On May 25, 2023, Shenzhen Fashion Home Design Week was grandly opened in Shenzhen International Convention and Exhibition Center. Sonos China showed its full range of products, including home sound systems and architectural sound series that can be applied to large household and commercial spaces, attracting the attention of many exhibitors.
On the 26th, Sonos also held an innovative product evaluation meeting for designers at the exhibition, which showed Sonos' leading advantages in the sound field, convenient experience based on wireless technology, and the collaboration potential and application value of Sonos Open API in the intelligent era to more than 30 founders, partners and designers of top design firms in China. It is worth mentioning that Sonos also showed the guests the upcoming Era series, a new product with the most cutting-edge technology in the audio industry.
At the same time, Dolby Laboratories, Green Rice, Yunqi and other partners also solemnly attended this product evaluation meeting. Zhang Yan, technical director of Dolby Lab, introduced the experience difference and revolutionary advantages between Dolby Atmos and traditional stereo and surround sound, and demonstrated the music and video experience of Dolby Atmos, so that guests could feel the shocking experience of being in the music and film content through the completely immersive Dolby Atmos. Green rice, the smart home partner, demonstrated the seamless intelligent linkage between Sonos and Green rice for guests, presenting more possibilities for designers to experience audio-visual entertainment in the intelligent era.
In recent two years, as Sonos products and solutions are increasingly recognized and recognized for their advantages in installation management, tuning technology, operation and maintenance costs and other aspects, IS (Install Solution) has become an important market for Sonos beyond home users. Unlike ordinary household users, Sonos IS focuses on high-end mansions, retail terminals, offline experience and other small and medium-sized commercial spaces, bringing intelligent and easy-to-use sound experience to more scenes. This in-depth communication with designers is an important engine of Sonos' IS business in China, which will drive the overall acceleration of China's IS business.
Full scenario scheme, infinite
At this tasting meeting, Ecke, the head of Sonos China, shared many services of Sonos IS with the guests present. From the most basic one-stop service from installation to system construction to later use and operation, to more detailed customized and intelligent solutions, it will bring users a new "high definition" experience, so that every customer can obtain the best intelligent customized sound solutions.
Sonos IS not only has perfect SKUs, but also has special designs for scenes, retains DNA with advantages in some fields, and provides system solutions. With more innovative professional installation accessories, Sonos IS will consider customer specific installation requirements and improve customer experience through more professional installation accessories.
In addition, Sonos IS is also equipped with professional technical experts and support teams to provide more accurate partner support and provide the best guidance for installation personnel.
At this tasting meeting, Sonos hopes to cooperate with more designers to create a high-quality experience environment for partners with a new intelligent sound experience, help designers upgrade their customers' experience, support their demand for improving their own display quality and the transmission of user experience, bring beautiful sounds to more spaces, and help business success.
Based on the world and focusing on China, cooperate with the top partners in the industry to create the optimal solution
As an international technology company, Sonos actively cooperates with global partners, combines international resources and technologies, and develops solutions according to local conditions. Sonos has been deeply cooperating with the music industry since its inception, through the "Sound Committee" composed of Oscar and Grammy winners and the patent Trueplay ™ Technology and other means bring good voice to customers.
At this tasting, Sonos brought a new product with the latest audio technology, the Era 300. The Era 300 supports Dolby Panoramic Sound, which can present excellent clarity and sense of hierarchy when playing music in Dolby Panoramic Sound format. Before Era 300, you can feel the shocking experience of being wrapped in endless music details. Sonos also demonstrated on site that The home theater, which is composed of Sub and Era 300, plays Dolby Panoramic Audio and TV content through this flagship home theater product, and has won unanimous praise from on-site designers.
With its support for Dolby Surround Sound, Sonos has become the first and only partner of Apple Music in the field of home space audio. Users can enjoy a large number of Dolby panoramic music works. At this tasting meeting, Zhang Yan, the technical director of Dolby Laboratories, shared with the designers present the immersive listening experience that Dolby Panorama can bring to users.
Dolby Panorama is a new way to create and experience music, which can maximize the artistic expression and establish a deeper connection between musicians and their fans. Dolby Panorama format music goes beyond ordinary listening experience, allowing you to immerse yourself in songs and present rich details with unparalleled clarity and sense of hierarchy. It gives musicians more creative space and freedom, allows them to fully realize their creative vision, and opens a new realm for music fans to feel music emotion. No matter listening to the overlapping musical instruments, capturing the subtle breath of the singer between the lyrics, or immersing in the tide of melody, nothing can bring you into music like Dolby Panorama.
In addition, Sonos also invited guests from Green Rice to share the intelligent linkage scheme jointly created with Sonos. Today, Sonos The smart audio system can be connected to the control center of Green Meter's smart home system, bringing high-quality smart listening experience to the vast number of smart home users, further expanding the "whole house smart" ecology built by Green Meter, so as to create a richer smart life scene, allowing consumers to experience a more intelligent, scientific and technological family life through voice and other intelligent control methods, Make the smart family more accessible.
Yunqi's intelligent hardware, Nature X, can also link Sonos with smart home. The new central controller of Yunqi supports the connection of many brand products, so users can directly access the Sonos system without downloading plug-ins or setting any parameters. It can not only switch tracks, play/pause, volume control and other operations through the controller, but also be linked with other smart homes.
With the natural advantages of Wi Fi music, Sonos's fully open API enables Sonos products to bring high-quality music to various spaces, build a new audio ecology, and achieve real experiential innovation under the blessing of the smart home trend.
Unlimited expansion of wireless connection, smart combination of good solutions
At present, Sonos IS is aimed at system integrators, architectural designers, architectural developers and many space reformers to provide intelligent audio and video solutions for various high-end houses and business scenes, including background music systems and intelligent audio and video experience for smart home scenes, to fill the gaps in the field of intelligent audio and video for architectural designers, developers or space reformers, Provide business users with intelligent solutions completely different from traditional music background systems.
Sonos uses multiple products and scheme combinations to meet different use scenarios. Compared with traditional analog engineering sound systems, Sonos IS has huge advantages in system installation, product use and commercial operation.
At the system level, the distributed structure of Sonos IS can flexibly use wired connection and wireless networking. Compared with the traditional full cable structure, the threshold is lower and the configuration is more flexible. There is no need for professional computer rooms to deploy centralized large power amplifiers, wireless connection, seamless integration into commercial space, and reduce design conflicts in commercial space.
In terms of product use, Sonos' years of experience on the C side has greatly improved the use experience of commercial space. Based on the intelligent operating system and open API interface, Sonos IS can play the same or different content as required, and can flexibly change the sound zone grouping to meet the needs of different scenarios. With powerful control software, it can be remotely debugged without professionals in the computer room, and can bring beautiful sounds to customers in real time when listening and tuning.
At this tasting, designers experienced the whole brand and product line of Sonos, and had a new understanding of Sonos products and solutions. With the personalization and diversification of the home market, the integration of "design+product+service" and customized solutions that accurately match consumer needs are becoming a trend, Sonos has provided designers with sound solutions and created intelligent space audio solutions for designers and their customers.
