On June 23, it was reported that Counterpoint Research, a market analysis company, released the report on the growth and trend of the global online smartphone market in the second half of 2020. The report shows that the proportion of mobile phones purchased online in the world will reach 26% in 2020, which is mainly due to the impact of the global epidemic.

Interesting data is that in 2020, when the proportion of online sales of mobile phones increased by nearly 6%, the market size increased by more than 10% (the unit price of smart phones purchased online increased faster?).

According to the annual data, in 2020, 26% of the smart phones on the earth will be purchased online, the online sales proportion of India is 45%, the UK is 39%, and China is 34%. In China, the proportion of online mobile phone sales reached its peak in the first half of 2020, while the proportion in the second half of 2020 dropped to 33%.

In the second half of 2020, the proportion of mobile phone online sales in India is as high as 48%, while that in the United States is 27%. The report predicts that the growth rate of the proportion of mobile phone online sales will slow down this year, and this year's proportion will be close to or slightly lower than that of last year.

Seeing the data report, we may be more surprised that the proportion of offline sales of mobile phones is still so high in 2021? Although the proportion of mobile online shopping in emerging markets is high, it does not exceed 50% even in India, and only 1/3 in China. The scale of operator channels and offline stores in the third, fourth, fifth and sixth tier cities may be far beyond everyone's imagination.

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