On February 7, One Plus Ace 2 was released, saving: full blood dragon 8+, 1.5K Tianma hyperbolic screen, 12+256 version from 2799 yuan. In addition, Yijia Ace 2 is also the first mobile phone equipped with high-frequency PWM dimming, and also the first mobile phone with an infrared transmitter (cushion?)
Yijia Ace 2 uses the design language of Yijia 11, which has two colors: vast black and glacier blue, silk AG glass back cover+plastic middle frame, three section mute key, double curved screen, 163.4x74.3x8.7mm, 204g weight.
The core specification is the full blooded Snapdragon 8+, a 5177mm ² giant VC soaking plate, equipped with LPDDR5x memory (Snapdragon 8+supports LPDDR5 at most), and UFS 3.1 flash memory.
The screen is a 6.74-inch Tianma 120Hz 1.5K hyperbolic screen, T7+light-emitting material, 2772x1240450ppi, local peak 1450 nits, 720Hz touch sampling, and supports 1440Hz high-frequency PWM (not enabled by default, but enabled in the developer's option).
In the camera part, IMX766 is replaced with IMX890 on the basis of Ace Pro:
Front 1600W, S5K3P9，1μm，1/3.1"，F2.4
Main camera 5000W, IMX890, 1 μ m, 1/1.56 ", F1.8+OIS, 6P lens
Ultra wide angle 800W, OV08D10, 1.12 μ m, 1/4 ", F2.2, equivalent 16mm
200W macro OV02B10, 1/5 ", 1.75 μ m, 3P lens, F2.4
5000mAh battery, OPPO's first power management chip SUPERVAC S, 100W fast charging, claimed to be fully charged in 25 minutes. PixelWorks rendering chip is responsible for frame patching, 0809 X-axis motor, NFC+dual speakers, and finally there is an infrared transmitter based on the ColorOS 13 system of Android 13.
Also released was a Buds Ace, priced at 249 yuan, and bought 199 yuan with the mobile phone. IP55 protection, 12.4mm titanium plated dynamic coil, Bluetooth 5.3 chip, headset terminal minimum delay 47ms, 36 hour battery life with charging box, 10 minutes of charging, 5 hours of playback.
In addition, there is a 27W heat dissipation back clip, which claims that the load can cool down to 17 degrees, and the price is 229 yuan, with 219 yuan for the first launch.
Finally, an "excellent" pricing made Yijia stand up. Once Ace 2 is added, it still takes the route of large memory. The 12+256 version takes off, RMB 2799 for version 12+256, RMB 3099 for version 16+256, and RMB 3499 for version 16+512.
Although "only" 1.5K screen One plus Ace 2 High frequency PWM dimming and infrared transmitter with eye protection One plus 11 Yes, the price difference is 1200-1500 yuan.
It can also be understood as the 1.5K curved screen version One Plus Ace Pro The battery and battery life are changed to more conventional 5000mAh+100W, and the price is 200-300 yuan cheaper than the current official store.
One plus Ace 2 compares with friends Redmi K60 The same configuration is still 200 yuan cheaper. The K60 has a 2K screen and 30W wireless charger, but the OV64B QR code camera suffers a lot. However, when Ace 2 is added, what is directly eliminated in price is K50 Premium and IQOO Neo7 Racing Edition 。
In the configuration of products in the same segment, one plus Ace 2 is really good enough in terms of products, whether it is the "three piece set of performance" that determines the basic performance, the image performance, or the unique touch technology The SUPERCOOEC S full link power management chip, as well as the black technology blessing on heat dissipation, and even the memory gene recombination technology and cloud computing private network technology on one plus 11, are all the first to appear at this price. The name of "price butcher" deserves its name.
In this regard, Li Jie, president of OnePlus China, said: "This pricing is indeed a very difficult decision, but the price butcher is not what we want to do. Our product logic is more about how to do a good job of the product. In the current general environment and the changing trend of user demand, I think that the problem cannot be completely solved by blindly reducing prices. If the overall product strength and expressiveness are not outstanding enough and good enough, the effect of this price reduction is limited ".
At the same time, Li Jie also stressed that the idea of Yijia's overall product will not play with the tactics of "sea of opportunity", doing many products, or doing many product iterations and parallels. Yijia's product strategy is to make high-quality products. We hope that every product will be the best in the same gear.
When we saw the initial success of OPPO's "10 billion subsidy", it also meant that in a short period of time, Yijia further "confirmed" its brand strategy, and quickly completed the renovation of the digital flagship and Ace product lines.
In December last year, OnePlus announced at its ninth anniversary celebration that OPPO and OnePlus had entered a "double brand era". OPPO decided to invest 10 billion yuan for OnePlus alone in the next three years to increase investment in many aspects such as product performance of OnePlus mobile phones. Li Jie even said externally that "in order to do a good job in products, Yijia will spare no cost, and the comprehensive net profit rate of Yijia hardware in the next three years can be 0."
In fact, in view of the fact that OnePlus has been treated differently since its return, this statement is not favored by the outside world. The landing of OnePlus Ace 2 has dispelled the outside world's doubts. Judging from the market reaction, Yijia's new strategy has also been recognized by users, which is good news for Yijia who has gone through a confused period for a long time.
The middle and high-end market of 2000-5000K is now the price segment with the most significant growth in domestic share, which has great attraction for all mobile phone brands in the continuous downward period of the market, and this price segment is just one plus strength.
Especially online, Liu Zuohu once said to the media, "The online market will certainly not fall, at least for the past few years has been like this, basically stable at about 100 million units per year (the domestic market), and even the proportion of online will be higher and higher in the future, so from the perspective of market size, the online market potential is still large."
This time, we saw a "moderate rule changer" when the price of Yijia went down.
Li Jie said frankly: "We hope that Ace 2 can bring some changes to users and the industry, and can return more good products and experiences to users. At present, this product has no competitors at the same price, and I even think it may force friends to reduce prices.
It may be necessary to wait and see if Ace 2 can "force" its friends to reduce prices. However, the overall price of mobile phones has been taken off the shelves. According to the research of Counterpoint Research, in 2022, the sales of smart phones in China will decline by as much as 14% year on year, reaching the lowest level in nearly a decade.
According to the source of the supply chain, all major mobile phone brands are reducing their orders. In contrast, all the upstream and downstream companies in the supply chain are cutting prices to compete with customers. The decline in cost has a predictable impact on the entire mobile phone industry.
Not long ago, Apple announced that the price of the latest iPhone 14 Pro series was reduced by more than 100 dollars in China. In terms of the price reduction range, Apple's flagship store in Jingdong, the iPhone 14 Pro series, even reduced the price by up to 800 yuan.
We don't know whether price reduction will become a key word of mobile phone brands this year, but it is worth noting that whether Yijia's friends will follow up has become our concern.
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