On the evening of October 18, Apple did not hold a press conference, but directly put three new unusual products on the official website: the iPad 10 with A15 and Apple TV 4K, the iPad 10 with Air mold but more slots and 1100 yuan more expensive than the previous generation, and the new iPad Pro with M2 but 600-800 yuan more than the previous generation.
Apple TV 4K stuffed into A15
The most conscientious product this time - not sold in China Apple TV 4K, 64GB Wi Fi version HK $1049 (about 965 yuan) ， 128GB version with network cable port is 1199 Hong Kong dollars (about 1100 yuan).
The A15 can be bought for less than 1000, and the performance of a set-top box exceeds that of all current Android flagship. The injury is not serious, but it is insulting.
Environmentally friendly Apple began to test the water and cancel the charging line. Except Brazil, which is always fined because Apple does not have a charging head, Apple TV 4K (2022) in all regions will no longer be equipped with charging wires.
It is rare for Apple TV remote control to be switched from Lightning port to USB-C, but the line was not delivered this year. Then a new USB-C braid worth 145 yuan (1 meter) was put on the official website.
Netizen: Let me tell you a horrible thing. 40 lines=iPhone 14. I could grab it, but I still gave you one. He really cried to death.
IPad Pro 2022 for M2
Including 11 inch iPad Pro (4th generation) and 12.9 inch iPad Pro (6th generation), the upgrade point can be written without stream saving: M2 chip, Apple Pencil hover function, Bluetooth 5.3, HDR4 photography and 4K30fps ProRes video recording (1080P30fps for 128G version).
The new Wi ‑ Fi 6E is only applicable to countries and regions other than mainland China and Japan... In addition, the cellular version does not support 2G networks.
11 inch iPad Pro (4th generation), 6006799 more expensive than the previous generation
128G Wi Fi version 6799 yuan
256G Wi Fi version 7599 yuan
512G Wi Fi version 9299 yuan
1TB Wi Fi version 12699 yuan
2TB Wi Fi version 16099 yuan
128G cellular version 7999 yuan
256G cellular version 8799 yuan
512G cellular version 10499 yuan
1T cellular version 13899 yuan
2TB cellular version 17299 yuan
12.9 inch iPad Pro (6th generation), 8009299 more expensive than the previous generation
128G Wi Fi version 9299 yuan
256G Wi Fi version 10099 yuan
512G Wi Fi version 11799 yuan
1TB Wi Fi version 15199 yuan
2TB Wi Fi version 18599 yuan
128G cellular version 10499 yuan
256G cellular version 11299 yuan
512G cellular version 12999 yuan
1TB cellular version 16399 yuan
2TB cellular version 19799 yuan
Magic iPad 10
Overview of iPad 10 economy: Air mold, non fitting screen A14、 The first generation Apple Pencil, which is 1100 yuan more than the previous generation, can only be used with Lightning.
There are silver/pink/yellow/blue 4 colors available, and the mold of Air, but the iPad 10 is thicker, wider, longer, and heavier. Wi Fi version 477g, cellular version 481g, 7mm thick.
The USB-C port and the side fingerprint are used instead. Finally, there are real dual speakers and special smart control keyboard double-sided clip.
The screen is upgraded to 10.9 "2360 x 1640, with a peak brightness of 500 nits. The ancestral" air screen "is not fully fitted, but still has sRGB color gamut and no anti reflection coating.
The processor is upgraded from A13 to A14, and the rear is upgraded from 8 million pixels to 12 million pixels+F1.8 the same as the Air 5. The front is maintained at 12 million pixels+F2.4.
The price of iPad 10 is 1100 yuan higher than the release price of iPad 9:
64G Wi Fi version 3599 yuan
256G Wi Fi version 4799 yuan
64G cellular version 4799 yuan
256G cellular version 5799 yuan
The first generation of intelligent Apple Pencil and smart keyboard
The iPad 10 only supports the first generation Apple Pencil. Apple does not intend to retire the first generation Apple Pencil, which was released in 2015, has been 7 years old and still sells 799 yuan.
Sketch drawn by netizens ↑
Because the pen is a Lightning interface and the iPad 10 is a C interface, Apple has specially launched the USB-C to Apple Pencil converter, which costs 67 yuan and is one of Apple's rare two digit priced products.
However, since both ends of the converter are female ports, the actual connection mode is "Apple Pen - Converter - Double Head C-Port Cable - iPad 10". It seems that Apple is really afraid of the straight charging mode of the first generation pen.
The good news is that the intelligent and magical "brand new" The first generation Apple Pencil still sells for 799 yuan However, three accessories, USB-C to Apple Pencil converter, lightning converter and spare pen tip, were randomly distributed, which is more abundant than the accessories of most Apple products.
The smart control keyboard double-sided clip dedicated to the iPad 10 is much more normal. It does not have the previous rotating shaft and cannot raise the body, but it has a split design. The keyboard can be split and the bracket angle can be adjusted. Full size keys, 1mm key range, and 14 new function keys (volume, brightness, lock screen, etc.) that are not available in the top bar. The weight is unknown.
The MIAOKON keyboard double-sided clip is only white for the time being, and the price is 1999 yuan. It is 400 yuan cheaper than that of iPad Pro and iPad Air, but it is still "Android flagship tablet price benchmarking Apple's second control keyboard".
Summary: expensive
In addition to the more expensive new models, the price of the old models on sale will increase by 100 to 400 yuan. By Cook's operation, The official website now has 6 iPad options, from low to high:
one iPad 9 Up 1002599
two iPad 10 , 11003599 more than the previous generation
three iPad mini 6 Up from 2003999
four iPad Air 5 Up 4004799
five 11 inch iPad Pro (Generation 4) , 6006799 more than the previous generation
six 12.9 inch iPad Pro (6th generation) , 8009299 more than the previous generation
Normal people are thinking about the release of new products, and the price of old products will be reduced. As a result, the iPad 9 can become a wealth management product. One year after its release, it rose 100% against the market, and it was renewed as an entry-level goalkeeper for one year. The price of iPad Pro has caught up with that of MacBook, and the top configuration has reached 20000 yuan.
Compared with the iPad 9, the iPad 10 has newer and lighter molds, A14, C port, larger screen, stronger rear camera, horizontally placed front, side fingerprint, and symmetrical dual speakers, with a price difference of 1100 yuan. It seems to be a big upgrade, but it is all set off by the dilapidated iPad 9.
After replacing the Air mold, we also need to increase the cost to make the sRGB color gamut non full fitting screen. Even if you need to add accessories, you need to use the first generation apple pen. These are bizarre, "charitable and environmentally friendly" deliberate castration operations (even the iPad mini 6 with 3799 yuan before is a jelly screen, which is also a P3 color gamut and supports the jelly screen of the second generation apple pen).
Conclusion: If you just need users, find a third-party platform to buy old products, and old users will win.
As for the second control keyboard value of iPad 10, is it worth buying? Just one question, is it rich for iPad Pro users who "equip 7000 tablets with more than 2000 keyboards"? Or "2000 keyboards for 4000 tablets"?
Beep: large-scale social experiment
This year's iPad has completed an interesting social experiment, which can be called Apple's conscience detector. Physically, the conscience is that three new iPads are delivered with a new USB-C braided charging line (1 meter) of 145 yuan. Other things are strange.
Netizens joked that "Guofen will find a perfect reason to round up this leek cutting operation". For the price rise, some netizens thought of the explanation of exchange rate. Indeed, in addition to the Bank of China, the Hong Kong version and the Japanese version also increased their prices. But is there a possibility that all manufacturers are under exchange rate pressure, but only Apple dare to raise prices?
The iPad is a business sample of textbooks that "kill competitors at low prices, and then raise prices to harvest the market". It is close to the previous taxi/take away subsidy war. Users in the profit giving period collect wool, and users in the monopoly period act as leeks. So early users laugh and later users sell lots.
Similar things are happening on the iPhone, but the iPhone has skipped the stage of low price and low profit, and cut itself when cutting iPhone 14. Just wait for everyone to vote for the new iPad with their wallets.
This is probably the most consistent opinion among netizens. The netizens exclaimed that they were too conscientious. Cook, a great philanthropist, only has 3599 64G, advanced non full fitting screen (convenient for maintenance), supports the first generation of pencil (adapter only needs more than 60 pieces, which is very environmentally friendly), and the keyboard is only 1999. Don't you think it's cool?
Occasionally, I heard some discordant voices, such as "no wonder we dare not hold a press conference this year, and if we are really environmentally friendly, we will not produce 64G electronic waste". However, Cook, the environmentalist, while removing the charging head and saving plastic packaging, uses the USB-C to Apple Pencil converter to create more profits to develop new products. In a few years, Apple's iPad XX/iPad Pro 20XX will no longer be able to sell real machines, just pay Apple directly.
The price increase on the official website is Apple's support for the retail economy. Apple directly raised the price of the old products in order to prevent those who bought the old ones from being stabbed. He really made me cry to death.
By the afternoon of October 19, the third-party platform still sold the price before the price increase. The seller's old inventory "appreciated", the idle second-hand seller smiled happily, the owner of the M1 iPad Pro left with satisfaction, and the 2018 iPad Pro suddenly ran out of cards.
Last example, iPad specification comparison:
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