On December 17, Yijia held the 9th anniversary celebration activity of "emerging from the new". Liu Zuohu, the chief product officer and founder of OPPO, announced that OPPO officially opened the era of dual brands. At the same time, OPPO has launched the "Escort Plan" for OnePlus. In the next three years, it will invest 10 billion yuan in OnePlus alone, and provide all-round support in technology, channels, services, etc. Li Jie, president of OnePlus China, said that OnePlus would focus on the performance track to bring users products with both extreme performance and texture design. At the same time, in order to make products better, Yijia will spare no cost, and the comprehensive net profit rate of Yijia hardware in the next three years can be 0.

OPPO officially opened the era of dual brands, and OPPO online is just one plus

Liu Zuohu proposed that in the current consumer environment, users' purchase preferences are increasingly diversified, and it is difficult for a single product or brand to meet the needs and preferences of different users. In this regard, OPPO officially opened the era of dual brands. OPPO and OnePlus established their own brand characteristics and launched differentiated products for different users to meet their purchase needs.

Under the dual brand strategy, OPPO will continue to lead the industry through the two hero series, Find and Reno, in the image and design tracks. As a pioneer brand of OPPO's main performance, Yijia focuses on the performance track and creates a high-quality product with both extreme performance and texture design.

In terms of collaboration between two brands, OPPO online is one plus, and online will be the main battlefield of one plus in the future. Yijia originated online and has achieved good results in the high-end market both at home and abroad in the past nine years. Under this dual brand collaboration strategy, OnePlus will give full play to its online efficiency advantages to create more extreme products for users.  

OPPO launched the "Escort Plan" and invested 10 billion yuan for one plus in the next three years

In addition, OPPO will officially open the "Escort Plan" to protect the development of OnePlus. OPPO will invest 10 billion yuan for Yijia alone in the next three years; The leading technology of OPPO Research Institute and R&D Department, especially the cutting-edge technology of performance track, will give priority to Yijia, so that Yijia's products can be quickly applied to the top technology in the industry; In terms of channels and services, OnePlus has settled in more than 5000 offline stores across OPPO, and OPPO's 1000 service outlets across the country are open to OnePlus users to provide equal quality after-sales services.

Adhere to the original intention of doing a good job in products, and the comprehensive net profit rate of hardware within three years can be 0

Li Jie, President of OnePlus China, said at the anniversary that OnePlus will still focus on products in the future. The 10 billion yuan invested by OPPO will be mainly used for product research and development to create a boutique with both extreme performance and texture design and a flagship experience. In order to make good products, Yijia dares to make concessions on the profit rate. Li Jie said: "We are confident and determined to make good products at all costs. In the next three years, the comprehensive net profit rate of hardware of Yijia products can be 0."

Li Jie said that now more than 90% of mobile phone experiences are strongly linked to performance, and Yijia's performance gene has always been deeply rooted in previous generations of products. Many generations of products have brought users an extremely smooth mobile experience by virtue of their excellent performance. In the future, Yijia's products will carry out in-depth coordination adjustment of software and hardware while the hardware configuration is full to create the ultimate performance experience. The texture design is the brand label of Yijia. For Yijia, the design is the part that cannot be compromised. The product should have both face value and hand feeling while achieving full performance.

The upcoming flagship of future performance, One Plus 11, also made an initial appearance at this anniversary. The one-year polishing of One Plus 11 has gathered the strongest internal performance R&D resources and the top industrial design capabilities, which will bring users a performance experience leading the future.

Over the past nine years, Yijia has always introduced good products with strong performance, smooth experience and elegant design to users, and has gained good market reputation. With the support of OPPO's dual brand strategy and escort plan, OnePlus will move towards a new era of development, continue to bring users ultimate performance and texture design, have flagship experience boutiques, and gain wider market recognition.

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