limits, and interprets the eternal theme of harmonious coexistence between man and nature.
MediaTek joins hands with Discovery to continue the beauty of nature and life
From 2022 to 2023, MediaTek and Discovery Channel continued cross-border cooperation. Through smart phones equipped with Tianji's flagship chips, they jointly shot and launched programs such as "Exploration Jumps to Extraordinary" and "Exploration of Multiple Ecologies: Hainan". They used flagship images to deeply explore the image stories of people and nature in cultural arts and ecological environment, winning widespread attention and praise from domestic and foreign audiences.
In 2024, the two sides will work together again to focus on Yangshuo, a "rock climbing mecca" located in Guilin, Guangxi Province, China, and jointly produce and launch a new program Chasing Breakthrough. With the help of smart phones equipped with Tianji 9300 series flagship chips, The Discovery Channel vividly and completely recorded a practical drill carried out by the wilderness rescue team led by Sun Lingye, an international field exploration expert, on a hundred meter high rock wall. It showed how the rescue team constantly exceeded itself and broke through the limits in the drill, so as to better protect the steep mountains of Yangshuo by protecting the life safety of climbers.
MediaTek cooperated with Discovery to hold the Tianji Image Exhibition of "Beyond the Extreme, See the Core", which upgraded the experience from the perspective of "exploring the limits, surpassing ourselves", and displayed the rescue training photos of Yangshuo Wilderness Rescue Team, the challenge moments of rock climbers, and the local scenery and folk customs of Yangshuo.
Sun Lingye said, "The real warrior is not conquering nature, but understanding how to live in harmony with nature." Discovery Channel has used high-quality documentary entertainment content for many years to explore the reality stories of science and technology, exploration and survival, history and humanity, and stimulate global audiences to think about and pay attention to humanities, art, ecological environment, man and nature. MediaTek's re cooperation with Discovery this time presents a new story of harmonious coexistence between human and nature by showing that human beings challenge the limits, get along with and compete with nature.
Tianji's flagship image helps the creators explore the limits
The MediaTek Tianji 9300 series flagship chip adopts a full core CPU architecture and is equipped with a flagship ISP image processor, Imagiq 990. With outstanding performance, energy efficiency and excellent image capabilities, it provides a powerful image base for flagship mobile phones such as vivo X100 series and OPPO Find X7, and becomes an ideal partner for image creators to shoot and record. The MediaTek Image Processor Imagiq 990 ISP and MediaTek's seventh generation AI processor NPU 790 are in deep cooperation. With far more AI computing power and generative AI capabilities, it helps smart phones create rich and colorful flagship image experiences and AIGC functions for diverse shooting scenes, so that users can easily take photos even in outdoor photography with changeable scenes.
In the world of outdoor photography, the interweaving of light and color provides endless creative inspiration for photographers. However, the rapid change of photography conditions puts forward higher requirements for the skill and sensitivity of photographers. OPPO Find X7 equipped with Tianji 9300 has a new super light and shadow three main camera system, including 50 million pixels super light sense big bottom wide-angle, 64 million super light sense periscope telephoto and 50 million pixels super wide-angle, which can help image creators to compose across the light and shade in photography, and to receive and play the texture freely.
With the in-depth cooperation of OPPO's new generation superlight image engine and Tianji 9300 flagship chip, OPPO Find X7 supports instantaneous double frame technology and Hasu professional portraits. The agile shutter response, combined with ultra-high precision natural virtualization processing, helps the creators easily freeze the qualitative portraits with rich color and light changes.
Thanks to the powerful generative AI capability of Tianji 9300, OPPO Find X7 also supports AI elimination function, and supports the identification and elimination of passers-by, objects and other types of elements. Through the AI big model, natural fill images are generated, allowing creators to take photos at their own will even in the complex landscape of jagged rocks and interlaced vegetation.
In outdoor photography, the shooting environment is complex and diverse, and the long focus, anti shake HDR and other aspects put forward higher requirements. The vivo X100 series equipped with Tianji 9300 flagship chip, relying on the new ZEISS optical photography system, a full set of upgraded computational photography, a new super moving image system and the original image engine algorithm, and cooperating with the flagship ISP image processor Imagiq 990 of Tianji 9300, has brought about significant upgrades in optics, computing power and algorithm, Meet the shooting needs of extreme scenes with super full score image experience. The vivo X100 Pro is equipped with ZEISS APO super telephoto lens and the original image engine, which can greatly expand the shooting scene for users. No matter the bright night, the rock wall spectacle, or the hanging sun, which is extremely difficult to shoot, it can easily produce films in colors and tones that are more consistent with the real scene.
At the same time, the vivo X100 Pro and the Imagiq 990 cooperate in depth to enable the algorithm for video shooting with more powerful real-time image computing power, to achieve a feature rich 4K movie portrait video, so that users can easily shoot movie style blockbusters!
In addition, through the combination of the powerful generative AI capability of MediaTek's seventh generation AI processor NPU 790 and the AI Blue Center model, the vivo X100 Pro brings the super image creation function, which can eliminate passers-by by AI and make outdoor shooting farewell to waste films. Vivo X100s and X100s Pro equipped with Tianji 9300+chip also bring AI visual effects, four seasons portraits and national style portraits, which can realize the free switch between seasons and environment in photos and bring users a highly creative image experience.
MediaTek Tianji resonates with the challengers to accelerate technological innovation with professionalism and fearlessness
Every rock climbing adventure and every successful rescue is a challenge to our own limits, as well as an exploration and growth of our mood. The volunteers of the rescue team honed themselves day by day, and in order to better protect life, protect nature, and record nature, they continued to explore the limits, which coincided with the breakthrough spirit of MediaTek Tianji flagship, which insisted on innovative research and development and exceeded themselves.
Zhang Genghao, director of product planning of MediaTek Wireless Communications Business Unit, said: "Through continuous innovation in image technology and exploration of the evolutionary path of the deep integration of generative AI and image, MediaTek Tianji continues to promote the innovation of computing photography experience, helping smartphone users easily record precious moments. MediaTek has deeply cooperated with the Discovery Channel to show the harmonious coexistence of human and nature through smart phones equipped with Tianji's flagship chips, and stimulate the public's thinking and attention to nature and ecology. "
In the future, MediaTek Tianji will continue to build advanced chips and image technology, continue to explore and challenge the limits on the road of innovation, continue to carry out technological innovation with a professional and fearless spirit, witness every wonderful moment with the power of images with Discovery Channel and global mobile phone users, and record the legend of harmonious coexistence between man and nature.
