If only one word is used to describe the consumer electronics field in 2022, it will definitely be volume.
Under the joint influence of economy and market, the field of consumer electronics, which has been booming for 20 years, seems to be returning to the cold winter of the early 21st century.
The buyer's market with rising prices and weak consumption in the upstream of the industrial chain has pushed the consumer electronics manufacturers in the middle to a new height.
The complexity and cruelty of reality have forever changed the lives of countless manufacturers and people.
All kinds of adverse factors have brought many uncertainties to the field of consumer electronics, and also brought many new changes to the development of the industry.
However, this is only one aspect of 2022. Danger and opportunity will always coexist. Only if there is a big break, can there be a big success.
This year, there were still many manufacturers who relied on excellent product strength to conquer cities, complete brand breakthroughs, and even to reduce maintenance in new fields.
As one of the top industrial media in the technology industry, Leifeng launched the 2022 "Flying into the Earth and Going to Sea" annual technology list selection plan in October this year.
The 2022 annual science and technology list of Flying into the Earth and Going out to Sea, formerly known as the annual "Best AI Gold Digging Year End List" of Leifeng, was founded in 2016, and has gone through six rounds of selection, with more than 2000 technology enterprises registered in total. In 2022, the list was comprehensively upgraded and renamed the 2022 annual science and technology list "Flying into the Earth and Going to Sea", hoping to find out the most viable products and enterprises from a more professional and rich dimension.
For this reason, in the past few months, Leifeng Network has developed 12 vertical fields from the three best dimensions of technology flying, application entering the ground and commercial going out to sea, including artificial intelligence, urban IOT AIoT, industrial intelligent manufacturing, automotive technology, enterprise services, commercial robots, future interaction, consumer electronics, chips, medical AI and digitalization, cloud and data infrastructure, Look for the pioneers and preachers of the new business order. A total of 49 enterprises won awards in this selection.
Among them, in the field of "consumer electronics", OPPO, Aqara Green Rice, Meizu and iFLYTEK stood out and won the "TWS Headphone Product Benchmark Award", "Whole House Smart Benchmark Award", "Brand Breakthrough Benchmark Award" and "Smart Wearing Innovation Benchmark Award" respectively.
TWS Headphone Product Benchmark Award: OPPO
OPPO is the most successful mobile phone manufacturer in China for TWS earphones.
Perhaps it is the audio gene of the North American Blu ray machine that enabled OPPO to play steadily after entering the TWS field.
The Enco W51 World War I in 2020 became famous, and the OPPO Enco X at the end of the same year was tuned by Daniel Emont s, the chief acoustics expert of Dana, which broke the upper limit of sound quality of domestic TWS earphones at that time.
One and a half years later, OPPO Enco X2 took the SuperDBEE second generation coaxial dual unit and the new LHDC 4.0 technology jointly developed by Dana and was tuned by international music master Jiushirang himself.
The coaxial dual unit of the 6mm plane four magnetic diaphragm and the 11mm full frequency drive unit supports both LDAC and LHDC 4.0 and has a golden sense of hearing, making the Enco X2 more powerful than the previous generation. The maximum noise reduction depth of 45dB also stands out among the products released in the same period.
In addition to high-end Enco X2, Enco Air 2/Air 2i/Air 2 Pro, Enco Free 2i, Enco R and other series of products, a TWS headphone matrix covering all price segments has been formed.
At the end of 2022, Mariana Y's self-developed Bluetooth audio chip, an NPU integrated with 590 GOPS computing power, supports the world's fastest 12Mbps Bluetooth speed, uses self-developed URLC lossless encoding and decoding, and realizes wireless Bluetooth transmission of 192kHz/24bit lossless audio for the first time, which has made OPPO the flagship in the future and the highest limit TWS headset product in advance.
Whole house smart benchmarking award: Aqara green rice
The best annotation of the whole house intelligence: One is all, and all is one.
As a unicorn in the IoT industry, "Aqara Green Rice" is committed to building a smart life service platform with smart devices, big data and value-added services as the core, and to creating a "thousand people and faces" smart lifestyle in the whole house with a quiet experience.
The products cover more than 30 categories and 900 SKUs. The number of self-developed products is the first in the industry, and it is also the only one that can completely create the HomeKit Apple smart brand in the whole house. It is the first smart home 4S service system, and has landed 700+Aqara Home smart home experience halls, covering more than 500 cities and regions in China.
In addition to being compatible with major domestic mainstream platforms, the global growth of the Aqara brand is remarkable. At present, it has been connected with Apple HomeKit, Google Assistant, Amazon Alexa, LG ThinQ and other international mainstream smart home platforms, and has created many records.
At the same time, Aqara is also the brand with the largest number of products and the most complete experience scenes in China. In 2021, it will appear in WWDC, which will be declared by Apple officials as the first batch of brands supporting "family keys". In 2022, it will appear again and announce that it will support the function upgrade of Matter and family keys. In addition, Aqara also appeared at this year's Google I/O Developers Conference and Apple WWDC22 Conference, and became the first brand to cooperate on the Matter Agreement, and has become the preferred partner of many international giants.
Brand breakthrough benchmark award: Meizu
Breakthrough comes from pursuit, and pursuit comes from love.
Meizu was founded in Zhuhai in 2003. Meizu became a domestic leading brand in the MP3 era, and seized the industry opportunity to make a decisive transformation. Meizu M8, the first smartphone, was permanently collected by Microsoft headquarters, and became the smartphone brand with the highest growth rate in the world in 2015. In 2016, the number of mobile phones shipped exceeded 22 million. In July 2022, Star Age completed its strategic investment in Meizu Technology. In September of the same year, Xingji Meizu was officially unveiled in Wuhan Economic Development Zone.
From the first Mymobile based on Windows CE 6.0 to later Flyme, which became the top tier of domestic systems, operating system development capability has always been one of Meizu's core competitiveness. Meizu is the first well-known mobile phone manufacturer to enter the automotive field, and FlymeAuto released in November is a milestone for Meizu to enter the automotive field.
In 2022, Meizu once again opened the "Meizu Conference 2022", held the selection of "Meizu 19 Founder Award", and released the Flyme version of QQ music. Each action of Meizu brand can always attract the attention of a large number of Meizu friends and technology lovers.
Meizu is now committed to using smart phones AIoT、 The strategic layout of multiple products, such as trendy life, promotes the continuous iterative upgrading of Flyme operating system, actively integrates into the travel technology ecology led by Mr. Li Shufu, and promotes the acceleration of leaping over the mobile phone era to develop and manufacture high-quality products with multiple terminals, full scenes, and immersive integration experience.
Intelligent Wearing Innovation Benchmark Award: iFLYTEK
IFLYTEK intelligent hearing aids have opened up a new field, making intelligent wearable devices become medical hearing aids, and truly "making technology change everyone's life".
IFLYTEK, founded in 1999, has been engaged in research on core technologies such as intelligent speech, natural language understanding and computer vision, and actively promoted the implementation of artificial intelligence products and industrial applications. IFLYTEK is one of the first batch of national new generation AI open innovation platforms, the first national key laboratory of cognitive intelligence, the first national engineering laboratory of voice and language information processing, and the key software enterprise in the national planning layout.
Focusing on the mission of "becoming an AI diagnosis and treatment assistant for every doctor and an AI health assistant for every resident", iFLYTEK has gradually built product systems such as smart health, smart medical hospital, smart medical insurance, smart hardware and so on through core technologies such as medical semantic computing, language understanding, knowledge reasoning, data mining and analysis based on internationally leading AI technology, It has achieved good results in improving the informatization and intelligence level of hospitals and the diagnosis and treatment ability of grass-roots doctors.
As the first C-terminal medical series product of iFLYTEK, iFLYTEK intelligent hearing aid focuses on digital multi-channel App's self matching, adaptive scene recognition and other differentiated advantages make the product reach an advanced level in key indicators such as voice clarity, howling suppression, and comfort. It is committed to solving the practical problem of hearing loss patients' "inability to hear" and "inability to hear", so that more hearing loss patients can hear clear sounds and regain a better life. After the product came into the market, it won the champion of single product sales on Tmall's Double 11 Carnival Day. In the future, iFLYTEK Medical will continue to deepen its efforts in the field of hearing assistance, and output new AI solutions to promote the improvement of hearing health.
