Recently, after shooting documentaries for manufacturing enterprises such as Ideal Automobile, Feishu once again entered the manufacturing segment and jointly launched the documentary "China's Smart Manufacturing Striving" with Xinhua. This time, Feishu focused on the consumer electronics industry, the most "fast-growing and fast dying" track in the industry, and entered into Kevos Robotics, Huaqin Technology and Anke Innovation to record.
In Feishu's view, "Made in China" to "Smart in China" is a grand and complex historical process, and it is also the only way for China's economic development. The value of Feishu is to provide some new skills and inspiration for enterprises in this "grand proposition". Numerous great changes originate from small ones. In the future, Feishu will continue to record and witness every small step of China's intelligent manufacturing industry.
In this documentary, Feishu chooses to analyze the typical scene problems faced by many manufacturing enterprises: how to use tools to organize in series? How to shorten the new product production chain? How to accumulate diversified business knowledge? The business scenarios faced by each enterprise are very different, but organizational innovation is still the biggest lever for enterprise development, whether it is making cool products or exploring new territories.
In Anke Innovation, their business spreads all over the global market, and they have gained a firm foothold by successfully building a number of world leading consumer electronics brands. How to continue to expand the category and build the brand to make the chance of brand success inevitable? It is the practice of Anke's innovation and flying book together. The senior quality operation director of Anke Innovation said, "We put multiple categories together to support the strategic direction and make the success of one category inevitable." Therefore, Anke Innovation has moved the product research and development process, production and manufacturing, and marketing to the fly book, which not only standardizes the process, but also can stimulate more innovation.
The consumer electronics industry has become a new driving force for enterprises to gain growth by competing with new product R&D and marketing. Qian Cheng, CEO of Covance Robotics, said, "Our core advantage is to build a highly vertical integration organization, and quickly reaching consensus is the most important thing to solve enterprise efficiency." In 2023, Covance launched the "Dibao X2", which is from "round" to "square", making the market refreshing. In order to improve the efficiency of product research and development, the product quality engineer of Covance adopts multidimensional forms for process management to ensure that every product bug can be timely fed back and handled. On the consumer side, through the flying book, we can achieve zero time difference communication with consumers and feedback business improvement.
The change of Huaqin's technology also starts from the inside. They built an intelligent and integrated knowledge management system by using the Feishuyun document component and OpenAPI. Wu Zhenhai, chief technology officer of Huaqin Technology, said, "tacit knowledge is explicit, explicit knowledge is shared, and shared knowledge is innovative." At present, this knowledge management system based on Feishu is active with 12000 engineers and technicians of Huaqin. Since its launch in July 2022, the number of users of knowledge management platform has exceeded 9000, It has gathered 33000 pieces of business experience within the company, laying the foundation for independent innovation of Huaqin technology.
This time, Feishu also released the White Paper on Consumer Electronics Industry Solutions. From the practice feedback industry, the white paper analyzes that "clear division of labor in the industry and increased industry concentration" will become an important trend in the entire manufacturing industry. When the manufacturing industry enters the stage of refined operation, it also puts forward requirements for the internal and external cooperation ability of enterprises: with the development of the industry, consumer electronics enterprises are gradually differentiated into brands, manufacturers and other highly specialized enterprises. The positioning of enterprises is more clear. Brands focus on the research and development of product core technology, brand and channel promotion to improve the added value of products.
On the one hand, manufacturers reduce production costs through large-scale production and efficient cost control, and continue to provide competitive products to enhance the scale effect of enterprises. On the other hand, a clear division of labor in the industry will make the concentration of the consumer electronics industry continue to increase, and the industry resources will gradually concentrate on the brands with high brand reputation, strong product technology, and manufacturers with good product quality and high cost advantage. Therefore, insight into the "attack stories" of leading and star enterprises will become extremely meaningful, thus enlightening the whole industry and broadening its value.
