Since the iPhone 12 series launched the "environmental trend" of not giving away charging heads, mobile phone packaging and accessories have received unprecedented environmental attention. On June 23, Liu Zuohu, CEO of Yijia Mobile, released a simple and environmentally friendly packaging design similar to memory card and USB flash drive on Twitter.

Boss Liu's Twitter translation is: We are not going to give up the fashionable and handsome red packing box, but I have to admit, it's quite interesting.

One plus this environmental protection mobile phone packaging design is to write the product information on the big cardboard, and cover the mobile phone with a plastic box on the right. In digital electronics, small and light memory cards and USB flash drives are usually packed in similar packages, while products such as CPU, memory and M.2 solid state of desktop computers are actually clamped in similar plastic boxes. If the EQ is lower, toothbrushes and razors are similarly packaged.

The mobile phone on the known concept map is one plus 9 Pro, and the 3D size is 163.2x73.6x8.7mm. Calculated as 2 times the length and 3 times the width of the phone, this is 32.64cm x 22.08cm. This "eco-friendly package" is slightly larger than the 29.7cm x 21cm A4 paper. For a 197g mobile phone, a thick cardboard may be required to ensure the safety of the phone during transportation.

Compared with the luxury packaging of mobile phones 10 years ago, the current packaging of mobile phones is mainly lack of many useless accessories, and the materials are still paper boxes and plastic pallets. What netizens are more concerned about is that this conceptual packaging design can naturally ignore all accessories, including charging head, data cable and clip pin.

However, as long as there is no environmental protection version of accessories, it can also show an environmental protection attitude in terms of price after saving costs, and users' support for environmental protection will certainly be much higher than now. What users dislike is not environmental protection, but the "fruit type environmental protection" that saves costs without reducing prices.

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