On July 1, it was reported that Counterpoint Research, a foreign market research organization, recently released the latest report that Apple's iPhone 12 series sales exceeded 100 million units in the world in April this year, the seventh month after its launch, two months faster than last year's iPhone 11 series sales exceeded 100 million units.

This is also a super sales cycle for Apple since the iPhone 6 series in 2014, The iPhone 6 series also achieved sales of more than 100 million units in seven months. At that time, the main driving force for consumer purchase was the first upgrade of the large screen of the iPhone. Counterpoint Research of the iPhone 12 series believed that the 5G and full range OLED screens were the key factors to promote the purchase of the phone (isn't it the appearance).

The report also shows that the "Super Cup" iPhone 12 Pro Max in the iPhone 12 series is more popular than the previous generation iPhone 11 Pro Max, accounting for 29% of the sales volume of the 12 series in the first seven months (the latter is 25%). Due to the high premium of the Pro Max version, this is one of the reasons why the sales revenue of the iPhone 12 series in the first seven months is 22% higher than that of the 11 series. In addition, the proportion of users who choose the Pro Max model in the United States is higher. The report says that the sales volume of iPhone 12 Pro Max in the United States market accounts for 40% of the world.

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