On October 1, Yingshi Innovation Technology Co., Ltd. (referred to as: Yingshi Insta360), the first direct store in South China, officially opened in Shenzhen Qianhai Yifang City. The new generation flagship panoramic sports camera X3, one inch panoramic camera ONE RS jointly designed with Leica, AI mobile phone stabilizer Flow, thumb camera GO 3 and other star products all appeared, providing consumers with immersive panoramic image experience and brand services.

Adhering to the vision of "becoming a world-class smart image brand" and the mission of "helping people better record and share their lives", Yingshi Insta360 opened its first direct store in South China, marking another milestone in the brand's offline retail layout.

360 ° panoramic recording, immersive experience of image charm

Yingshi Insta360 was founded in 2015, based on panoramic image technology, through independent research and development and technological innovation, to meet the image needs of consumers in different scenes and help people better record and share life. At present, the market share of Shadow Stone Insta360 in the panoramic camera market has exceeded 40%, ranking first in the world for many consecutive years. In June this year, with the high recognition of global users, Yingshi became one of the "2023 BrandZ Top 50 Global Brands in China" released by Google and Kaidu.  

As the first direct sale store in South China, Yingshi Insta360 Qianhai Yifangcheng Store has an open layout, showing consumers a full range of products from professional to consumer, including panoramic cameras, sports cameras, video conferencing products and AI mobile phone stabilizers in different fields. Consumers can directly experience the trial and feel the unique charm brought by panoramic and motion pictures.

Among them, Yingshi Insta360's panoramic motion camera can record 360 ° omni-directional content, reshape the image creation process with the innovative concept of "shooting first, then taking the view", which not only leads the trend of sports panoramic recording, but also provides the public with a simpler and more convenient productivity tool and reduces the threshold of content creation with breakthrough automatic editing and AI algorithm technology.

GO series creates the category of "thumb camera", integrates advanced image algorithm, anti shake technology and other self-developed technologies, subverts the inherent form of motion camera, and opens a new way of life recording. The mobile phone stabilizer Flow turns the mobile phone into an AI photographer in seconds. It is another blockbuster product of Yingshi Insta360 that has entered the mass photography market based on AI image technology that has settled down for many years.

The store has set up a "panoramic punch in point", and during the National Day, a series of "pet powder" activities such as giving gifts around the brand were also carried out to ignite the enthusiasm of consumers.

Link more consumers and create a better life with smart images

As a representative of the globalization of Chinese technology brands, Yingshi Insta360 has established a complete online and offline sales system. The online channels include the official store of Yingshi Insta360 and well-known e-commerce platforms at home and abroad such as Amazon, Lazada, Tmall, and JD. An offline sales network has been formed in more than 60 countries around the world, and has cooperated with Bestbuy, Costco, Sam's club, MediaMarkt, JB Hi Fi, Yodobashi, Bic Camera, Yamada Denki and other well-known dealers to promote the brand to the world and serve more consumers. At present, the company's products have been exported to more than 200 countries and regions around the world, and the number of hardware users has exceeded two million.

The offline store of the brand is medium It is a mainstream business form in the long-term development of national retail. Duan Youguo, vice president of sales of Yingshi Insta360, said that since its inception, Yingshi Insta360 has always attached great importance to the offline layout. Thousands of offline stores of retail end brands have been settled, which are middle end stores and continue to expand at a high speed. Previously, Yingshi Insta360 has opened brand experience stores in Beijing, Guangzhou and other places. The completion of the first direct sale store in South China reflects the determination of the enterprise to continue to be optimistic about the Chinese consumer market and accelerate the offline layout.

At a time when consumer demand tends to be personalized and diversified, the booming development of the first store economy not only reflects the commercial vitality of a city, but also becomes a "traffic password" to enhance consumer experience and promote consumer expansion.  

Why does the first brand store "favor" Shenzhen Qianhai? Chen Yongqiang, co-founder of Yingshi Insta360, said: "Shenzhen is a modern and prosperous city with unique geographical advantages and business environment. We hope to help people record and share a better life through innovative intelligent video products. The opening of the direct store in Qianhai Yifang City will also add infinite imagination to the future development of Yingshi Insta360."